Promotion planning scheme

Collection of 6 practical promotion planning schemes

In order to ensure the smooth development of things or work, we need to make a plan in advance, which is a written plan with strong maneuverability. What formats should I pay attention to when writing a scheme? The following are six promotion plans I collected for you for your reference, hoping to help friends in need.

Promotion planning scheme 1 1. Promotion theme:

Recall a historical story and taste a delicious zongzi.

Second, the promotion purpose:

Establish the humanistic image of XXXX and increase sales at the same time.

Third, the promotion time:

June xx to June xx

Fourth, the promotion target:

Residents of the first business district

Verb (abbreviation for verb) to promote products:

The main products are finished zongzi, cooked food, seafood and so on.

Intransitive verb promotion content:

(1) price promotion: hold special events for some finished zongzi and cooked food (X month, X day -X day).

The specific project is decided by the purchasing department (publicity column and broadcast on the first floor)

(2) Entertainment promotion: 2 items 1 optional.

1) jiaozi Competition

Rules of the game-3 people/group; Within a time limit of 5 minutes, the party with more jiaozi wins;

The winner will get all the jiaozi he has wrapped;

The rest of the participants each won a zongzi.

Activity time-June19/June 2 1

Venue-First floor, in front of the frozen product area of the Fresh Food Department

Prop requirements-table, speaker, jiaozi materials (glutinous rice, beans, peanuts, meat, bamboo leaves).

Person in charge-fresh food department and purchasing department cooperate.

2) Zongzi Shooting Competition

Rules of the game-each person can get 5 bullets; One such zongzi is obtained by labeling it with bean paste, meat zongzi, etc.

Activity time-June19/June 2 1

The second part of the promotion plan (1) the layout inside and outside the venue.

1, off-site:

1) Huge: each branch is made according to the actual size of the property, with information on Mid-Autumn Festival promotions and moon cake discounts for the whole audience;

2) Exhibition board: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers;

3) Window glass: design and make window advertisements with Mid-Autumn Festival and National Day themes to increase the festive atmosphere;

4) Red lanterns are hung above the gate.

2. On-site:

1) flag paper: design and make a flag paper with the theme of traditional festivals "Mid-Autumn Festival" and National Day, to set off the festive atmosphere and beautify the store environment;

2) Archway: The purchasing department contacted suppliers to provide Mid-Autumn Festival archway sponsorship and put it in a mooncake street to highlight the regional characteristics of mooncakes;

3) Cashier curtain: The cashier is decorated with red curtain to highlight the festive atmosphere;

4) Hand-made flag paper: in the conspicuous area of the store, hand-made flag paper with various promotional contents is made;

5) Hanging paper red lanterns to decorate shops and making "Moon Cake Street" billboards to highlight traditional features and beautify the shopping environment;

6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.

(2) Promotion of activities

1, poster issue 4:

The first issue: Mid-Autumn Festival 1, September 3 to September 16, a4, 4p color;

Phase II: Manual recruitment of labor insurance products department store every week, from September 10 to September 23rd, a4, 4p color;

Phase III: Mid-Autumn Festival Phase II, September17-September 30th, a3, 12p;

The fourth issue: National Day Handplay, September 24th-65438+1October 7th, a3, 12p.

2. On-site broadcast: Shopping malls broadcast information on Mid-Autumn National Day rewards in a rolling way to stimulate customers' desire to buy and increase sales.

3. Heap sales promotion: "Moon Cake Street" and "Tourist Food Street" are specially launched in the venue, which is accompanied by hawking, facilitating customers to buy and stimulating customers' consumption, and forming a lively and happy shopping atmosphere in the venue.

4. Personnel advertising: All personnel must fully understand the promotion activities carried out this time and do a good job in explaining the activities of each customer;

5. Newspaper advertisements: 6 issues.

6. TV commercials: 3 issues

(III) Contents of activities

The first wave:

Teacher's Day (20xx September 4th-September 10)

Teacher Li Tao Yuan Man's kindness will last forever.

Activity time: September 20xx 10

Activity content: To celebrate the arrival of Teacher's Day and thank the teachers for their great contributions to human society, on the day of the activity, anyone holding a teacher's ID card and ID card can get a grapefruit at the service desk in Ai Jia free of charge, and each person is limited to one, while stocks last.

2) On Teacher's Day, love your family to convey your feelings.

Activity time: September 4-September 7.

Activity content: During the activity, students who shop in Ai Jia can get a free greeting card (you just need to write down what you want to say to the teacher on the card, and iga will send your blessing to the teacher before September 9th). Each order is limited to 1 piece. (The promotion team is responsible for purchasing cards and mailing them. )

The second wave: Mid-Autumn Festival (September 20xx11-September 28th).

