Why doesn't the Leica logo of Huawei's mobile phone camera use the Leica trademark and only write Leica?

Users who play with cameras should know that regular Leica has a red dot logo. Because this logo is very similar to Coca-Cola's logo, people also call it? Coke label? . Although Huawei cooperates with Leica, there is no coke label on Huawei's mobile phone, only one? Leica? English letters of.

Is this because of Leica? Coke label? Can only be used for Leica's own brand cameras and lenses, even for deep partners? Coke label? . For example, Leica D-LUX3 and Panasonic LX2 are actually the same product, both made by Panasonic. But the former is Leica's own brand, so is there? Coke label? The latter is Panasonic's brand, so you can only play Panasonic's own logo. The hardware of the two cameras is almost the same, but because Leica D-LUX3 has it? Coke label? So the price is higher than that of Panasonic LX2 1500 yuan.

However, it is said that the lens of Leica D-LUX3 was airlifted from Germany to Japan and then assembled by Panasonic, so the lens is still the original product of Leica. In addition, the software of Leica D-LUX3 is different from that of Panasonic LX2. It was made by Panasonic and then shipped back to Germany to brush the software. Therefore, although the Leica D-LUX3 is made by Panasonic, it is still a Leica camera in essence. The two cameras are just the same in appearance and hardware, but their photographing styles are quite different.

Looking back at Huawei, although Huawei's P series and Mate series have Leica certification, the hardware has little to do with Leica, mainly Sony's customized sensors. For example, Huawei P20 and P30 use customized IMX600 sensors, while Huawei P40 is a 50-megapixel Sony IMX700 sensor. Although Sony's sensor is also excellent, it has nothing to do with Leica in hardware, so Huawei P series and Mate series naturally cannot use Leica. Coke label? .

So what is the relationship between Huawei and Leica? Leica mainly customized one for Huawei mobile phones? Color? Mode, although many netizens spit Leica just added a filter to Huawei, it is not that simple. This Huawei mobile phone? Color? The pattern is officially certified by Leica, and the details such as the clarity of the photo and the saturation of the color are also officially recognized by Leica. Dewei? .

Generally speaking, because Huawei's mobile phone does not use Leica's lens or even any hardware, the camera effect of the mobile phone can't reach the height of a professional camera, so although Huawei is a partner of Leica, Leica can't be placed on Huawei's mobile phone? Coke label? Otherwise, it will reduce the professionalism of Leica's own brand. On the other hand, Leica has also customized a special camera algorithm for Huawei mobile phones, and the imaging effect of photos taken by these Huawei mobile phones has also been officially recognized by Leica.

So can Huawei P series and Mate series be used? Leica? The English logo of indicates that this is the cooperation mode with Leica. Although Leica did not give it to Huawei? Coke label? , but just? Leica? The optimization of five English letters and software algorithms also means expensive licensing fees. For example, Huawei P9 is more expensive than Huawei P8 in 800 yuan, and part of it is the certification fee of Leica.

But in contrast, what about Leica Lance? It also increased the popularity of Huawei mobile phones among photographers. Now when it comes to Huawei mobile phones, everyone's first reaction is to take pictures well. In the DxOMark ranking of comparison software, Huawei's mobile phone also ranks first for a long time. At the same time, users who have higher requirements for photography often have certain consumption power and can bear higher pricing, so even if the price of Huawei P40 series is more than 4,000 yuan, many people are still willing to buy it. All these show that the cooperation between Huawei and Leica is quite successful.

On the other hand, some users who were originally interested in photography, after getting used to Huawei mobile phones, may go further and want to enter more professional fields. Leica cameras may also be the first choice for these users. Coupled with the sales of Huawei P series and Mate series, we must remember that there are many users. So for Leica, it is called Huawei mobile phone? Leica? Logo is also equivalent to giving yourself a publicity, and there are licensing fees to earn. Why not?