Traditional Culture Encyclopedia - Photography major - What does short video photography mean?

What does short video photography mean?

Product short video photography is a creative image production method aiming at promoting companies, brands or products. It takes shooting images as the main means, and makes short films with characteristics and contents through editing, soundtrack and copywriting, and promotes them on social platforms. Short product videos can quickly convey product information, enhance brand reputation and bring more potential customers.

Traditional product promotion mostly adopts a single form such as words and pictures, which has limited limitations and effects. Short video photography of products can vividly show the characteristics and advantages of products through visual and auditory ways, so that the audience can understand the characteristics of products more deeply. In addition, the length of short films is more in line with the consumption habits of today's fast-paced society, which can attract more potential customers and improve the marketing effect of products.

Product short video photography needs to pay a certain cost, including planning, shooting, post-production, etc., and needs professional shooting team, equipment and technical support. Therefore, it is very important to find a reliable professional photography team. According to the product characteristics and huge budget, enterprises can choose the appropriate photography team, make full communication and planning, and make a vivid, creative and high-quality product short video.