3) Send "iga Family Phone Card" to iga shopping in Mid-Autumn Festival.

Activity time: September 20xx 1 1, 12, 17, 18, 19, 24-28 (10 days).

Activity content: Maybe you have been away from your relatives and friends for months or years. When the Mid-Autumn Festival comes, don't forget to call relatives and friends to say hello. During the activity, all customers and friends who shop all over 38 yuan in our shopping mall can get a free "iga family calling card" with a face value of 8 yuan at the service desk of the shopping mall with a shopping computer receipt, and each order is limited to two. Use "iga family calling card" to make long-distance calls for free, with limited gifts every day while stocks last.

4) Iga Mid-Autumn Festival Lantern Festival

Activity time: 20xx September 27th and 28th (two days).

Activity content: On the day of the activity, all customers and friends who spend money in iga can participate in the Mid-Autumn Festival solve riddles on the lanterns game with their computer receipts, and the winner will receive a beautiful gift! The purchasing department is responsible for the implementation of the guessing ceremony, and the promotion department is responsible for the layout and organization of the event site.

5) A good gift for Mid-Autumn Festival

Activity time: September 25th-28th, 20xx (two days)

Activity content:

A. Anyone who buys 28 yuan mini moon cakes in our shopping mall on September 25th and 26th will be given a mini moon cake, and each person will be given a single 1 serving (homemade moon cakes, 60g).

B. Anyone who buys a grapefruit from 28 yuan in our shopping mall on September 27th and 28th will be given a grapefruit as a gift, with each person per order 1 serving.

The above gifts are limited to 200 copies per day while stocks last.

6) Mid-Autumn Moon Cake Street

Activity time: September 20xx10-September 28th.

Activity content: During the activity, the Mid-Autumn moon cakes, supplements, health products, holiday gift blue and other commodities will be displayed, highlighting the display characteristics of a street, creating a festive atmosphere and facilitating customers' purchase. The promotion team is responsible for the layout of "Mid-Autumn Moon Cake Street" and the publicity inside and outside the venue, and the purchasing department and stores are responsible for the implementation and display of commodity information.

7) bulk shopping

Activity time: September 20xx10-September 28th.

Activity content: This year, we will not make a 20% discount card, but mail it instead, without specifying the discount, just reminding customers that they can enjoy special discounts when they contact bulk shopping in our mall.

The third wave: National Day (September 29th, 20xx-65438+10/October 7th)

8) "Celebrate Mid-Autumn Festival and National Day Shopping Lottery" to send gold moon cakes.

Activity time: 20xx September 10- 10 year 10 October 7th.

Activity content: In order to give back to customers and friends, anyone who buys full 18 yuan in our shopping mall at one time during the activity can take part in the "Golden Moon Cake in the Shopping Lottery" at the customer service center of the shopping mall with the computer receipt. You only need to fill in your name, contact information and ID number and put them into the lottery box, and you will have the opportunity to get a golden moon cake worth 3,000 yuan in our shopping mall for free.

9) Love your family and give gifts on Mid-Autumn National Day.

Activity time: September 20xx1July-September 30th.

Activity content: Print Mid-Autumn Festival and National Day cash coupons with face value of 10 yuan on the cover of the company's fourth promotion manual (Mid-Autumn Festival Phase II Manual, time: September 24th-65438+1October 7th). Customers can cut out cash coupons when they get our brochure, and spend more than 100 yuan in our mall.

Use a direct deposit account to deposit cash in 8 yuan. You can use two when shopping in 200 yuan. Cash coupons cannot be converted into cash.

10) Buy 99 yuan and send 30 yuan cash.

Activity time: 20xx September 31-65438+1October 7 (eight days).

Activity content: In order to celebrate the arrival of the National Day and repay our customers and friends, during the activity, anyone who buys clothes and shoes in iga can return to 30 yuan in cash when they are in 99 yuan, and to 60 yuan in cash when they are in 198 yuan, and so on. Welcome customers and friends to come and buy. (Note: It's just the season change and National Day. When customers are depressed about choosing where to buy clothes, attract customers, prevent customer outflow, stimulate people flow and promote sales.

1 1) Golden Week Tourism Commodities Exhibition

Activity time: 20xx September 25th-65438+1October 7th.

