Look at ZARA's six sister brands.

ZARA from Spain, as one of the most popular fast fashion brands in China, is deeply loved by girls from all walks of life for its cheap big-name design.

ZARA is a subsidiary of Inditex Group in Spain and now has more than 65,438+0,900 stores in 67 countries.

Although the market spans many countries, fashion has no national boundaries.

Graphics/network

ZARA relies on excellent design team and sensitive supply chain system-it only takes 15 days from design to production and shelving. Designers quickly extract popular elements after various fashion shows and release new products around the world.

For example, since last year, ribbon accessories from the 1970s have defeated the Oversize style with the gentle charm of leisure, and started to become popular rapidly. ZARA has launched clothing styles with ribbon necklines from spring and summer to autumn and winter.

ZARA TRF series women's F/W 15 single product

ZARA women's dress S/S 15 modeling manual

ZARA TRF series women's F/W 14 styling manual

In addition to the ribbon neckline, ZARA also launched several shoes, which was also a hot summer last year.

ZARA S/S 15 women's shoes

ZARA's fast pace also determines that its quality and comfort are not perfect, but its cleverness lies in "cheap is not as good as fashion, and fashion is not as cheap", and its high sense of design and practicality still capture a large number of brand lovers from star reds to ordinary passers-by.

Swedish fashion blogger Carolina Engman, coat form ZARA

Canadian model Dzhanis Arida 2, Zara Photo Editor 3.

ZARA has four sales channels in China, namely stores, official website, ZARA APP and Tmall flagship store, which was launched last year.

ZARA comes out with new styles every week, and spends money to go shopping almost every two weeks, which is a good habit.

ZARA will have the biggest discount twice a year, usually around July and Christmas, lasting for more than a month, and other sister brands will basically promote sales at this time. In China, including double 1 1 will also have great discounts.

During the discount season, most girls are used to shopping and visiting Tmall, but in fact, there are many different styles in official website that can be ignored. You can often buy a T-shirt for thirty or forty yuan, or a shirt that has been out of stock in the store, but it only needs 99 yuan.

Figure /ZARA official website

And ZARA KIDS is also a place worth scouring for many girls in China. It is generally no problem for petite girls to wear large-size children's clothes, and some styles are even more beautiful than adult clothes.

ZARA KIDS F/W 14 modeling manual

Besides ZARA, there are more sister brands landing in China, often near ZARA. Maybe you have visited, but you don't know that this is actually a family. The style of each brand is also very different. Let's look at science one by one.

Pull & bear

Compared with ZARA's urban temperament style, La&; The bear focuses on the tastes of young people. Sweet and casual academic style, but also good at using all kinds of interesting patterns or printing designs, diverse styles, pricing more people-friendly.

After visiting ZARA on Nanjing East Road in Shanghai, walk 10 minutes to the nearby Pull &; BEAR walks around and sometimes finds similar models seen in ZARA, but the price is half cheaper.

Seasonal high point

La & bear night series

Besides cheap and beautiful clothes, pull &; BEAR's brand lookbook is often concerned by fashionistas from all walks of life, and different famous photographers are often invited to take pictures, or celebrities from all walks of life appear.

La & bear 24-hour F/W 14 editorial.

This group of 24-hour couples specially invited Sara Blomqvist and Jeremy Young, supermodel couples, to show the couples' clothes at different times of the day, from lazy leisure to the grand elegance of hippie streets and banquets. Every detail is natural and sweet. (Full content can be searched online)

Massimo Doutie

Massimo Dutti can see from the display and decoration style of the storefront that the brand positioning is relatively high-end, and the clothing design is more mature and elegant, emphasizing higher quality.

Massimo Doutie Taibei 10 1 Flagship Store

Massimo Dutti's basic shirt, capable and calm in the workplace, has a simple and neat version, which can show women's figure lines.

From girls who have just entered the workplace in their twenties to older women, they can show the charm of women's independence through Massimo Dutti's shirts.

Figure/Massimo Dutti official website

Berche card

Bershka is the second fast fashion brand launched by Inditex Group. Its dress design is relatively young and can be worn by junior high school students.

Berche Ka applies sweet rock style to almost any occasion, from street to party, showing her young and unique personality. And the pricing ratio is pull &；; Bears are also cheaper. Many T-shirts, shirts and dresses are usually within 100 yuan.

Berche card A/W 15 appearance manual

Berche card Christmas 20 15 appearance manual

Stradivari violin

Compared with BEAR and Bershka, La & creating fresh and creative female beauty is the brand soul of Stradivarius women's wear, and its positioning is more mature.

Avant-garde design will not be too exaggerated, just the right sense of daily design, often see fashion bloggers wearing Stradivarius mix and match big-name Chanel and Louis Vuitton, without any sense of disobedience.

Stradivari photographer poses for his friend Valia.

Fashion stylist Michelle/Italian blogger EleonoraCarisi

OYSHO

OYSHO mainly extends women's clothing to women's underwear and home clothes for ZARA, including sexy and charming underwear and soft and lovely cartoon pajamas, to satisfy all customers who like to express their taste and style with clothing.

OYSHO S/S 16 appearance manual

OYSHO F/W 15 appearance manual

With the rise of women's sports trend, OYSHO cooperated with Adidas to launch sports series, which has both sports technology and fashion trend.

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ZARA home

ZARA HOME is a home brand owned by ZARA, which mainly sells household items and indoor decorations, including bedding, various tableware and personal care products.

Compared with IKEA and MUJI, ZARA HOME's home design is more exquisite, and it often introduces European aristocratic tableware, but there are also many lovely and interesting practical products, which are recommended to those who like to pursue a higher quality of life.

Figure /ZARA HOME official website

Aromatherapy is one of ZARA HOME's best-selling products, and many customers often walk into the store because of the aroma in the store. Black vanilla with cream flavor, dark amber with sandalwood flavor, and green grass like freshly mowed lawn are all very popular fragrance types.

Figure /ZARA HOME official website

* Purchase method

All the above brands have set up a number of physical stores in China, which can search for the nearest stores to buy, and most of them support Alipay payment.

In addition to ZARA HOME, other brands also have official website and Tmall flagship stores to provide online shopping.

After reading this article, there is at least one week before the discount season of several brands under the Inditex Group ends.