Why did Geely grow up?

Geely's boss, Li Shufu, a "car maniac", started his career as a photographer. 120 yuan. From 65438 to 0963, Li Shufu was born in an ordinary rural family in luqiao district, Taizhou, Zhejiang. Li Shufu grew up in an era of surging economy in China, and "reading is useless" became the "* * * knowledge" of many people. After graduating from high school, Li Shufu dropped out of school and began to test the water in the business world, becoming a small entrepreneur in the big era.

1982, 19-year-old Li Shufu got 120 yuan from his father, bought a small camera and rode a broken bicycle to take pictures of people all over the street, which was a small business. Some people say that Li Shufu often brings a camera to attract customers in the park. Li Shufu's photography business is very good. After half a year, he earned 1000 yuan, and then he officially opened a photo studio.

In the early 1980s, there were few cars in Taizhou, and many young people wanted to take photos with them. Li Shufu, who had an insight into this kind of psychology, immediately had a car drawn and put it in his photo studio for people to take pictures. Therefore, his business is very prosperous.

In the process of developing photos, Li Shufu found that high-purity silver could be extracted from waste materials with special solutions, so he bought all the developing solutions from Taizhou, refined them into silver and sold them in Hangzhou. After more than a year, Li Shufu often shuttled through the gold and silver market in Hangzhou with his wallet on his back.

Li Shufu, who didn't want to make a fuss, once again discovered new business opportunities in the production of refrigerator spare parts in a year or two. Since then, he has turned to many business fields and started many gorgeous turning points in his life.

From 65438 to 0986, Li Shufu and his brother founded Zhejiang Taizhou Arctic Flower Refrigerator Factory with an annual turnover of 40-50 million yuan. Five years later, Li Shufu founded Zhejiang Taizhou Geely Decoration Material Factory, and the first Alcoa bending plate in China came out. The new "cornucopia" brings Li Shufu nearly 654.38 billion yuan in profits every year.

From then on, Li Shufu made the first luxury scooter in China. 1999, Geely produced and sold 430,000 motorcycles with an output value of1500 million yuan. As a result, Geely Group won the reputation of "scooter kingdom".

At this point, Li Shufu's career has been quite successful. But he felt uneasy about it. A bigger dream beckons him, and that is to make China people's own cars.

Li Shufu once said on different occasions: "I have always liked cars. Even when I was very young, there was a model car made of mud under the bed of our four brothers. Run around the ground with a rope when you are happy. " It seems that Li Shufu's car dream began at an early age.

In order to realize his dream of building a car, Li Shufu spent 60,000 yuan on a China car made in Shenzhen as early as 1989. After some "killing cattle", Li Shufu took a look and felt that there was nothing in the car except "four wheels, a steering wheel, an engine, a car shell and two sofas inside"

1994, Li Shufu even assembled the first Mercedes in his life-"Geely No.1". This time, Li Shufu also started from disassembling the car. He dismantled a new Mercedes-Benz that he just bought for seven or eight yuan, and a red-flag car for his subordinates.

Li Shufu, who dismantled the car, secretly brought back the engine, steering wheel, airbag and some electronic and electrical equipment collected from abroad for research.

Before, in order to collect the auto parts needed to build a car, Li Shufu suffered a supercilious look. At that time, automobile parts were controlled by the national automobile company.

On one occasion, Li Shufu wanted to go to Shanghai Volkswagen Zhonghui Parts Automobile Company to purchase parts. The other party asked Li Shufu, "What car do you want to produce with spare parts?" Li Shufu replied: "High-end car? ! "Hearing this, the other party thought that Li Shufu was ill and took the opportunity to walk away. Li Shufu has been sitting there waiting. After waiting for more than an hour, Li Shufu thought that the other party had gone to the bathroom. Finally, Li Shufu, who was fruitless, had to go back in despair.

After nearly half a year's repeated research and disassembly, Li Shufu felt that he had mastered the basic structure of the car, so he began to build his own "Geely" brand "Mercedes-Benz" car-the shape is like Mercedes-Benz, the chassis is red flag, and all the parts are assembled by himself. At that time, Li Shufu's sheet metal technology was good, and through his tapping, he made a car shell similar to Mercedes-Benz.

Finally, when Li Shufu knocked out the Geely Benz with a hammer, Li Shufu specially named it "Geely No.1".

Whenever Li Shufu drives his car in public, people don't understand. They say it looks like a Mercedes, but it doesn't look like a Mercedes. They don't understand. Li Shufu's "Geely No.1" also caused an uproar in Taizhou. A few days later, he received a notice from relevant parties: Li Shufu illegally built a car and stopped production.

