Design skills for pictures in web art

Images play an increasingly important role in web pages. As the most common and earliest used web multimedia, pictures are crucial for web designers. How to make good use of pictures has become a mature, perfect and exquisite skill. Today, when high-definition screens are everywhere, pictures with slight flaws are invisible under the high density of pixels, while unreasonable pictures are invisible. The design doesn’t escape the visitor’s eyes either.

An eye-catching first image

Carousel opening images across the screen are a popular web design technique nowadays. Designers use images that cover the field of view to create an immersive experience. This experience is very consistent with the human vision-first way of obtaining information. Therefore, a beautiful first image is an important means to grab the user's attention. A good first image can let users understand what they can expect from the website.

The pictures on the page are often the first elements to attract users.

The first image is the perfect container for information.

Tips:

·It is best to use only high-definition images for the first image. There’s nothing worse than a low-fidelity or even distorted image, and image quality means everything if you’re going to use the first image.

·If you want to use text to cover the image to create the first image, then please make sure that the visual subject in the image can be easily recognized and understood by users, and that there is sufficient contrast with the text content.

Display in a natural environment

Displaying products according to the environment and usage scenarios is a common trick used by e-commerce websites. And actual data also shows that such pictures have a very high conversion rate. For example, the GorillaPod shown below places the product in actual usage scenarios and gives users a real usage experience. The flexible tripod serves as the focal point in the entire picture. The design of the entire first picture is creative, and the transmission of information and content is also quite efficient.

The first image of Juliana Bicycle’s website also places the product in a usage scenario.

Compared with colorful pictures, black and white pictures cannot use eye-catching colors to attract visitors. Black and white photos rely more on the content itself for visual communication. Modern black and white photography emphasizes artistry, and many photographers believe that such images and photography are purer.

But why are black and white photography and images so popular?

Quite simply, color distracts the viewer.

The presence of color makes it easier for users to ignore the composition and details of the photo itself. The user's attention may be directed to other places, thereby ignoring key elements such as CTA buttons.

Tips:

·If you use a black and white picture as the background, then you can give the CTA button an eye-catching color to attract the user's attention.

Color Overlay

The color overlay mentioned here is to use a translucent color layer to superimpose on the picture. This technique can usually make the picture better match the brand color or visual design. needs. The superimposed colors can make the image more likely to evoke an emotional response from the user.

Color overlay enhances the appeal of the picture.

Even if it is a black and white background, color overlay can also enhance its appeal, but you have to choose the right color.

Tips:

·It is not difficult to add specific effects to images. Here are tutorials to teach you how to use PS and CSS to achieve your goals;

< p>·When you use a single color as an overlay layer, control the transparency of the color. Colors with lower transparency will make the background image less identifiable. If you want to make the effect more subtle, you should control this degree.

Text layout

Well-designed layout can enhance the personality of your brand. When these layouts and pictures are matched together, the entire design will have a sense of form and expressiveness. An obvious improvement. The style of the text and the information contained in it echo and interpret each other with the image content. This is the best match.

Under the same interface, there is not only confrontation but also collaboration between pictures and text.

Tips:

·Formal typography is a very good visual element, but it should not dominate. If it is too conspicuous, it will reduce the existence of the picture as a visual element. feel.

·Always keep in mind the issue of readability. Overly fancy fonts and layout designs may cause problems with color contrast and recognition.

·Formal font and typography design does not mean complexity. It can sometimes be simple. Using simple and easy-to-read fonts can also bring excellent results.

Asymmetrical layout

Asymmetrical layout itself is also a popular design technique. Many web designers especially like this interesting approach to typography and layout. This layout is great for guiding the user's eyes because the page has a contrast between light and heavy, so it can guide the user's eyes step by step through the page content in a logical way.

The visual weight of text and pictures is different. You can place them in symmetrical positions on the page, and the asymmetry in visual weight is formed.

Structural symmetry makes the page balanced, while visual differences make the page appear jagged and interesting.

Conclusion

As trends and user habits change, the perception of excellent user experience will gradually change. The same goes for the use of pictures. Changes in design trends and technology directly affect the use of pictures, but generally speaking, the requirements for picture quality are getting higher and higher.