Traditional Culture Encyclopedia - Photography major - How to shoot the promo?

How to shoot the promo?

Pre project

It belongs to this link from the moment the customer confirms the artistic creativity to the moment the money is really invested in shooting. In a period of time, the production of the company's promotional film and the main production plan of the company's promotional film will gradually take shape, and the main production will be prepared in advance.

Combing creative copywriting

According to the requirements of customers and the content of feature films, we invite well-known screenwriters or directors of our company to conduct preliminary interviews, collect relevant material pictures together, make the first draft of creative copy and send it to customers for review. The customer reviews the company's promotional film production or the company's promotional film draft from the content, and clearly proposes amendments until the creative copy has a basis.

Mid-late shooting

1. Confirm each other to shoot the script, and the client signs to confirm the preparation of the script, and then actually shoot it.

2. The production team draws up the shooting schedule and scene preparation rules in advance and informs the customers.

3. Take photos and prepare famous actors, modeling design, game props and scenes in advance.

4. The customer appoints an operation expert to assist the shooting on the spot.

Post-service project

1. Collect pictures of all audio-visual video shooting materials into non-lines.

2. Compile all audio-visual materials in the middle and late period, including editing, particle special effects, external subtitles, 3D, etc.

3, equipped with sound background music, and output sample photos, ask customers to recognize sample photos, and clearly put forward amendments.

4. Modify according to the customer's suggestion, generate the whole product, and ask the customer to finally look at the big parts and confirm them, and pay the balance.

5. Export finished products, establish customer data files and other detailed follow-up services.

About what the content of the promotional film is made from, Ivy Bian Xiao will share it with you here. If you are interested in photography and editing, I hope this article can help you. If you want to know more about the skills and materials in the later stage of film and television, you can click on other articles on this site to learn.