Snow Control Challenge shows off Chongli, why is a mass event so popular?

According to the "China Ski Industry White Paper" released by the Asian Sporting Goods and Fashion Exhibition (ISPO): the total number of people participating in skiing nationwide in 2015 has reached 12.5 million, including more than 20 guests at many ski resorts. Ten thousand. There is no doubt that ice and snow sports are becoming a new hot spot in China’s sports industry.

Data from the "White Paper" also shows that Beijing, with 23 ski resorts, is the largest ski market in the country. Last year, more than 1.69 million people visited various ski resorts to participate in this so-called " White Opium” movement. It can also be seen from the operations of various ski resorts that after entering the 2015-16 snow season, large ski resorts such as Genting, Wanlong, and Changbai Mountain have welcomed various snow events, including the China Alpine Ski Tour and the Austria Charity Ski Race. Competitions, activities and performances, and the X-DRAGON Snow Control Challenge, which LeTV Sports invested tens of millions of yuan to build and held at Miyuan Genting Park, the 2022 Winter Olympics ski venue, as the annual finale event, has pushed domestic ice and snow sports to the forefront. vertex.

This competition attracts attention. First of all, the competition is extremely fierce. The difference between the top three men's snowboard slalom results is only about 0.2 seconds. In the men's double board pursuit race, first of all, the snow circle is huge The Ka "Cha team" made a mistake when handling a three-pack while in the lead and gave up the championship. Then the Italian player Dioli lost his balance only 20 meters away from the finish line by accident, watching Li Yuanliang win the championship. Secondly, the event cooperates with FISE, the world's largest extreme sports event organization, and invites 10 skiing masters to join. Each of these top athletes is a legend in the snow circle. For example, Candide Thovex, the most incredible freestyle double boarder in the world and known as the "Flying Frenchman", started skiing at the age of 2, joined a ski club at the age of 5 and started practicing cat training. Jump, won the French Youth Ski Championship at the age of 14, and won the X-Games championship three times. They brought an amazing Freestyle Demo to the audience during the two-day event. More importantly, LeTV Sports is in close contact with the International Snow Federation. In the future, this event may become a points competition recognized by the International Snow Federation, which means that Chinese ski masters will have the opportunity to enter the X-DRAGON Snow Control Challenge. The world's top professional skiing event.

The master of FISE brought a cool freestyle performance

It is related to the strategic goal of "300 million people on ice and snow" proposed by the Chinese government when bidding for the Winter Olympics and the development of the sports industry The landmark "State Council Document No. 46" seems to lead to the conclusion that Chinese sports are moving away from the past stereotypes of "government-run sports" and "elite sports" and are building a sports industry ecosystem based on "socially run sports". The ultimate realization of double harvests in the sports industry and competitive sports will be the new normal of Chinese sports.

China’s football and basketball have been market-oriented and have brought eye-popping market impact. However, with the qualification to host the 2022 Winter Olympics and the consumption changes caused by the increase in national income, The appeal and influence of ice and snow sports are growing day by day. Obviously, whether from the perspective of competitive competition or mass fitness, ice and snow sports have strong industrial attributes, involving the organization and holding of events, ice and snow fitness and leisure, construction of venues and supporting facilities, development, production and sales of equipment and equipment, and event training As well as related industries such as real estate, hotels, catering, tourism, entertainment, etc., the market is vast and there is huge room for development. Ice and snow sports are becoming a new sports consumption hotspot.

There is no doubt that events are the upstream core of the entire industry chain, with scarcity and exclusivity. For example, the North American Hockey League (NHL), which has a huge fan base, and the Continental League (KHL), which is dominated by the Russian Federation, are world-renowned ice hockey competitions. X-Games and FISE have countless fans around the world. In contrast, in China, apart from the Winter Games sponsored by the government, there are very few influential ice and snow sports events, and even fewer events that are recognized by the market. When the public is not satisfied with just "going skiing", an event that can "catch" all the top domestic players and invite international masters to compete and perform will definitely have a first-mover advantage. The organizers of Snow Control did not lower the standards of hosting the event because it was an event dominated by amateur athletes, but highlighted the top-notch style: the track construction invited the design of the snowboard chasing and slalom track of the Sochi Winter Olympics. The team not only allows high-level contestants to display their skills to the fullest, but also allows ordinary enthusiasts to practice according to their ability and experience the fun of skiing; the FISE master won countless applause during the two-day performance, and domestic masters paid homage to him. The subversive first-person perspective broadcast is very popular in the circle of friends of athletes. There are even Chinese skiers who are skiing in Japan sitting on the bus holding their mobile phones to watch the broadcast; even the first aid team invited by the event is for marathons, triathlons, Horn Medical, which provides professional first aid coverage for skiing and cross-country events, ensures that injured athletes receive the most timely assistance and avoid secondary injuries. What's more, the X-DRAGON Snow Control Challenge may become a points competition of the International Snow Federation in the future, opening a window for domestic players to enter international competitions and bringing points for masters from various countries to lead to the Olympics. As long as it persists, this branded event is very likely to become China's "X-Games", and its potential commercial value is self-evident.

