Pay for a better life. JD.COM11.11Life service shows a new consumption trend.

Although there is still a little time before the climax of JD.COM11.11,people can already see that this year's JD.COM1.1. Affected by the epidemic in the first half of the year, people gradually adapted to the "home" life, and the demand for service-oriented consumption greatly exceeded the past.

Families have more peace of mind, and the order volume of domestic cleaning services has increased by 3.5 times year-on-year

165438+1October 1 -7, the order volume of domestic service in JD.COM increased by 3.5 times year-on-year, which has become the cognition of many new generation consumers. Consumers in Beijing, Shanghai and Guangzhou are obviously more likely to accept door-to-door service. After all, it is the three major cities that choose home cleaning, shoe washing and laundry. Especially in Beijing, with the period of JD.COM11.11,the electricity payment project in Beijing started. On 1-7, the number of consumers paying for living expenses such as electricity, water, gas and telephone charges in JD.COM increased by more than three times year-on-year.

Paying for daily living expenses by sitting on the sofa is still a "routine operation". Therefore, buying a house without leaving home has become a "new fashion" for people. 1-7, the online order volume of JD.COM real estate increased by 2 times year-on-year. Among them, consumers in Beijing, Foshan, Chengdu, Langfang and Chongqing bought the most houses through JD.COM.

How can a good house be without flowers? Consumers from Guangdong, Beijing, Shanghai, Sichuan and Shandong bought the most flowers in JD.COM. Gardening supplies, flowers and green plants, garden machinery, flowers and eternal flowers have become the most popular categories. JD.COM Flower Horticulture also cooperates with 200,000 flower shops to provide consumers with an average delivery time of 67 minutes, of which the shortest order only takes 15 minutes. In addition, on June 5438+0-7, 50,000 large green plants were leased or sold through JD.COM. Maybe a decorative green plant in your building was sent by the JD.COM brothers.

The turnover of high-star hotels increased by over 10 times year-on-year.

A notable trend in the second half of 2020 is that although people no longer reject staying at home, after staying at home for a long time, the travel demand will explode as expected. 165438+1October 1-7, Sanya Hotel occupied the first place in JD.COM for a whole week, and the temptation of sunshine, beaches and waves was irresistible. Sanya has undoubtedly become the most popular city for hotel reservations, followed by Macau, which just opened in September, and Chengdu, which is leisure and comfortable, is among the cities enjoying flowers. In fact, making your trip more comfortable is also one of the important consumption trends of JD.COM11.11. On June 7th 1, the turnover of high-star hotels in JD.COM Platform increased by over 10 times. Interestingly, after 1960, the number of orders for booking high-star hotels increased by 3.2 times year-on-year. The pursuit of comfort is no worse than that of young people. In addition, parent-child hotel orders increased by 1 1 times compared with the same period of last year. It seems that the parent-child relationship of many families has become better and better during the six months of staying at home. This can also be seen from Fantine, Haichang and Disney becoming the three most booked parks. Among them, the turnover of Fangte theme park increased by nearly 60 times year-on-year.

Taking photos while traveling has also become the fashion of consumers in Liaoning, Inner Mongolia, Hainan, Beijing, Hunan and other provinces and cities, while Earl Travel, Lady Jin, Tiramisu, Fashion Classic and Martha have become the most popular photo cooperation businesses in JD.COM.

Travel increased, motorcycle turnover increased by 2 times year-on-year

In addition to making themselves more comfortable, consumers nowadays are becoming more and more professional in the choice of travel tools. 165438+1October 1 -7, the turnover of platform motorcycles in JD.COM increased by more than 2 times year-on-year. Wuyang-Honda, Benagli, Yamaha and other fashion "Damo" became the best-selling brands, which also drove SHOEI, Alpinestars, LS2, DAINESE, AGV and other motorcycle equipment brands to achieve JD.COM 6500. As for the whole vehicle, on June 5438+0-7, the turnover of JD.COM platform also increased by four times compared with the same period of last year, and SAIC- Volkswagen, Dongfeng Nissan and Wuling became the most popular automobile brands. Building the Internet "the first platform of automobile and motorcycle life" has become the new goal of JD.COM Automobile.

The high growth of JD.COM's automobile products is inseparable from the full link coverage service capability of JD.COM's vehicle-to-vehicle life cycle. Different from most short-chain consumption, automobile consumption and use is a long-term process, and maintenance is almost accompanied by its whole life cycle. The Beijing-Tokyo Auto Fair is the "4S shop" in JD.COM, where consumers can see and feel it. During the period of JD.COM11.11this year, JD.COM not only launched the preferential activity of "buy one get one free" for minor maintenance of Beijing Automobile Association, but also provided seven days of unreasonable service, focusing on improving the service quality and comprehensively upgrading the stores of Beijing Automobile Association from three dimensions of professional experience, environmental experience and psychological experience to meet the needs of car owners. This also promoted the JD.COM Automobile Association to increase the order volume of maintenance packages by 1 18 times compared with the same period of last year during 1 -7. At the same time, the cloud distribution platform has cooperated with more than 300 suppliers to provide spare parts services for more than 20,000 auto repair shops nationwide, ensuring consumers to obtain genuine auto parts with economical prices and guaranteed quality.

Shopping will play with jade and shoot apple prices.

This year's JD.COM11.11is obviously different from the past, because consumers are no longer satisfied with simple purchase orders, but pay more attention to participation and even pursue the excitement of the game. Consumers in Guangdong, Beijing, Hebei and other provinces and cities are more willing to participate in the auction. 165438+1October 1 -7, the auction turnover in JD.COM increased by 160% year-on-year, the bankruptcy auction turnover increased by 13 times year-on-year, the unit price of postal money consignment customers increased by 200% year-on-year, and the auction turnover of treasures increased by 70% year-on-year.

Actually, the auction is nothing new, but the outbreak of online auction in JD.COM not only shows the new consumer demand, but also is closely related to JD.COM's online auction platform covering more scenes and more games. This year, JD.COM11.11,JD.COM not only launched five major games: one price, 0+ 1 yuan, dark shooting, special performance and time-limited leak detection, but also combined with Nanyang Stone Buddha Temple and Hetian jade distribution base, Xinjiang Urumqi Hetian jade producing area, Jiangxi Jingdezhen ceramic base, etc.

In addition to providing "direct supply of origin" lots in the joint industrial zone, JD.COM Auction has also reached cooperative relations with more than 2,000 courts and 35 customs offices directly under 42 customs offices. Through the open and transparent way of "webcasting+internet bidding", it has effectively helped government departments to promote the bankruptcy and reorganization of enterprises, bringing many auctions that consumers have never thought of. For example, 13 tons of jadeite raw materials at the price of apples sold for15,000 yuan, with an average of only one catty of 6 yuan. And 44 parallel imported cars were sold at a price of 6.5438+0.5998 million yuan, which was at least 6.065438+0 million yuan less than the new cars purchased in China. In short, everything from a sports car with a price of 4 million yuan to a bench in 12 yuan can be photographed in JD.COM1.11and auctioned in JD.COM.

Undoubtedly, this year's JD.COM11.11,consumers' demand for diversified aesthetics and personalized customization is prominent. Based on JD. COM's core advantages in technology, resources, channels and infrastructure, JD.COM Life Service has stimulated consumers' love for life through multi-faceted service-oriented goods. JD.COM11.11is still going on, and JD.COM Life Service will also focus on consumers' demands for quality services and help them realize a "better life" without distance or time difference.