[Turn] How to classify keywords? What is a competitive word?

Brand words: keywords related to the company's brand, which are used to retain existing users or potential users with brand inclination; Product words: these keywords show that netizens have clear needs and are potential users worth fighting for, but the competition is fierce; Commonly used words: broad keywords searched by netizens, some of which are potential customers that can be won; Crowd words: they are not related to products, but they are the mainstream interest points of the target audience; Competing words: these words are easy to forget when establishing an account, and the ROI of competing words is even higher; More important than most product words in many cases; Competing words are the brand keywords of competitors. Considering the problem of industry order, some leading enterprises in the industry prohibit internal employees from competing for words, which is admirable; But for many startups, Jingzi is undoubtedly a big cake.