The reason why Li Shufu and Geely Group, a private enterprise at that time, didn't have the qualification license to produce cars in China was because they suffered from "Waterloo" from the beginning.

Even if he is a "black household", Li Shufu made up his mind to build a car from the first attempt, regardless of anything.

1997, Li Shufu boldly declared that he would invest 500 million yuan to produce cars, but he was laughed at. Many people think that Li Shufu is "crazy", which is tantamount to "suicide". Without technology, talents and policies, he wants to build a car, only a few hundred million. Even with this 500 million yuan, the media generally believe that Li Shufu has only 654.38+0 billion yuan of start-up capital.

Li Shufu, who is called "crazy" and "crazy", knows that he can't do it. He went to Linhai, a county-level city under the jurisdiction of Taizhou, and built a manufacturing base of more than 800 mu. Nominally, he wants to produce motorcycles, but in the factory, he thinks about how to make cars all day. His answer to other people's questions was also regarded as madness: "Isn't a car a motorcycle with two wheels?"

1On August 8th, 998, Geely's "Hao Qing" rolled off the production line in the factory near Linhai, but the ribbon-cutting ceremony was quite deserted. It's almost 10, and no guests have come yet.

The reason is very simple: at that time, Li Shufu's car had not obtained the Property Certificate, strictly speaking, it was still illegally produced, and many people were afraid to come. "He hosted more than 65,438,000 guests and sent 700 invitations to government officials and distributors. As a result, only one vice governor of Zhejiang Province came and more than 90 tables of dishes were left out in the cold, "someone recalled.

At that time, many people were afraid to come, and more people simply didn't believe that Li Shufu's humble car could run. The boss of a large state-owned automobile group once said, "Don't drive a Geely if you are not afraid of hardship and death".

Just when Li Shufu felt desperate, Ye Rongbao, then vice governor of Zhejiang Province, appeared at the door of the workshop, which deeply moved Li Shufu.

Knowing that Li Shufu's car should have a factory ceremony, Ye Rongbao put down his work and drove more than 300 kilometers from Hangzhou to Linhai to attend Geely's "Hao Qing" off-line ceremony and expressed his support for Li Shufu's car. This was a great spiritual motivation for Li Shufu, who was under siege at that time.

Another example widely circulated in the automobile industry is 1999, when the State Council's vice premier in charge of industry, Zeng Pei Yan, visited Geely.

In order to obtain the right to produce cars, Li Shufu said to Zeng with passion: "Please allow private enterprises to make bold attempts and dream of building cars. We don't want a penny from the state, and we don't want to lend billions to banks for investment. Private enterprises bear all costs and do not want the state to bear risks. Please give us a chance to fail! " Li Shufu at this time is full of tragic loneliness.

Zeng Pei Yan listened quietly and finally said, "I don't object to your building a car." It is this sentence that made Li Shufu see new hope, strengthened his will to build a car, and determined to "let private enterprises build cars to the end."

Hard work pays off. On June 28th, 2003, after 18 months of design, development and production, the first domestic sports car Geely Beauty Leopard rolled off the assembly line in Taizhou, breaking the history of no domestic sports car. The Ningbo base also produced a car called "Eurio", which is said to have been photographed by Li Shufu himself, meaning "better than Li Xia and Sail".

Li Shufu can build a car without the help of many generals. Geely has its own technology. To a great extent, Li Shufu has mastered the most "expensive" resource in 2 1 century-talents. In Geely, Li Shufu has a pivotal reputation.

For the frugality in life, Li Shufu explained that Geely has always advocated building "cars that ordinary people can afford" and opposed the profiteering of cars. Then, save money in life. If these costs are not transferred to the cost of cars, the price of cars will come down.

Of course, Li Shufu should not only "build a good car that ordinary people can afford", but also "build a good car that is safe, environmentally friendly and energy-saving, and let China cars travel all over the world".

Extended data

1986, Mr. Li Shufu started from manufacturing refrigerators and refrigerator parts, 1993 entered motorcycle manufacturing, and 1997 entered automobile manufacturing. For more than 20 years, Mr. Li Shufu has devoted all his sincere love to the development of China automobile industry. Geely Holding Group, which he founded, is the fastest growing private automobile enterprise in China.

Under the leadership of Mr. Li Shufu, Geely Group has adhered to the road of independent innovation for many years, taking the lead in making major breakthroughs in core technologies such as engines and gearboxes in China automobile industry. 20 10 On March 28th, Geely Holding Group signed an equity acquisition agreement with Ford Motor Company to acquire 0/00% equity of Volvo Car Company. The merger was completed on August 2, 20 10.

Reference: People's Daily Online-"Car Madman" Li Shufu 120 yuan started photography.

Million car purchase subsidy