Illustration with simple white background —— How to draw a small illustration of reading notes? Seek a map

Is it better to show details on a white background or to show pictures on a scene in JD.COM? 1. White background: suitable for displaying suits, accessories and patterns. White background picture: the background color is pure, suitable for displaying goods with dark appearance. When the product is a suit, the small accessories in the suit will be disassembled and displayed one by one, which will play a positive role in improving the order conversion. The display color is not as good as the white background picture. Advantages of the white background map: clearly and intuitively displaying the product collection and packaging content can attract buyers' attention more than simply showing the scene. For example, the first picture of toy products and the following white background picture show toy shapes from multiple angles, which has played a positive role in attracting buyers to place orders.

Second, the scene map: suitable for displaying functional goods, aesthetic creation and jewelry goods: For goods that emphasize functional attributes, the scene map has more advantages than the white background map. The scene map makes the buyers of such functional goods feel connected through aesthetic feeling and functions derived from the scene. Summary: For goods with functional attributes and aesthetic feeling, the conversion rate of scene diagram is often better than that of white background diagram, and buyers can get a sense of substitution through the main diagram, which plays a positive role in increasing purchase and order conversion. For example, the following is a magnifying glass, and the display function of the scene map on the right is more vivid and specific than the white background map on the left, which can convey the selling point better.

3. Shooting direction: For jewelry and food, looking up is better than looking down. Reason: Head-up view is suitable for display modeling, while overhead view is suitable for display panorama. Generally, the conversion rate of changing food by head-up shooting is higher than that by looking down. Summary: For fashion products, carefully observe their modeling characteristics under the light before shooting. Although the surface modeling of gold and silver jewelry is solid and round, it will always shine and move when illuminated in a specific direction; The conversion rate of food main map is generally higher than that of top map.

Fourth, the role of models: clothing categories with models are conducive to the transformation of fashion categories, clothing and underwear categories, and using scenes with models without splicing the main picture has a positive effect on the transformation. Summary: For the main picture of clothing, it is suggested to put the big picture of the model in the first picture, and then put the splicing picture and the detailed picture in the auxiliary picture behind, so that the conversion rate is relatively high.

The article is shared by the assistant seller of Xiaoyu e-commerce. You can go to official website to search for it yourself.

Tips for card typesetting interface correctly understand card design, what is a card, summarize the advantages of cards, and explain the correct design knowledge of cards through two design cases. I hope I can help you.

Both WEB and APP card design are widely used, and many UI designers prefer this performance. Card design will give people a kind of visual enjoyment and give the interface a sense of hierarchy. However, there are often some skills to be understood in card design. Card design should not be based on card design, but should be better applied to interface scenes. I hope some knowledge points can help you in this sharing. In the next series of articles, Shun Shu will analyze the design methods of the trend in the interface, hoping to help some design partners.

Introduction before the tutorial

Card design is popular in recent years, and the same design expression is also a trend. It is still popular to apply it to the APPPC interface. Anyone who is engaged in UI design will know that card design has the function of integrating and modularizing the content, presenting it from the visual and personalized experience, which is a common performance of designers in design and also has a unique innovative concept.

In some projects, some customers will say that the designed APP interface is a bit too white and has no sense of hierarchy. At this time, you have to tell customers that a popular expression technique-card design is used in APP design, which can solve the personalized, changeable and hierarchical design problems in the picture. What is the card design?

The ubiquitous card design has individual aesthetic feeling and good usability. It is modularized by text titles, subheadings, graphics or pictures, and integrates the content in the form of blocks, making the content more regular and visually more personalized, and it is also a quick entrance for content information. More intuitive content information expression and fast jump operation. It has become a popular trend in today's design, and cards also occupy certain advantages in design, making the whole more layered and more convenient to use, and have good advantages in vision, experience and interaction.

This paper specially designed two cases, through which some explanations were made. Please see the picture below:

Whether it is a big platform or a small platform, products will adopt this trend of card-like design, which also makes card-like design a universal advantage now, but card-like design does have good results.

Has a certain sense of hierarchy, can play a different design in the page layout, personalized changes, strong sense of page hierarchy, can better reflect the extracted content.

By integrating pictures, icons, LOGO and titles, card design is presented in the interface in the form of blocks, which is more regular in typesetting. Although too much content will lead to messy pages, a module will be more regular after containing content, which also brings better vision to page design.

Card type will increase the visual experience for the whole page, especially the large card type has more visual impact, and the background sets off the foreground card design. I also feel comfortable using a card. Card design should be based on the overall layout, product requirements and functions. To achieve the best user experience and visual experience.

Don't design cards for the sake of card design.

Card design is relatively high in ease of use and flexibility, and it is also widely used in responsive design. It can be better arranged in an orderly way.

Simple design will have more quality and do not need too much decoration. Even if it is a white color block, the icons are colorful and the subtitles have changed, it will feel tall. Even a color block card does not need too many titles, icons and buttons to support the card in the design content.

In the card design, there will be some dynamic interactions, such as the enlargement, reduction, left sliding and right sliding of the whole card, which can make the whole module slide and zoom. The overall effect increases the good visual interaction experience.

