What major should be selected for the ranking of dominant majors in chongqing university of education?

Advertising major in Wenchuang College has its own characteristics.

Chongqing university of education Institute of Cultural Communication is the vice-president unit of Chongqing Advertising Association and the secretary-general unit of academic committee.

Advertising major mainly cultivates the theoretical knowledge and practical skills of advertising media professional system under the new media environment, and has obvious expertise in market research, marketing communication, advertising planning and creativity, advertising design and production, advertising copywriting, advertising management and other aspects.

The main courses offered are: advertising principle and practice, public relations principle and practice, marketing practice, introduction to new media, integrated marketing communication, advertising planning, advertising creativity, brand planning, advertising copy, network editing, advertising investigation, advertising management, media management, advertising business negotiation, graphic creativity, layout design, online advertising, video advertising, advertising photography, advertising psychology and so on.

Graduates of this major can engage in advertising creative planning, copywriting, design and production, advertising management, brand promotion and other work in news media advertising department, advertising agency, cultural media company, market research and consulting enterprises and other enterprises and institutions.

Chongqing university of education Advertising Major was established in 2006. At present, it has Chongqing advertising teaching team, school-level excellent courses such as Advertising Planning, school-level scientific research and innovation team such as New Media Communication and Network Public Opinion Research, network public opinion research institute, and primary and secondary school characteristic culture research institute and other professional research institutions. Advertising major pays attention to teaching reform and innovation, and has successively completed several major educational reform projects in Chongqing, such as "Construction of Productive Training Base for Advertising Major and Research and Practice of Work-study Alternation Mechanism" and 10. In recent years, more than one provincial-level project 10 has been completed, and teaching and scientific research achievements have won many awards.

Focusing on the needs of the industry, chongqing university of education advertising major has established long-term and in-depth cooperative relations with more than 20 advertising media enterprises in Chongqing. There are advertising media training center, advertising photography training room, school culture brand studio, WE studio, mountain visual photography studio and so on. The practical teaching platform and school-enterprise cooperation system are mature, which realizes the zero-distance integration of students' skills training and post core competence requirements.

Characteristics of running a school:

The advertising teaching team explores the construction of productive training base for advertising major and the mechanism of work-study alternation, constructs a "project actual combat" talent training mode with good promotion effect, establishes and implements a practical teaching system for advertising major based on core professional competence, and explores new ways of school-enterprise cooperation and social service. The professional orientation is accurate, the students' practical ability is outstanding, the quality of personnel training is good, the students have been successful in various competitions many times, and the employers have responded well to the advertising majors, forming a virtuous circle and brand effect.