Activity content: During the activity, 30 kinds of special commodities, such as outdoor snacks and skin care products, will be displayed to highlight the advantages of national day tourism special commodities and promote sales. The purchasing department and department store department of the Division are responsible for the information and display of tourism commodities, and the promotion department is responsible for the on-site layout and publicity inside and outside the field.

12) Kyushu celebrates the National Day.

Activity time: 65438+1 October,1to 65438+1October 3rd.

Activity content: the purchasing department will contact suppliers to engage in off-site promotion activities in the store to enliven the atmosphere inside and outside the store.

Chapter 3 of the promotion planning scheme The second way of cabinet distribution and planning promotion activities is to create momentum. You can't "borrow the east wind" like Zhu Gekongming, so you can only "make the east wind" by yourself. It is the best policy to make the best use of the situation. If you can't follow the trend, then consider building your own momentum. There are many ways to build momentum, and the author lists them as follows:

The first way to create motivation is to create events. Creating energy can become a major concern of the media and consumers, a hot spot and a bright spot, and it can have industry influence and social influence. The most successful case in manufacturing events is Fuya Coatings, which became famous in the home building materials industry. In order to show that the paint of this brand does not contain volatile substances (VOC) harmful to human body, the business owner drank a glass of paint on the spot, which caused a great sensation at that time and the media rushed to spread it. The benefits of this healthy coating spread like wildfire, and the brand became an instant hit. Later, this kind of paint also entered the "Bird's Nest Project".

The second way to create motivation is to create concepts (selling points). This is the strength of China enterprises. The competition among home appliance enterprises in China is the fiercest, and it is also the most intense place to play with concepts and make selling points. Any category of household appliances has a lot of concepts and selling points that confuse consumers, such as oxygen bar air conditioner, sine wave inverter air conditioner, Netsharp TV, cool open TV and so on. Let consumers see things in a blur.

Creating concepts and selling points is also a very suitable way to promote sales in China. While serving a well-known cabinet brand in China, the author also created the concept of 3G kitchen (3G is good-looking, environmentally friendly, green, high-quality and good-quality), and launched a nationwide large-scale promotion campaign of "3G kitchen goes to China, and hundreds of millions of gifts are delivered nonstop".

The third way to create motivation is to create festivals. If there is no festival, create a festival. Such as cultural festivals, art festivals and appreciation festivals. In short, culture sets the stage, brands sing operas, and terminals collect money. The author initiated the Husband's Day on August 8 in the home building materials industry, and proposed that "a man cooks the husband's food for an hour". On this festival, the husband personally cooks for his dear family and wife and cooks "husband's dishes" full of love and responsibility for his family. Not only spread on the Internet, but also carried out various promotional activities with the theme of Husband's Day in full swing at national terminals, and gained a lot.

The fourth way to build momentum is to build alliances. As the saying goes, a fence has three piles, and a hero has three gangs. Five fingers clench fist, which can form a resultant force and produce explosive force and attraction at the end. Horizontal alliances can be unified in the form of manufacturers, such as the Champions League initiated by Europe. It can also be that local dealers spontaneously organize opposition alliances in related industries according to local conditions. The names of the alliance can be called leaders' alliance and five-star alliance.

Trade unions, etc. The purpose is that both manufacturers and distributors get together to keep warm, make profits together, offer preferential treatment together, get more target customers together, create greater power together and occupy greater market share together.

To do a good job in a promotion activity, the theme planning of the activity is the beginning and the most difficult. A good beginning is half the battle. To a great extent, you can solve the problem of planning promotional activities by learning to build momentum.

Viewpoint: Cabinet concept marketing, simple win.

In any industry or for any industry, enterprises will adopt the marketing strategy of "concept marketing" for marketing communication and information notification. In the cabinet industry, some enterprises also adopt the phenomenon of "concept marketing", which is extremely successful and has achieved good market record, leaving a deep impression on the industry and consumers and becoming an important "selling point" for consumers to consume such products. So what is "concept marketing"? I think it is necessary to explain.

Conceptual marketing means that enterprises deeply understand consumers' rational demand and market demand trend, and carry out product research and development, design and manufacturing in combination with this demand, and spread this demand in the form of "points" through marketing communication, activity promotion and personnel persuasion, thus attracting consumers' attention and recognition, realizing the effective docking of manufacturers' "selling points" and consumers' "buying points" and arousing consumers' expectations for a new feature of such products.

