Traditional Culture Encyclopedia - Photography major - How to make the text content of the company's publicity poster-how to make the text tutorial of the publicity poster with -WPS text
How to make the text content of the company's publicity poster-how to make the text tutorial of the publicity poster with -WPS text
How to write the poster content 1: What is the poster content? People (such as photos of some stars), punishment titles, slogans, details (place, time, etc.). ),
Generally, it is the kind with great overall visual impact.
Question 2: how to write event posters is mainly the theme of the event, such as writing xx activities with artistic figures, or the theme name of the event, such as xx activities;
Then decorate, you can refer to picture books, storage boards, newspaper books or some pictures on the Internet, draw them and decorate them to make them brighter.
There is a slogan in the middle, something simple will do.
Finally, explain the time and place of the activity, and welcome everyone to attend.
Question 3: How to write a poster? First, know the poster.
Poster design is one of the manifestations of visual communication.
The composition of the layout will attract people's attention at the first time.
Attract, and get instant * * *, which requires designers.
Need to complete the elements such as pictures, words, colors and space.
The combination of beauty shows the publicity to people in an appropriate form.
Send information. Like advertising,
It has the characteristics of introducing an object or event to the public.
So it's another kind of advertisement. Posters are extremely common.
In the form of a poster, its language requires simplicity and formality.
The style should be novel and beautiful. It has the characteristics of advertising and commercialization. Poster is a very common form of poster, and there are many.
Used in movies, plays, competitions, cultural performances and other activities.
Posters usually need to clearly describe the nature of the activity, the activity
Organizer, time, place, etc. Poster language
It is required to be concise and to the point, and the form should be novel and beautiful. design tactics
Composition skills, in addition to color contrast skills.
In addition to learning from others, we need to consider several aspects of comparison.
Department. Such as the thickness contrast of composition skills, composition skills
Comparison of distance, composition skill density and composition skill
Clever dynamic and static contrast, composition skills of Chinese and western contrast. build
Comparison of ancient and modern painting techniques.
(1) Thickness contrast of composition skills: the so-called thickness pair
Proportion refers to the color used in the composition process.
And patterns made of colors.
In calligraphy and painting, we know that there are meticulous brushwork and freehand brushwork.
Say, or meticulous brushwork and freehand brushwork appear on the same screen (
Like the cabbage of Qi Baishi, a master of Chinese painting, and the fruit of Chinese painting.
), this style is some packaging in packaging composition.
Common expressions. For this thickness contrast
Some are the contrast between the main pattern and the foil pattern; Some are
Contrast between the central pattern and the background pattern; Have a plenty of companies.
Rough as the wind sweeps away the residual clouds, while the other side is delicate and delicate.
Hairspring; Some use the calligraphy of weeds instead of patterns, which is
Some wine and food packages can be seen anytime and anywhere.
Here you are. For example, Miss brand dumplings and Rejoice brand shampoo.
(2) Comparison of composition skills, in traditional Chinese painting and landscape painting.
In the composition of the study into a close-up perspective, and in the packaging diagram
Ann's design, using the same principle, should also be respectively.
The composition level of several pictures from far and near. The so-called near, just
It is the most striking part of a painting, also called
The first visual impact, this is also the most eye-catching bag.
The most important content to be expressed in the design, such as Shuanghui.
The earliest use of instant noodle packaging, the first to enter the hearts of the people.
The line of sight is the deep red in Shuanghui trademark and blank background.
The white variety shows a huge Shuanghui on the background of colored squares.
The word "close shot" is the smaller one in turn.
Several main characters in the running script of Beef Noodles (it should be said that it is the second sight
, also known as the shot), once again expressed the contents of the package.
Product photos (also known as the third line of sight, bounded by the middle scene) and then
Next is the auxiliary corporate mascot advertising language.
, performance description, corporate logo, etc. , this obvious layer.
The second sense, also known as the three-step rule of vision, takes care of people.
Look at a still life painting from top to bottom and from right.
At the same time, the most important expressions are highlighted in turn.
Theme section. As a designer, at the beginning of creating a painting,
Before making it, we should understand the theme of the appeal and create one.
The atmosphere of the stars holding the moon and standing out from the crowd. So I can
The design picture is like a powerful magnetic force to hold it down tightly.
People's eyes are on the side.
(3) Comparison of composition skills: Speaking of composition skills.
Clever density contrast contrasts with the simplicity of color application.
It is very similar, and it is also very similar to the flying white in Chinese painting, that is, the picture.
In this case, there must be a diffusion foil in the concentrated place, and there is no
Whether it should be centralized or decentralized. Reflect a kind of density coordination,
Clear rhythm, tension and relaxation, showing ethereal. meanwhile
Without losing the theme. I have seen many packaging patterns.
In design, the whole picture is dense and colorful.
From the background pattern to the theme pattern, it is full of heavy colors.
Performance, people feel overwhelmed, like this.
Not only can it not beautify products and promote sales,
Instead, it won't make people bored and lose their appetite. this is
Did not grasp the density contrast.
