Traditional Culture Encyclopedia - Photography major - What is the common sense of the album?
What is the common sense of the album?
I. Layout rate On design paper, the layout area used in this paper is called layout, and the proportion of layout to the whole page area is called layout rate.
The amount of white space has a decisive influence on the impression of the layout. The teacher of Fujian Design Training School told you that if there are more blank spaces, the style will be improved and the layout will be stable. Leaving less white space will make people feel lively.
It is obviously not suitable to use more blank space when designing informative magazine pages. Second, the sense of activity of vertical lines is just the opposite of horizontal lines. Vertical lines represent upward stretching activities, and have a hard and rational image, which makes the layout appear calm and clear.
Fujian design training teacher reminds everyone that if verticality is unreasonably emphasized, it will become cold and rigid, making people inaccessible. The teacher of Fujian Design School told you that the contrast between vertical and horizontal lines can make the essence of the two more distinct, not only make the picture feel compact, but also avoid the cold and rigid situation, complement each other and make the layout more complete.
2. What are the professional knowledge of album design?
First, the basic knowledge of album design
Knowledge of album design 1: The classification of album design can be roughly divided into seven types according to different uses: enterprise album design, enterprise image album design, enterprise product album design, publicity album design, enterprise annual report album design, catalogue album design and sample album design. Knowledge of album design II: Features of album design I: After careful planning, the materials are clear and the context is clear, which meets the use objectives of the album to the greatest extent. Feature 2: The content of the copy is wonderful and the picture is unique, which can attract the target readers of the album. Feature 3: the picture photography is clear, and the text typesetting and picture structure meet the higher aesthetic requirements. Feature 4: Exquisite printing, no printing and binding errors. Feature 5: album performance? This link needs photography and PS retouching at the same time. Usually, the surface of the product is bright and clean, and the contrast between light and dark is strong without losing details. Therefore, the basic requirements for designers are higher, and they are no longer limited to layout design. Under the visual aesthetic feeling, people will never forget. Knowledge of photo album design 3: FAQ of photo album enterprise design? Some enterprises don't know what to do when making picture books. They just imitate and do it according to the picture books circulating in the market. This does not provide corporate image, but will bring negative effects. The first step in album design should be to determine the structure, catalogue, style and layout of the album. From the characteristics of the enterprise itself; Secondly, according to the above results, the style, expression, photography, layout and color of album design are determined. In order to save money, some enterprises use paper to reduce the number of folio pages, which makes sense, but it will eventually cause problems such as crowded, tasteless and thin album layout. , corporate brand status decline. Knowledge 4 of album design: the design orientation is based on culture, art, society and life, with the market as the background. Guided by consumer psychology, choose different expressions and specific and effective strategies, and get twice the result with half the effort. Including: design ideas, design style, budget, etc.
From a strategic point of view, determine the design expression of products and submit different creative styles to customers. Find the best expression (material, size and printing process, etc.). ) for enterprises to design finished products. Knowledge of album design 6: effect evaluation: collect samples from the market, analyze customer feedback and evaluate the design effect. Learn more about the needs of customers and products and make more reasonable plans in the future.
means of expression
Whether an album conforms to the evaluation basis of visual aesthetic feeling. Including graphic composition, color composition and spatial composition. The perfect performance of the three components can enhance the design quality and corporate connotation of the album.
This link needs photography and PS retouching at the same time. Usually, the surface of the product is bright and clean, and the contrast between light and dark is strong without losing details. Therefore, the basic requirements for designers are higher, and they are no longer limited to layout design.
3. What are the precautions for photo album printing?
Album is not a work of art, but a publicity material, which is the key to marketing.
Well-designed brochures are often easy to win the favor of customers; So what are the precautions for photo album printing to print a satisfactory photo album? Shanghai Printing Factory summed up several points for everyone.
1. In order to prevent the content from being cut to the edge of the printed matter, characters and other contents need to be placed within 3 mm of the cutting line. Which is commonly known as bleeding.
The final printed document must be marked with 3 mm bleeding line. 2.CorelDraw please save it in CDR format.
Graphics using CorelDraw effects should be converted into bitmaps with a resolution of 300dpi. 3. Please save Photoshop in TIF or JPG format, and the file resolution exceeds 300dpi.
In order to print the effect, it is best to give vector files, and the characters in the files are all curved. 4. Please set the color mode of all files to C.
m .y .
K mode. 5. The line is below 0.
076mm, printing will not appear, and it needs to be set not less than 0. 076 mm.
6. The color setting should not be lower than 8% to avoid color difference. .
4. What elements does the album design include?
1. The clear goals and objectives will vary according to the situation, nature, content and displayed intentions.
The album is designed to convey the target information and the audience. The teacher of Sanming Graphic Design Training School told you that if the goal is not clear, it is difficult to design a picture album that conforms to the psychology of the target audience.
How about inducing them to react as expected? Before you start preparing the album, you must first determine who it is designed for. What people who want to watch the album will do ... everything depends on the style of the album design.
2. Make an album after you have made considerable efforts to attract the audience. Don't expect to get the greatest impact on the day of your speech, because it requires the interaction between a good speaker and the audience. Sanming graphic design training teacher believes that careful readers will attract others by trying to attract the audience.
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