How to choose Xiaobai from the media platform?

Before doing self-media, the first thing that everyone is entangled in is the choice of platform. There are many factors to consider on the platform. Revenue, difficulty in registration, traffic and exposure of works are all factors to be considered. Friends who want to promote need to consider the affordability of the promotion information platform.

Today, we will look at the specific rules of each platform from these factors:

Today's headlines/today's headlines

First of all, it is natural to start with headlines, which adopt intelligent recommendation mechanism. In many self-media platforms, the headline machine algorithm is relatively perfect, and the headline traffic is large, the daily average user activity is high, and the exposure of the works is very guaranteed. The tolerance for promotion is also relatively large. As long as you don't leave personal contact information or QR code directly, it is basically acceptable.

In terms of income, because the exposure of the works is guaranteed, the income is relatively good, especially in video. Unit price and traffic will have more advantages than other platforms, and advertising revenue will be opened when it turns positive.

The ways of income are: platform advertising bonus+fan reward+courtesy plan+ten thousand yuan plan+Wukong question and answer+self-media Taobao.

There are still many opportunities, well done, and there are still great development prospects in the headlines.

Bai jiahao

Baijiahao is a product of Baidu. Its biggest advantage is that its works are easily included by Baidu, and its unit price is relatively high and stable. But the content review will be stricter. Sometimes there are typos in the title or text, and the platform may not recommend it. Tolerance for advertising is also extremely low. Basically, you can't put promotional pictures, you can only do simple text introduction. The system also recommends a content distribution mechanism.

The registration of Baijiahao is also the most difficult among several platforms. If you are a novice and have no experience in media operation, it is not recommended to start with Baijiahao.

The specific benefits are: platform advertising dividend+appreciation.

penguin

Penguin has many content distribution platforms. Tencent News, Daily Express, WeChat news plug-in and qq browser are all content distribution platforms, and the traffic is still good. Penguins are relatively easy to register. Generally speaking, as long as you have an official WeChat account, you can apply.

However, it will take a long time for penguins to open their revenues. Penguin platform stipulates that only after the account has passed the trial operation can the owner earn advertising revenue. The stipulated time is one month, which is relatively long. However, as long as the account is well maintained and the content is ready, the revenue is still good, and the advertising tolerance is moderate, between the previous 100.

The specific benefits are: traffic main advertisement+original subsidy+awn seed plan+appreciation.

Dayu Hao

Ali's products, video content linked to Youku Tudou, are more suitable for entertainment, and the content is recommended by the platform.

The condition for opening the income is that the star rating of the account reaches 5 stars or the original label is opened, and the unit price is also considerable. Moreover, the income calculation of Big Fish is based on the amount of articles read. If the content is good and the income is good, the big fish will hold various activities irregularly, which also creates many opportunities for operators.

The specific benefits are: platform advertising bonus+big fish plan+appreciation+platform activity bonus.

Sohu

Sohu is a news information website, so the traffic is needless to say, and articles are easily included by Baidu. However, Sohu has no income at present, and the content distribution mechanism depends entirely on the recommendation of editors. Media people who are eager to make money do not recommend doing Sohu, but if you want to promote drainage of friends, this is a platform that cannot be missed.

Because Sohu supports operators to directly place promotional links at the end of the article, you can advertise publicly, but pay attention to adding some suggestive words at the end of the article to guide users to open the links, otherwise users may ignore them directly.

Applying for Sohu can link with other articles operating from media platforms. As long as it is an original article, the quality should not be too bad, and it is relatively easy to pass.

Each platform has its own advantages. For beginners, it is suggested to start with the headline work, because it has the best comprehensive conditions and many opportunities, but the headline competitiveness is also great.

No matter which platform, the most important thing is content. Only when the content is done and the work is exposed will the article have high income.