(4) Dynamic and static contrast in composition skills: in a picture.
In cases, we often find this phenomenon, that is,
The background or peripheral expression of the packaging theme title.
The explosion mode seems random, but in fact.
It's just a few crazy thick lines or ribbons drawn on purpose.
English or shape patterns, etc. , none ... >>
Question 4: How to write the advertising copy of the leaflet? But I found that their designs were messy, whether it was typesetting or advertising copy. No wonder Luo Yonghao, an online celebrity, said that designers are hard to recruit, and they can't find good designers even if they spend 200,000 yuan a year. Later, he had to start designing by himself. First: the title can't frame the target group. Many leaflets were distributed in the street. In the vast sea of people, how can others think it is aimed at him at first sight? For example, if your family treats freckles, the title should be "Please pay attention to those who are troubled by freckles" or "To those who have spent a lot of money to treat freckles but have not been cured" and "Are you still feeling inferior for freckles on your face?" , followed by the subtitle, then the product appeal, customer witness, trading proposition, and finally the zero-risk commitment. Second: Many leaflets are too official and look boring. For example, the copywriting of two coffee shops reads as follows: Coffee shop 1: This coffee shop is a well-known brand with nationwide chain operation, and its business scope includes coffee, tea, simple meals, exquisite Chinese food, dim sum, chess and card entertainment, among which western food includes steak, while Chinese food is mainly Cantonese food and Huaiyang, advocating nature and pursuing health. The coffee shop has an elegant environment, which just reveals tranquility and exquisiteness. It has 150 seats, including 9 business rooms and chess room. After more than three years of operation, we adhere to the purpose of customer first and humanized service, and have won a stable market and customer reputation. Coffee shop 2: Travelers always have fragile souls. He is looking for a piano. /I saw him walk into the coffee shop and wanted to give him E major. He only ordered a Cabella for his etudes, but love is a symphony. At this moment, people are playing etudes in E major between us with the rhythm of etudes, which has become a farewell song. This is before 1849. He is Chopin. If we are both travelers and meet at the left bank cafe, obviously, we arrive at the second cafe. Because people who love coffee actually drink not coffee, but mood. The second coffee shop perfectly conveys an emotion and culture with lyrical words, which will drive many customers crazy. Third: There is no map on the leaflet design. I received such a leaflet the day before yesterday, selling tablets and mobile phones, and made several sets at attractive prices. Because there is no map, I just wrote an address. You know these streets are like a maze. How can I find them? So I called to ask, but the line was busy. After that, I forgot about it. You know, people will have an impulsive period when they buy a product. If you don't get a response at that time, there may be no desire to buy after this heat. The above points are common mistakes in flyer design. I learned a wonderful design method of flyer copywriting from a Japanese marketing expert (Japan began to realize the importance of copywriting as early as 1992). This method caused a sensation in Japan! Let the sales of those businesses increase by at least 5 times!
Question 5: How to write the poster design copy 1? Posters are usually written on a large piece of paper. First of all, titles such as "poster" or "good news" are written at the top of the paper in big letters. The text generally describes the specific content, time, place, method and matters needing attention of the activity, and finally the name and date of the organizer.
2. Posters are eye-catching, quick and easy to make. The content should be true and accurate, and the language touch should be vivid and inspiring in order to attract the masses. In order to facilitate reading, the length should be as short as possible. Some posters can be matched with appropriate patterns or pictures according to the content to enhance their appeal.
43. Advertisements, notices and posters have a distinct purpose, pay attention to the publicity effect, and strive to be accurate and concise. Generally speaking, advertisements are mostly used in commercial occasions, notices are used in solemn occasions, and posters are used in warm occasions. Advertisements and posters can be combined with words and pictures to enhance the publicity effect, and notices generally do not need decoration.
