The difference between artistic portrait photography and wedding photography

Lead: What we are talking about now is artistic portrait. In fact, it's just a branch of generalized artistic portrait. It aims at making profits and provides consumers with unique photographic products. This is a special industry, different from other commercial photography, especially wedding photography. Only by understanding this difference can we avoid making artistic portraits and wedding photography into a model.

1, the investment scale of artistic portrait photography and wedding photo studio is different. Wedding photo studio generally has a large investment scale.

Storefronts are generally in the city center, and the land price is high. The storefront is spacious and bright, the interior decoration is exquisite, there are many employees, the cost is large, and the investment in advertisements, wedding dresses, backgrounds and props is large. The scale of artistic portrait photography is much smaller. Usually in the form of a studio. Indoor and outdoor decoration highlights individuality and creativity. Small investment and few employees. Store is not big, advertisers should be novel soft advertisements.

2, the difference between consumer groups

There are obvious differences between the consumer groups of artistic portraits and wedding photos. The age range of consumers of artistic portraits is 12-50 years old. Mainly young women, the off-season division is not obvious; The off-season of wedding photography is obvious. General? May day? ,? Eleven? 、? New year's day? 、? Spring Festival? For the peak season. The off-season is in February, March and June to August.

3. The photographer's cultural background, artistic accomplishment, personality and style are different.

Artistic portrait photographers pay attention to individuality in shooting, and the picture has a certain theme. Wedding photographers pay more attention to the form of the picture and the customer's expression when taking pictures. In terms of using light, artistic portraits pay attention to the novelty and accuracy of using light, while wedding photography pays attention to it? Ping? 、? Soft? . Art photography is more exaggerated, with strong colors, emphasizing the sense of form of the picture. Wedding photography pays attention to the harmony of the overall feeling of the picture.

Common styles and shooting methods of artistic portrait photography;

There are many styles of artistic portrait photography. After the birth of photography, picturesque portraits first appeared. Then came realistic photography, naturalistic photography, photographic separatism, structuralism, symbolism, romanticism and abstract video. At present, the main photography styles are neoclassical portrait, lapel portrait, romantic portrait, alternative portrait and pure aesthetic portrait. It is very important for us to study different styles of artistic portrait shooting techniques in practice to meet the consumption tastes of customers at different levels. In some large and medium-sized cities. Because of the fierce market competition, it is a sharp weapon to use artists of different styles to participate in the market competition. Especially those with insufficient funds. For photographers who want to establish themselves in large and medium-sized cities, diversification is a shortcut. In small towns, because the market we face is not big. It is difficult to attract consumers' interest with a single photography style and technique, and it is necessary to constantly introduce different styles of photos to attract consumers. Next, I'll introduce you to various styles of shooting methods popular in the art portrait photography market at present. It is convenient for readers to learn from it.

1, oil painting portrait photography with lapels

The picture pursues Raphael and Italian religious oil paintings before the Renaissance? Pure? Coming has a certain cultural connotation and theme. Photographers make the picture a complete whole through the comprehensive setting of environment, character modeling and story. This style is suitable for customers of different types and ages.

A, the pre-Raphael oil painting portrait should imitate the oil painting color before the Renaissance in the overall color composition of the picture. What is the main color of the picture symbolized? God's love or? Passion for faith? Red, symbol? Chastity? 、? Pure? Blue and symbol? Vigor? 、? Life? The green composition gives a gorgeous visual impression.

B. The light of pre-Raphael oil paintings adopts traditional and classic three-dimensional cloth, and the light ratio is controlled as1:2,3. The light quality is mainly flexible light. In light distribution, the main light is first matched, and the height, distance and intensity of the main light are determined according to the needs of the main body modeling. Finally, the distribution of ambient light shapes the artistic space and atmosphere.

C. The costumes and props of pre-Raphael oil paintings can refer to the paintings of Renaissance painters Raphael and Da Vinci. Clothing can be wrapped in various fabrics, and props can be made of furniture and books with strong European style.

D. Neoclassical Portraits In the mid-1980s, a group of painters appeared in China, who used the works of western classical masters as models for their creation. A number of oil paintings with obvious classical styles have appeared. Portrait photography has also been influenced by this style, and photographers with classical picture style like Aachen have emerged.

