1664 (elegant continuation-1664)

& lt body & gt On May 27th, 2022, the world-renowned French high-end beer brand 1664 announced that the famous actor Dilraba had been upgraded to the global brand spokesperson, and simultaneously released brand-new spokesperson videos and brand posters.

As a representative of French high-end beer brands, 1664 is inspired by its French genes, with a brand-new concept of "pondering new French style" and an exquisite and elegant attitude, injecting playful and interesting ideas into French life, and "pondering" depicts a picture of French life with great amorous feelings.

In the brand-new promotional film, Dilraba appeared in an elegant blue skirt, expressing the infinite possibilities of French life: starting a modern fashion tour in a French salon to show her exquisiteness and elegance; Stroll to the art museum and interpret the French aesthetic attitude with the brush in your hand; Later, I was placed on the French terrace, and under the unobstructed Paris skyline, I had a leisurely party with three or two friends and experienced the "twilight moment" of 1664.

Dilraba, global brand spokesperson of 1664, said, "It is a great honor to cooperate with 1664 further. The cooperation in the past year has been a very precious and pleasant journey for me. I look forward to the future new law tour to feel and share the elegance and interest of 1664 with more friends. "

Looking back on the tacit cooperation between the two sides in the past year, Dilraba appeared gracefully in many brand activities. At the beginning of 20021,we became attached to "1664 Paris Festival Town", then strolled to "L'ATELIER Paris Art Villa" to experience French life and witnessed the birth of French artists' joint products in "Romantic Winter Garden". Her elegant, playful, young, fashionable, self-confident and independent posture has injected new vitality into 1664, and with its high popularity and influence, it has greatly improved the brand's popularity and social discourse power.

When talking about this upgrade, Andrew Khan, vice president of Carlsberg's China market, said, "What we have always seen in Liba is the elegant, agile and independent attitude contained in the brand gene of 1664. In recent years, the beer market in China is increasingly showing a high-end, diversified and personalized consumption trend, and 1664 always keeps the same frequency resonance with consumers. As a well-known actor, Reba is deeply loved and supported by the younger generation in China, and has been recognized by many audiences at home and abroad with many excellent works. Her international influence is also one of the opportunities for us to choose her as the spokesperson of the brand's global belt. I look forward to colliding with Reba for more creative inspiration in the future. In the multi-dimensional exploration of fun, I will present the new fun style of 1664 to more consumer groups. "

About 1664 brand:

1664 is a world-renowned French high-end beer brand, which inherits the brewing technology for more than 350 years, and brings three products: 1664 white beer, 1664 peach red and 1664 passion fruit, showing the exquisiteness and elegance of French life with a double feast of taste and smell. 1664 in the perfect taste, it combines unexpected rich fruit fragrance. 1664 takes its unique taste as inspiration and # ponder new French style # as brand proposition, and advocates adding nifty and interesting little ideas into exquisite French life to add different novelty and fun to life.