What is the new media major?

First of all, professional introduction

The major of network and new media belongs to the category of literature and journalism and communication, and the undergraduate course of literature is 4 years.

It is a major in journalism, communication, advertising, radio and television, editing and publishing.

As a journalism major, there are also journalism and other professional courses, such as news interview and writing, communication, public relations, media economics, print media design, media professional ethics and regulations.

Of course, since it is called network and new media, there must be courses in new media: network communication, network editing and web design, database technology, introduction to mobile media, audio and video media editing, animation design and editing, new media marketing communication, and new media data analysis.

Finally, we should know that the specialized courses in different schools are slightly different.

This major is a combination of arts and sciences, which means that no matter you are a liberal arts student or a science student, you can apply for this major.

There are more girls than boys, accounting for 65% of girls and 35% of boys in this major.

Second, the employment direction.

National key news websites, newspapers at all levels, radio stations, TV stations, media groups and other state-owned news units, online media, information management and publicity departments of enterprises and institutions at all levels, cultural communication companies, advertising companies, new media departments of enterprises, etc.

Internet, news organizations and other enterprise networks and new media jobs, or all kinds of new media-related jobs in enterprises.

New media editing, new media operation, or planning, marketing, copywriting and other related occupations in the direction of new media.

Many people have a misunderstanding, that is, equating the internet and new media with self-media, that is, writing an official WeChat account or taking short videos, but it is not.

The possible employment directions of graduates majoring in network and new media are:

Technical category: including copywriting (yes, copywriting is also a technology), designers, programmers, etc.

Operation: including WeChat official account operation, Weibo operation and website operation.

Media category: including network promotion, shop promotion, online advertising, etc.

Management category: including new media director, new media manager and network marketing director. Planning category: including Internet product planning, activity planning, activity planning, etc.

Third, apply for consultation.

1, this major actually combines traditional news communication with new media. It can be said that it has changed a place.

2, what I learned is too miscellaneous, but not refined. You don't have to delve into it as deeply as a journalism student, and everything is shallow. You will find that you are busy and have a lot of classes after a semester, but you will find that you have learned nothing.

3. Some schools don't accept arts and sciences, which should be noted, especially the students who study science.

This major also has courses such as web design and photography.

There are many universities in this major, and there are more than 200 at present. The strongest are China Renmin University, China Communication University, Fudan University, Huazhong University of Science and Technology, Tsinghua University, Shanghai Jiaotong University, Wuhan University, Jinan University, Peking University and East China Normal University.

6. The development prospect of new media industry in China is very great, so the demand for new media talents is also very great.

7. Finally, there are many colleges and universities, more students and great competition.