Traditional Culture Encyclopedia - Photography major - How to be an excellent designer?
How to be an excellent designer?
The first is the training of observation method and modeling ability. At this stage, through a lot of sketching and color practice, we can master and improve the basic skills of painting and describe the works of masters at various stages, thus forming an understanding of aesthetic laws. The essence is that what you see and think can be accurately expressed with a brush, and your own expression style is formed because of your own preferences. European painting master Angel said that sketch accounts for three-quarters of art, and this stage will take 2-4 years to complete. At this time, he can no longer be called a designer, but an art lover. At this stage, only the basic skills are trained, and then he can choose his own development direction, such as pure art, painting, sculpture and photography; Or commercial art.
If you choose commercial art and want to be a designer, you have to carry out the second stage of training, that is, the training of three major components. They are: plane composition, color composition and three-dimensional composition. Solve the problems of composition layout, color matching and spatial layout through training. After a year or two of training. I have a certain understanding of the laws of the three parts, but it is only formulated at this time. The theory he studied has not been confirmed by more practice, nor can it be integrated. At this time, he can no longer be called a designer, but a practitioner.
After the training of the three major components, you are faced with choosing a major. Such as graphic design, interior design, fashion design, environmental design, product modeling design, metal process design and other majors. This stage is also the entry stage. Understand the design essentials of this industry through a lot of creative practice, master and understand the application rules of the three components through practice, identify excellent works and mediocre works with the help of tutors, broaden their horizons and improve their appreciation ability. After two or three years of professional training, we can call him a trainee designer. However, due to lack of social work experience in practice, he can only do some auxiliary design work. During this period, it will take him one to three years to enter the society from school, and he may complete some routine design tasks and produce some good works from his hands. At this time, we say that he is a working designer.
From an ordinary designer to a first-class designer is a long and painful process. At first, there were many mediocre works and few excellent works. They may have novel ideas, but their acting skills are not enough. They build their own knowledge base through repeated review and understanding of excellent works and accumulate experience through continuous practice. At this time, he should also form the habit of professionals, paying attention to all the things designed everywhere, including vulgar, medium, excellent, outstanding and colorful works; At this time, he will judge them with critical eyes and his standards, and they will grasp the development trend of the times, popular concepts and colors to ensure that his works do not lag behind the times. With the perfection of knowledge base and the accumulation of experience, the quality of his works will also improve. There are more and more excellent works, but few mediocre works. Only when his skill is cultivated to a certain extent can he really enter the design stage.
Design is a process of creation, and the previous training is skill training, which is a means to realize design. And design is to meet people's psychological and spiritual needs. Then there is the problem of conception, which reflects the designer's personal accomplishment. The ancients said that kung fu is outside poetry. At this time, it is necessary to evaluate a designer's extracurricular kung fu. The first is his cultural structure. The culture mentioned here is not academic qualifications, but the understanding and induction of styles, characteristics, habits and laws. Such as Confucianism, Taoism and Buddhism in the East, humanity, practicality and value in the West, and artistic works produced under different cultural backgrounds, including the expression of philosophy, psychology and humanity. Poetry, ci, songs, poems, dabbling in piano, chess, books, paintings, understanding the traditional culture of Qin brick and Hanwa, observing nature, etc. Enrich your knowledge base and accumulate a lot. Excellent designers have a unique knowledge system. His works have their own style. When designing, he will consider ideas and unique expressions. At this time, all the information in his knowledge base and anything around him may inspire his creative inspiration. Due to the promotion of the realm, it is difficult to have mediocre works, and he can be called an excellent designer.
But this is also a dangerous stage, because too much experience can only help him finish his work smoothly. Over time, when he became insensitive or even disgusted with new things, his design road came to an end. Because his style is formed, he doesn't want to try again, and the room for further improvement is bound to be small; In this era of information explosion, the novel and unique design concept two or three years ago is gradually becoming obsolete and mediocre. As an excellent designer, only by keeping a curious and simple heart can new ideas appear in his works. Only when he is full of love for life can he constantly stimulate his creative enthusiasm; This simple heart is very important for a designer. The longer this time is kept, the higher his achievements in design will be.
At present, it is difficult for China's social environment to produce real master designers. Because their relationship with customers is one-to-one, customers become the only criterion for evaluating the quality of design works. Due to the educational system and the quality of the whole people, there is a gap between customers' understanding of customers and designers in such a professional field, and many excellent design works have been recognized and popularized. As designers, they are constantly faced with the choice of "yielding" or "giving up". They can't get what they want from design, including honor and money. With the growth of age and the pressure of responsibility, they must do all this!
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