How to choose the location of children's photo studio

The location classification of children's photo studios can be roughly divided into the following categories: 1. A store in a store facing the street. Shops in the supermarket. Every classification of office buildings has its own characteristics and advantages, but everything in the photo studio network is relative. There are advantages and relative disadvantages. The advantages and disadvantages of each category are analyzed as follows: A: Generally speaking, this kind of address is still the first choice for most entrepreneurs. Relatively speaking, the price changes with the change of the surrounding consumption environment, and the flow and grade of the surrounding consumers also affect the price of the store. There is no oil and salt shop that is not open. If you choose this address, you will get a certain number of customers even if you don't publicize the flow of people around the store. Another is that customers will feel convenient and have high trust after publicity. B: A national photo studio, such as a supermarket-in-a-shop, requires investors to have considerable funds. As we all know, it is very expensive to rent a storefront of about 100 square meter in general supermarkets, especially large and well-known supermarkets such as Carrefour and Wal-Mart, but there is a reason for this. High-grade decoration, find a few skilled, eloquent receptionists who can quickly grasp the customer's consumption desire and consumption grade, and profit from the flow of people in the supermarket. In addition, the consumers in supermarkets are relatively unified. But his shortcomings are also obvious. The rent is expensive, which is restricted by various management conditions of shopping malls and controlled by the flow of people in shopping malls. If it is a newly opened supermarket, it is not recommended for individuals to open it unless you have considerable funds to resist the initial occupancy of the supermarket. At that time, it is hard to say whether the supermarket can get up or not. Your personnel, rent and management costs are expensive. C: The China studio mode of office studio is favored by most professional enthusiasts, and many of them take out their own houses and halls to shoot. They go to work normally from Monday to Friday, and taking photos with three or four babies on Saturday, Sunday and weekend is also a big income. This model has the advantages of low rent, small investment and convenient operation, but it is mainly for publicity. If the publicity can't be done, I will accompany Gaba every day. Personally, I suggest that this model can be promoted through network industry cooperation or setting up a reception desk in the supermarket. After all, this model saved a lot of money in the early stage, such as rent, decoration equipment, etc., so let's save the publicity. Several marketing methods for reference: 1. Advertising: including radio, television, newspapers, car bodies, light boxes, walls, etc. 2. Engage in activities with relevant units and provide prizes: such as photography, dance, poetry and other cultural and sports competitions in the studio network unit 3. Alliance with related enterprises: such as insurance companies, shopping malls, supermarkets, cosmetics stores, mobile phone stores, beauty salons, etc. 4. Contact the marriage registration unit directly to get the latest and fastest information and customers. 5. Set up a separate place in the busy business district on holidays (or long holidays). 6. Shoot activities for free in advance. 7. Distribute discount leaflets. 8. On-site service Investing in a photo studio according to customer needs requires you to consider all aspects. How to allocate funds reasonably in proportion? The importance of location is beyond doubt. What is the ratio between the rent of the house and the overall investment of the photo studio? The rent of some photo studios accounts for half of the total investment, more than two thirds are in better locations, and one third, one quarter or even less are in better locations. We are also very particular about the delivery of studio rent, including annual payment, semi-annual payment, quarterly payment, bimonthly payment and monthly payment. The less one-time payment, the better for the studio.