In particular, the leading enterprises in the cabinet industry have done almost different things in the corporate publicity language, and the corporate publicity language has not brought too much image-building significance to enterprises. To a certain extent, propaganda language can leave the strength and image of its own enterprise to consumers, which is a simple overall understanding of consumers. However, every enterprise says that it is a self-styled name such as "industry leader" and "leading enterprise" (the relevant state departments have given enterprises a similar title), and consumers begin to be confused. They all say they are leaders, but there are not so many "heads". Whoever says he is a "tail" must be fooling us. In this way, the slogan of subdivision category can play a certain differentiation role in enterprises at different levels, but it has little effect on enterprises at the same level.

Conceptual marketing effectively solves the product differentiation among enterprises at the same level, and the simplified marketing slogan makes the marketing communication of enterprises even more powerful.

Promotion plan 4 Nokia 2. 14 Valentine's Day mobile phone promotion: buy a game phone and send a game suit.

If your boyfriend is a mobile game lover, it is most appropriate to give him a Nokia N-Gage-QD as a Valentine's Day gift for 2. 14. The reporter learned from Nokia that on Valentine's Day of February14, every time you buy an N-GageQD mobile phone at the designated counter of Nokia, you can get a set of limited-edition super game sets as a gift, with only 3,000 copies. Fill in a lottery ticket on the spot, and you will also get a 17-inch LCD computer worth 5000 yuan.

Motorola 2. 14 Valentine's Day mobile phone promotion: a variety of fashionable mobile phones make profits across the board.

The reporter learned from Motorola's marketing department that on Valentine's Day 2. 14, Motorola's various fashionable mobile phones benefited from the whole line, among which A668 discount was as high as 500 yuan; The best-selling products E398, V872 and V500 are all preferential in 300 yuan; C650, V220, V303, V300, V600i, etc. We also offer preferential prices ranging from 100 yuan.

Not only that, before February 16, all users who buy specified mobile phones at Motorola counters will get an unexpected gift: users who buy fashionable series mobile phones such as A780, V3, A768 and MPX220 will get a free and unfettered gift box worth 580 yuan; Users who purchase V872, V 168, V22 1 and V22 can get a pair of Motorola plush stereos worth 380 yuan. And buy V872, V600, etc. , you can get the cool sports backpack of 380 yuan with the same value; Users who purchase C380, C650, V 180, V22 1, C15 and other series products can get colorful carpets, comfortable cushions and colorful thermos pots worth 180 yuan for free.

Sony Ericsson 2. 14 Valentine's Day mobile phone promotion: 2. 14 Valentine's Day courtesy tour

The reporter learned from Sony Ericsson Marketing Department that on Valentine's Day 2. 14, all consumers who buy Sony Ericsson mobile phones can get a beautiful fashion gift, and at the same time, they can participate in the courtesy trip scratch card lottery. The grand prize is a four-day family trip to Hong Kong, and there are two other grand prizes: an advanced Samsonite suitcase and a Sony DVD player.

During the promotion period, consumers can get different exquisite gifts by purchasing various mobile phones participating in the promotion activities. You can get a free HP photosmart325 portable printer and a cool mini speaker when you buy S700c. K700c has prepared a high-end fashion backpack for consumers. The fabric and color of the backpack reflect the fashion elements, which is especially suitable for rangers.

In addition, the preferred business models are P9 10c, stylish and cool K500c and K508c, classic T628, Kung Fu mobile phones T290c and J200c, etc. , and also prepared exquisite gifts for consumers, such as high-grade mini speaker phone holder, exquisite photo frame, popular close-fitting sachet, Kung Fu phone case, etc.

Chapter 5 of the promotion plan I. Purpose of the activity:

The Mid-Autumn Festival is over. Because people visit relatives and friends during festivals, there are a lot of gifts at home. Therefore, during the National Day, the sales ideas of our shopping malls should be on daily consumer goods. Therefore, we can organize a "strike hard on ultra-low-priced goods" again during the Eleventh Period, launch a wave of buying ultra-low-priced goods, attract people again, and drive the crowds and sales peaks of shopping malls.

Second, the theme of the event:

Wonderful birthday, the whole country celebrates.

Third, the activity time:

September 31-June 5438+1October 7 (According to the newspaper, the Golden Week holiday may change, so the activity time may be adjusted at any time according to the situation).

Four. Activities:

1, the National Day is full of joy, and the wonderful drama looks at you.

During the 9.3 1. 1-7 activity, Huiwanjia invited you to give a wonderful Nanyang cultural performance at the west gate of Huiwanjia, so that you can feast your eyes on the National Day.

2. I am from China, and the national flag is delivered:

On the day of National Day, anyone who shopped all over 38 yuan on the second floor of this supermarket can get a small flag at the service desk on the first floor with the receipt. (Limited to 500 noodles while stock lasts)

3, autumn clothing listed, famous clothing exhibition.

