How does Xiaohongshu build a group chat?

Small red book group chat method is as follows:

Operating environment: iPhone 12, IOS 15.5, Little Red Book 7.46.

1. Open the home page of Little Red Book and click the message.

2. On the message page, click Start Chat.

3. In the pop-up options, click Create Group Chat.

4. Finally, fill in the group name on the page, and then click Create Now.

Little Red Book brand influence:

Little Red Book has become a link between China consumers and excellent brands. Through the little red book, China consumers learned about good foreign brands. For example, Tatcha enjoys a good reputation in the United States, but it is unknown in China. After sharing the consumption experience in the community, users are gradually concerned and favored by domestic consumers. Xiaohongshu became Tatcha's only partner in China.

Xiaohongshu is also committed to promoting China brand to the world. Xiaohongshu has gathered a group of excellent domestic brands. With the word-of-mouth model of Xiaohongshu community, these brands don't have to invest a lot of resources in advertising marketing, but can focus on design and quality.