Question 6: Do you remember the format and elements of writing a poster? How to write (⊙o⊙)? Poster is a poster application used when reporting or introducing news about movies, operas, acrobatics, sports and academic reports to the public. Posters are usually posted in places related to the performance, or in more eye-catching places, to inform the activities. Some posters can also be broadcast on radio and TV stations. The characteristics of posters generally have the following characteristics. (A) advertising posters want the participation of all sectors of society, which is a kind of advertising. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful. (2) Commercial posters are pre-advertising and publicity for an activity, with the purpose of getting people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial. Classification of posters Generally speaking, posters can be divided into the following categories in terms of content. (1) Movie Poster This is a kind of poster that the cinema announces the name, time, place and content of the movie. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand publicity. (2) Posters for literary evenings, acrobatics and sports competitions. These posters are similar to movie posters, and their content is a kind of performance that the audience can enjoy personally. Generally, these posters are very participatory. Posters are usually designed to be novel and attractive. (3) Academic Report This is a poster of some academic activities. Generally posted in schools or related units. Academic posters are highly targeted. The writing format and content of posters are generally composed of three parts: title, text and signature. (1) There are many ways to write the title of the title poster, which can generally take the following forms: First, it consists of the name of the language. That is, write the word "poster" in the middle of the first line. Second, the topic is directly borne by the content of the activity. Such as "dance news", "shadow news" and "ball news" Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple". (2) The main body of the poster requires the following contents to be clearly written: 1. The purpose and significance of the activity. Second, the main project, time and place of the activity. Third, the specific ways of participation and some necessary precautions. (three) the name of the organizer and the date of publication of the poster on the signature requesting department. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted. IV. Precautions for Poster Writing Posters must clearly and truly indicate the location, time and main contents of the event. You can use some encouraging words in the article, but you can't exaggerate the facts. Poster text should be concise, short and pithy. The layout of the poster can be artistically treated to attract the audience. Fan Wen's "One Yuan Deposit" scoops a handful of water with your hand, and the water will flow away from your fingers. I really want to save some money, but in this difficult day, I never dreamed of it. Ladies and gentlemen, if you have this idea, please take your passbook, which is like a bucket. With it, the change that flows through your fingers will be saved bit by bit, and you will have a considerable sum of money before you know it. We can deposit a dollar in the Bank of Chiyoda. With the Chiyoda passbook, your chest will be full of hope and your heart will soar in the sky. Comments: After World War II, Japan's economy was very depressed, and chaebol and consortia were forced to disintegrate or change their names. The prestigious Mitsubishi Bank was also renamed Bank of Chiyoda. The strangeness of the name has brought about the cold and cheerless business. Kim in the sales department was depressed all day, thinking hard, and finally came up with the strategy of "saving one dollar a day". However, one dollar is too little, and the customer has no deposit at home. In this case, the Bank of Chiyoda issued this poster. The poster of "one yuan deposit" can still be handed down after 50 years of dust, and it is praised by people. Its uniqueness is obvious to all. This poster is advertising and business. In order to develop and survive, banks must have the active participation of all sectors of society, and people's participation is not necessary. & gt
Question 7: How to write a poster? First, determine the content. Take an activity poster as an example, including the theme, time, place, organizer, activity process, participants, matters needing attention and other items. (Some items can be omitted).
Then Fufa arranges these contents on a piece of paper (that is, typesetting), which can also be accompanied by pictures.
Then there is production (hand-drawing, ps design, printing or printing, whatever).
Of course, it was released in the end.
Question 8: Help me think about how to write a slogan on the poster ... Teaching Skills Competition? Hehe, the slogans I used to make were generally short and pithy, just like the competition results and style we used to talk about. In fact, there is no slogan. I wish you success!
Question 9: Promote the text content of posters. We are going to put up a poster for a school to promote it. About how to fill in the white background, attach Baidu Post Bar logo. Coupled with the back of One Piece and/or the cool scenes of childhood, or the blue silhouette on the balcony in those years, it can reflect the unity of youth and dreams. Center horizontally and stick to the bottom line. Copywriting using ordinary objects. I like basketball, movies and chasing beautiful girls. /Love where dad goes, love you from the stars, and love gossip campus romance! Do not stick to one pattern, dream of youth! Here we are! Baidu Post Bar xx Senior High School, address
Question 10: What do posters usually contain? People (such as photos of some stars), punishment titles, slogans, details (place, time, etc.). ),
Generally, it is the kind with great overall visual impact.
How to make posters with WPS text and graphic course is a good advertising means. Professionals who know how to design usually use PS or professional software to design, but how can office workers who don't know how to design a poster with pictures and texts? Beginners can't, for fear of getting into trouble online, the tutorial is too messy. What if there is no unified answer? Where is a better way? Making method of WPS character poster.
WPS text poster tutorial
Step 1: Design the inner frame of the poster. Let's draw the inner frame of a poster first to make it look lively. Considering the text changes in the text, it is drawn into three paragraphs. What is needed here is to insert an autoshape under the software. Select Line-Curve, make a wireframe according to the outline, and adjust the line shape and color.
WPS Text Making Poster Step 2: Insert Text Box
A good poster can't be without dynamic fonts. I use a very common POP poster here.
traditional Chinese characters
You can choose your favorite font according to your needs. After downloading and installing, you can change it at the location where you change the font, so I won't go into details here.
WPS online material library
Insert text box, enter theme text, adjust position, font size, color, etc. And take aesthetics as the standard. Then choose "line"-"curve", manually circle the word "sun protection", and flexibly use the attribute of "object format" to create many beautiful effects.
WPS Text Making Poster Step 3: Typesetting Design
This is the time when WPS online materials shine, and the cool graphics are hidden here. As long as you open the online material library, there are complete sets of icons, graphics and symbols for you to choose from to meet your cool requirements. You can insert the document directly by clicking the selected graphic once. exist
search box
Enter "bird" and so many icons appear at once. Choose one to try. Very good!
Finally, we can choose the appropriate icon in the online materials by adding other text information, such as product function and price information. In this example, I added on to the entry.
emphasize
Through the appropriate transformation of font size and color, better effects can be displayed. Adjust the size and position, set the order of layers, and a beautiful poster will be released!
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