Aficionados are the foundation. Famous ski brands Burton and Nordica have become sponsors of the Snow Challenge, and of course they are aimed at ski enthusiasts. The Snow Control Challenge is not just a competitive stage for professional masters. Its significance lies in creating a platform for communication between snow enthusiasts and celebrities, and making more people fall in love with skiing through competitions, performances, training and carnival activities. Promote the popularization of projects through demonstration effects. In the competition, in addition to 800 players from more than ten domestic clubs, many players from Russia and Ukraine also participated. Chinese and foreign players used snow to make friends and frequently interacted in the players’ WeChat group to communicate in different countries and different snow conditions. field experience. The prosperity of snow control is the epitome of the entire Chinese ice and snow sports. According to the total number of people participating in skiing activities in 2015, 12.5 million, an increase of 21.36% compared with 2014. However, given our country’s huge population base and the annual average number of most ski resorts, Judging from the fact that the number of receptions does not exceed 20,000, there is still huge room for improvement. In the foreseeable next few years, ice and snow sports will continue the rapid growth momentum of 2015. The resulting equipment sales, training and advertising market has broad prospects and is still a blue ocean with great potential. Let’s look at a set of data: There are currently 568 ski resorts in the country, with 108 added last year alone; 700 new snowmaking machines were added, bringing the total to 4,000; data on ski rentals at ski resorts in 2015 350,000 units were paid, an increase of 122,700 units compared with the previous year. What is particularly worth noting is that unlike many sports, people of all ages, men, women, and children can receive different levels of ski training and participate in this sport, which also involves the necessary skis, snow suits, and snow goggles. And other equipment, once its overall purchasing power is released, it will be a huge number.

The derivative industry is a considerable increase. For example, ice and snow tourism has been significantly improved in the first winter after the successful bid for the Winter Olympics. In Northeast China, mainly Heilongjiang, North China, mainly Beijing and Hebei, and Northwest China, mainly Xinjiang, ice and snow tourism has become the hottest theme during this year's Spring Festival. One of the words, China has even become the world's second largest market for dry skiing. But a reality is: currently only 3% of ski resorts in China are destination resorts, while primary experience ski resorts have become the most important part of the ski resort industry with an absolute advantage of 75%, and another 22% are learning ski resorts in suburban areas. The field provides ski enthusiasts with a practice venue for advanced skills. In other words, the spin-off industry of skiing is still in its infancy, and it would be a good way to drive development and promote transformation and upgrading through high-level events. It goes without saying that the Winter Olympics is a popular event like snow riding with 800 athletes participating, as well as hundreds of guests and staff, and thousands of relatives and friends of the athletes. On the opening day of the competition, vehicles heading to Genting Paradise were jammed for more than 8 kilometers; Just counting venue rental, food, accommodation, and transportation, the direct economic benefits brought to the local area exceed 5 million yuan, and the indirect economic benefits brought through publicity and promotion are even greater.

(Players and groups of relatives and friends watch the game in front of the big screen)

According to the requirements of "State Council Document No. 46", the total value of the national sports industry will reach 5 trillion by 2025. Limited by natural conditions, northern provinces have naturally turned their attention to winter sports. Boosted by their successful bid to host the 2022 Winter Olympics, the ice and snow industry in Northeast China, North China and other places has also ushered in rapid development.

On August 4, 2015, LeTV Sports and the Heilongjiang Provincial Sports Bureau reached a strategic cooperation. In the future, they will carry out comprehensive cooperation in many fields such as event preparation, outdoor sports tourism, intelligent venues, and ice and snow project promotion. The starting point of this strategic cooperation is to create a platform to promote the development of national ice and snow sports, using the Internet + model to transform Heilongjiang's ice and snow resource advantages into a powerful driving force for the development of national ice and snow sports, and expand the influence of ice and snow sports. Since then, Heilongjiang Province has proposed a sports industry development plan with the ice and snow sports industry as the main body, and proposed to basically establish a sports industry system with reasonable layout, complete functions and complete categories by 2025, with the total scale of the sports industry reaching 115 billion yuan.

Nothing is unique. The Hebei Provincial Party Committee and Provincial Government proposed to build an industrial system dominated by ice and snow sports tourism and based on the ice and snow mass leisure fitness and competition performance industries, and create a number of well-known domestic and foreign ice and snow sports events such as the Chongli International Ski Festival; Zhangjiakou and Chengde Among the major ski areas, Chongli will become the core, and Zhangjiakou will become the world ice and snow sports base, national ice and snow sports center, equipment manufacturing center and talent training center; and accelerate the construction of a number of unique ice and snow towns, cultivate and expand them. Supporting modern service industry. Choose a suitable park, focus on introducing domestic and foreign high-end ice and snow equipment and equipment manufacturing companies, and create an ice and snow industry chain that integrates ice and snow tourism, equipment manufacturing, and industrial services. At present, Zhangjiakou City is improving the construction of software and hardware environments in accordance with Olympic standards. It hopes to accumulate experience in running competitions, improve operational levels, and further expand the world influence of "Chongli Skiing" by holding various high-level and high-level ice and snow competitions. Letv Sports' X-DRAGON Snow Control Challenge is an important part of making "Chongli Skiing" a world-class brand, and it is also the basis for closer cooperation between the two parties in the future.