Hunan Home Photography Planning Scheme Consultation

For example, please modify it according to your own specific situation:

I. Background analysis

1, Cangwu and Wuzhou are too close, but administratively they are artificially divided into two areas. But judging from the whole business circle in Wuzhou, it should be in a business circle, so the furniture store in Wuzhou has a great influence on the purchase behavior of Cangwu consumers. Coupled with the impact of dazzling array of goods on Wuzhou furniture market, Cangwu Quanyou is facing a more severe test than other markets. Other furniture stores in Wuzhou pay more attention to price wars, but the customers attracted by low prices are often extremely low in value and are easily taken away by competitors in the same way. Therefore, this first anniversary celebration should avoid becoming a low-priced promotion.

2. The first anniversary celebration of Quanyou Cangwu Store can be used as a large-scale public relations activity to show the image of Quanyou to Cangwu consumers, enhance brand reputation and further seize market share.

Second, the purpose of the activity

1) Celebrate the first anniversary of quanu's opening.

2) Take this activity as an opportunity to integrate home resources, build a home alliance, and improve the market anti-risk ability of Quanyou Cangwu Store.

(3) Further penetrate the all-friend culture into Cangwu market and cultivate a group of loyal customers.

4) To enhance the reputation of Quanyou in Cangwu market, we should not only retain Cangwu consumers, but also attract Wuzhou consumers and expand market share.

Three. Activity analysis

The management of furniture stores pursues the gathering of popularity and the intimacy of consumers to furniture stores. Therefore, this activity should focus on "consumers", make a fuss about "consumers", communicate with consumers as effectively as possible, let consumers actively participate in the activity through various channels, increase the affinity of Quanyou, deepen consumers' understanding of Quanyou brand, and finally increase the sales of the store.

Taking "winning the grand prize in buying furniture" as the main line of this activity, supplemented by activities such as "wedding photography enters all friends", "good furniture with home appliances" and "birthday together", we will unite various businesses to further tap potential customers and expand market influence.

In order to make the activity form a greater momentum, the activity should adopt various means of communication (dm newspaper, TV, pop, etc. ) to integrate communication.

Fourth, the theme of the event

The first anniversary of friends, grateful action.

Verb (abbreviation of verb) activity content

1) Publicity and promotion

1. Time: June 26th, 2009 to August 6th, 2009/kloc-0.

2. Strategy: attract consumers' attention and communicate with them through various publicity activities.

3. Publicity method: dm

Newspapers: campaign advertisements

Television: campaign ads.

Store pop music

4. Specific content

1) dm newspaper

A, "winning the jackpot in buying furniture"

B, "One anniversary for all friends, one Amanome", all consumers whose birthdays are on August 16 can get a free gift with their ID cards. All children born on August 16, 2008 will be given a generous gift by quanu, and the children will be awarded the title of "honorary customer" for life.

C wedding photography into all friends: through wedding photography to enhance the visibility of the store, the target customers are mostly newlyweds.

D Good furniture and appliances: Cross-industry cooperation will gather more people.

2) TV advertising

3) Pop music in the store

June 16 celebration (art performance by lottery)

Through the continuous publicity in the early stage and the warm atmosphere created on the day of the celebration, potential customers will be highly concerned about quanu, and then the potential customers who are concerned about this event will be successfully transformed into loyal customers of quanu.

Strategy: The highlight of the anniversary is actually a lottery. Tell consumers through the fairness and authenticity of the lottery that Quanyou will not deceive consumers and is your trustworthy enterprise.

Activity content: Alliance merchants hold appropriate scale promotion activities in front of the store on the anniversary day.

Site layout

A. Hang the 10 street banner in the radiating business circle of the store.

B. Activity site: the theme of the site is huge, such as balloon lift-off, hanging range, publicity display board, wall hanging range, pop, etc. (abbreviated text).