The characteristics of neoclassical painting portraits are imitating neoclassical oil paintings, advocating classical spirit, pursuing rationality and aestheticism, drawing on life and pursuing eternal and quiet aesthetic taste. Customers who are suitable for taking picturesque portraits are those women with classical temperament, sweet and dignified feeling, standard facial features and soft outline.

Shooting method and steps:

(1) The overall idea determines the tone of the picture.

(2) According to the creativity, make the background, look for props and decorations, and choose the right clothes. Be careful not to be fashionable or fashionable.

(3) Make a natural and simple shape according to the conception of the picture.

④ Select the appropriate film to shoot. Ordinary people use soft and delicate film, such as Kodak PPN 16O? Fuji NPS 16O.

⑤ Lighting and shooting: Neoclassical painting portraits use light to shape characters, and the lighting is even and soft. Soft accessories can be added when shooting, and the painting effect is stronger. The charm of the characters lies in the feeling of peace.

2. Romantic portrait photography

Romantic portrait is a way of expression that emphasizes the dramatic effect. Pay great attention to the overall emotion, feeling and imagination of the picture, and try to create a more idealized romantic artistic conception than real life, which is suitable for expressing women and children.

Four ways to shoot romantic portraits:

① Choose colorful curtains, props and decorations for romantic portraits, reflecting a romantic decorative interest.

② Romantic portrait photography mainly shows elegant and beautiful themes. Comprehensive use of drama, painting and other techniques.

(3) The cloth first uses soft top light or backlight, which is often combined with the soft-focus lens with less obvious effect, adding some halos to the highlights of the picture, and setting off the halos with the shadows in the dark.

Romantic portraits focus on the use of decorative lights to create a fantastic feeling.

Romantic Portrait Shooting We can learn more from the pictures in fashion magazines.

3. Alternative fashion portrait photography

Alternative fashion portrait is a new shooting method in artistic portrait photography. This kind of photography draws lessons from and imitates the photos in fashion photography and popular publications at home and abroad. Adopt the modeling elements in avant-garde creative photography to create a fresh, lively and personalized photography style. Is alternative fashion photo suitable for large and medium cities? New woman? And advanced ideas and unique expressions? New human? .

The shooting methods of alternative fashion photos can be forgiven, as long as we can think of the shooting methods, shooting methods and steps that can be used:

① Choose fashionable and alternative costume props.

(2) Design a unique face-closing shape.

③ Using different shooting methods. For example: a, using point light source and slow speed for light painting photography. B, take photos with strong deformation effect with super wide-angle lens. C, use photosensitive film for extraordinary on-site development, such as using C-4 1 process to develop reversal film. The negative was developed by E-6 process. D. Expose the film to half to create an accidental effect. E, using a variety of color films, take color filter superposition, there is an exaggerated color effect. F, later cut and paste, remake, make it appear abstract, deformation effect.

As the elbow goes on and people's ideas change, things that were originally different may become fashionable after a while, and things that were once fashionable will become fashionable after a while? Vulgar? Therefore, photographers should constantly create new forms and boldly try new shooting methods to keep our works youthful forever. 4. Shoot pure and beautiful portraits

Pure artistic portrait photography is a popular style in artistic portrait photography. The theme is a girl in the flower season of her life. Not every customer is suitable for filming. The overall feeling of the picture should be simple, fashionable, natural and harmonious.

Methods and steps of shooting pure beautiful portraits;

A, pure and good-looking people make up first, mainly with natural makeup and transparent makeup, and the headdress and hairstyle should be simple and natural.

B, choose a simple and bright background consistent with the character shape.

C, use flat and soft lighting and low light ratio to shape the subject. Make the picture vivid and pure in color. The exposure should be accurate or about half the ratio.

D, after the completion of the pure and beautiful photos, pay attention to the forced rush when rolling. Generally, Kodak rolls forcibly rush 1.5 grid, and Fujimaki forcibly rushes one grid. Add softener when printing.

The market of artistic portrait photography has flourished in large and medium-sized cities since the mid-1990s, and has gradually matured in the competition. In the past, price wars did not pay attention to cultural taste. The shallow competition that harms the interests of the industry will be eliminated by the consumer market that pursues individuality and high taste, which also requires our photographers to constantly surpass themselves, constantly improve their artistic accomplishment and constantly create photos with unique artistic style to occupy the market. Only in this way can the development of artistic portrait photography be on the right track.