What are the three elements in packaging design?

The three important elements of packaging design are form, color and logo.

Form: Packaging form refers to the appearance and geometric shape of the packaged goods. Morphological design is the basis of the whole packaging design, which can express the characteristics of products through special structure and modeling and attract customers' attention. Different packaging forms are suitable for different types of products. Therefore, in packaging design, we must first understand the needs and requirements of products, and then choose the appropriate packaging form.

Color: Color is very important in packaging design. Color can express the characteristics of products and directly affect consumers' buying behavior. In packaging design, we need to consider how to shape the product image and positioning from the perspective of color. The collocation of colors should conform to the brand tonality and perfectly show the visual effect. For example, warm colors are suitable for dessert packaging. Facing the expectation before opening the package, color will have an impact and truly present the style of a commodity.

Logo: Logo refers to the pattern or text representing the brand, and it is also one of the indispensable elements in packaging design. Logo has a unique recognition function, which can silently convey the information of a brand to the audience. Through good brand logo design, we can create great perceptual and cognitive value for products. For example, Nike's "Swoosh" logo, a single logo is enough to identify its brand and show its cultural characteristics.

In a word, in packaging design, we should fully consider the comprehensive effects of different factors, and design a package design scheme that conforms to the characteristics of product form, color, logo and has core competitiveness according to the nature of products and certain marketing laws. This design can improve the added value, reputation and user base of products.

Zhonghui Design Original Packaging Design Works

The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.