On June 1 0-June1day, the fashion clothing hall on the third floor of Huiwanjia will be grandly listed, and new famous products such as casual wear, professional clothes and professional suits will make their debut. There are always hundreds of clothes that suit your taste. Please come to Jinshanghua 200* Autumn Dress Exhibition.

4, famous summer clothes, seasonal discounts, ultra-low specials, and finally clearance.

Activity time: 65438+1October 1-7 (7 days)

From 10, 1 onwards, the summer clothes of famous men and women on the third floor will be collected in Wanjia Square to hold seasonal discounts. Ultra-low prices will make you feel at home. Bring your family, and come to Jinshanghua Ximen famous clothing sale Taobao!

Department stores will arrange all the counters on the third and fourth floors, and if there are takeout, they will arrange them in a unified way.

5. The joys and benefits of the seven-day National Day:

During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits. In addition to the price of vegetables, the departments with shocking prices are: catering, drinks, washing, department stores, knitting, catering and drinks on the second floor. When selecting goods, according to Huiwanjia's recent activities, it is necessary to select goods in a targeted manner, in principle, it is flat gross profit. Negative gross profit can be made under special circumstances. During the activity, the old lady who buys food in the early morning must go around site run.

6, shopping has a scratch, the surprise prize is amazing:

On June 5438+00. 1-5, anyone who shopped in 38 yuan on the second floor of our shopping mall or shopped in 58 yuan at one time on the first, third and fourth floors can take part in the National Day prize scraping activity with the shopping receipt, get a scratch card, and scrape off the coating to get the corresponding prize:

First prize: a 29-inch Konka flat-panel color TV;

Second prize: Aucma washing machine.

Third prize: a rice cooker;

Participation prize: a bag of washing powder or a bottle of vinegar.

100% wins the prize!

National day, shopping, and by the way, you can win the grand prize!

7, Golden Week, wedding season, romantic and sweet!

Once, because of that heartache, now, I want to fulfill my promise to you, that is, give me a chance to be good to you all my life! Honey, let's get married! Let Jin He witness for us, and this feeling will last forever!

Couples who get married during the Golden Week and shop all over 500 yuan in our shopping mall will get a 20-inch free art photo provided by the Purple Dream Wedding Photography Shop in X County.

8. When you come shopping, I will give you a gift:

Customers and friends who shopped in 48 yuan on the second floor of this mall or 88 yuan on the first, third and fourth floors on June 7th 10 can get a bottle of detergent from the service desk with the receipt. (Receipts are not cumulative, and each receipt is limited to one item. )

Verb (abbreviation for verb) advertising:

Preface position preparation instructions

1, radio advertisement, flying word advertisement TV media broadcast time: September 27th to 65438+1October 6th.

2. Media broadcast time of advertising TV station of Meteorological Bureau: September 27th to June 6th 10.

3. The content of DM (5 50,000 copies) is frank 16 Open 8 pages 16.

4. Put up 10000 promotional stickers to celebrate the wonderful birthdays of all the halls in the store.

5, the museum inkjet information and activities outside the store,

6. Draw the performance background of 5m * 12m party.

7. The broadcast content of the whole building of the radio service desk is: promotional information.

8. The kanban of the whole building in the store is mainly used for moving kanban and hanging.

9. The main entrance of the shop on the whole floor

10, Kanban outside the door East Gate, Round Gate and South Gate Photo Kanban

1 1, hanging decorative storefront corridor painting.

Promotion planning scheme 6 I. Main activities:

Happy New Year-30 yuan is the flower of 90 yuan in winter, and the spring clothes are 20% off (2. 13-2. 15).

Content: Customers who buy 20xx winter clothes can use 30 yuan as 90 yuan /60 yuan /50 yuan directly at the checkout counter with the sales slip, and so on. There is no change, and there is no need to round.

2. 14-2. 15 department store VIP card 5 times points!

Second, the characteristic brand activities

Give it to her:

Brand Jewelry (Love Forever)

Chow Tai Fook (2. 13-2. 16)

No gold inlay, 15% discount on K gold/plain platinum, 2. 14 large-scale interactive activities at 2:30 pm, with rich prizes. We look forward to your visit.

(specific to the counter logo and merchandise)

Liufu Jewelry (2. 13-2. 14)

Mosaic class full 100, 22 yuan labor fee reduction by 50%, one-time consumption of over 38,000 yuan to send 1,000 gold medals.

Palace (2. 14-2. 16)

50 yuan per gram of gold!

Cosmetics (love at first sight)

;