What skills and knowledge does a flower shop need?

The skills and knowledge needed by flower shops are as follows:

1. Solve the cost of a flower shop.

Flower shop is not only the cost of flower materials, but also a series of expenses such as rent, water and electricity, flower materials cost, labor cost, marketing advertising fee, floral education fee and so on.

Both rent and water and electricity are fixed costs, and the latter are uncontrollable costs. Why are they uncontrollable costs?

The price fluctuation of flower materials in the previous two years can still be traced back. The price of flowers has been in an uncertain state for the past two years. Compared with other industries, the price fluctuates rapidly. If you don't pay attention, you will fall into the pit. Every account should be carefully calculated.

2. What should a flower shop do?

Floriculture skills, flower shops sell not only flowers, but also "art" To be a qualified florist abroad, you must be an apprentice for three years, which is too harsh compared with some crash courses now. However, florist is a continuous learning profession, and the cost of a floral course is not low. A seven-day course usually starts at 5000 yuan. The more advanced the course, the higher the price, the higher the requirements for florists, and they will go to various countries for further study.

Some people may think that it is better to find a flower shop to pay her salary and be her own boss. Generally, large flower shops have more than one flower shop, and it is necessary to recruit another flower shop to supply them during the festival, mainly depending on the size of the flower shop.

Small flower shops are mostly their own flower shops, and also form their own unique floral style. As a boss, I don't know how high the floral art is, which is a bit unreasonable.

Shooting skills, e-commerce has become a part of our lives, contemporary consumers have become accustomed to the convenience brought by online shopping, and the new retail of flowers has also entered a new level.

The development of new retail has higher requirements for beautiful photos. Photos are the first step to retain customers. Most people see the products of flower shops through the internet. If the photos are poor in expression, it is difficult to catch consumers' eyes. Many flower shop owners have started taking classes to learn photography, retouching pictures and making videos.

Explore potential customers through various channels. If you pay attention to analyze your customer base, you will find that customers come from many channels, such as WeChat official account, Tik Tok, Little Red Book, Today's headlines and so on, which are not only channels for sharing personal daily life, but also channels for drainage.

In addition, there are a series of skills such as running a flower shop and managing employees, which can be described as an all-round player. We often say that "those who can open a flower shop are not ordinary people" because they can do anything!

If you want to open a flower shop, you must keep learning and working hard. If you can't be versatile, you must do one of them to the extreme and become a leader in the flower industry.