Generally speaking, what is the significance and expression of the existence of cards in interface design? Here are some common and correct design expressions. I hope that friends can have some inspiration and reference while designing, and add some expression techniques to their own designs. Suitability is the most important thing Card design should be displayed according to the overall style and layout. In the further comparison and layout, the final display mode is the best, and several common representative examples are summarized and analyzed. If there is any incompleteness, please discuss and add. Here are some examples:

The color block is the main body, which is composed of popular gradient colors, and the four sides are rounded corners, and the shadows under the same color block set off the theme. This is a common application method in card design, and the length and height of the card are also set according to the structure, content and function in the design. Square and rectangle are both expressions. The title text, icons and graphics on the color block are the layout form of the whole card, which is nothing more than the left-right layout and the up-and-down layout.

Application scenario: card package, weather, category, entrance, discount card.

This table * * * is similar to the card design that appears in the C position of the head, with the title, subtitle and graphic layout on it. It is not difficult to find that if the picture is colored, then the bottom is white, so the appearance of the white background block is relatively simple to highlight the card. If the background is colored and the card is colored, the card will not be so prominent. Figure 2 is often used in membership card design, which is also relatively simple. The other two * * * have the same background color. Generally, the background color at the bottom is the main color of the whole interface. The background is colored and a white card is used on it. The title, text and picture above the card are presented. It's just a different way of typesetting. In many APP designs, there are many such expressions. Through the main color, the upper status bar and navigation bar can be visually integrated, the bottom background color continues, and the white card is highlighted above, which is more visual and layered. White cards don't need too much decoration, and they can better reflect the words and pictures on them.

Application scenario: membership card, slide card, graphic title, entrance.

This form is particularly important in the selection of picture materials. Pictures with good visual effects can be cut, processed, synthesized, photographed and illustrated. If the picture quality is good, it can drive the whole design, and users can understand it more clearly through effective picture communication and text communication. This kind of modeling generally appears in the form of entry or list, which can also reflect integration and visualization.

Application scenario: slide card, graphic title, entrance, list.

Large-scale cards, usually in the form of photographic pictures and illustrations, are more impactful and can show a trend. The experience is also very good. The combination of enlarging the field of vision, displaying the content and pictures makes visitors more willing to look at it for a while. The expression of the picture is consistent with the text content, reaching the degree of graphic integration. Generally, the choice of pictures is quite strict. Without quality, the effect of graphics will be reduced.

Application scenarios: list, description, entrance, weather.

List card design, usually a white card, is embodied in the form of title, avatar, button and graphic illustration. Mostly used for the lower content of the first-level page and the list page or favorite page of the second-level page. The overall weakened background is mainly white, giving rounded corners and shadows a sense of hierarchy, reflecting the upper content. Each module has a unified vision.

Application scenarios: list, favorite page, portal.

The design of the big card shows the big card with title, buttons and other information, and also shows the characteristics of outstanding layering and personalized design. Reflect the content, the general background is colored, and the card above is white. If the background below is white, the form of the card can also be colored, and there is a contrast to highlight the role of the card.

Application scenario: tips, explanations, discount bluff entrance

The forms of several cards summarized above can be designed according to the situation in the design. Diversified cards and diversified layouts. The product that suits you is the most important. Although design is often used in interface design, don't blindly apply design to cards for the sake of cards. This will not work, but the effect will not reach the desired level. I hope that a few card summaries can bring some inspiration and inspiration to everyone.

Also in these cards, there will be some basic features:

1. All four corners are rounded.

2. According to the trend, gradually change the color or white card.

3. Shadow under the color block, the shadow under the color block can better reflect the hierarchy.

4. The above components of the card, title, subtitle, graphics, buttons, pictures and headers.

5. Font size and color change.

6. Universal cards are commonly used in such scenes as membership, list, description, preferential classification, category, collection page, welcome page, etc.

In order to explain the article, Shun Shu temporarily conceived a product prototype, and soon made a simple design, a first edition and an optimized edition, mainly to explain some problems in the design of this card.

The following figure is the prototype of this idea:

After analyzing the prototype, the design began. First, design a version. What if the cards are designed like this and the colors are matched? The overall design is dominated by blue and purple. First, lay a blue-purple color block as the background, and then put a white card on it, so that the numbers, graphics and other details on the card can enrich the supporting cards. Similarly, data stream is also an important C bit. This is also an important position. Then according to the prototype, there are two cards below. Through flat design, a blue card and an orange card with icons, avatars and titles are designed based on color blocks. The contrast between the two colors makes the vision more impactful. There is nothing wrong with this design as a whole, but the problem is that the effect of taking out a single module is really good, but after the composition, the C position of the upper card makes the following two color cards grab the vision. When you open this interface, the vision falls on the color card, so there is something wrong with the overall design. The above data, the white card is actually more important, the whole picture is a card without any design changes.

Then we can only optimize on this basis. In fact, everyone is designing at the same time. On the premise of considering the functional modules, we should also consider the user experience. So where does vision come from, color, hierarchy, format and so on? So can we optimize it? Actually, there is still room for optimization. The picture below shows the first edition:

According to the above design, it is optimized, and some elements of the white card are retained. Some color icons are placed between the cards, so that functions can be accessed quickly, and changes can be added to the card design to make the whole picture more flexible. Although it is a white card, there are some colors embellished, which also makes the white card active. Changing the color card into a white card will make the layout from top to bottom much more comfortable, and there is no such jump. The overall style is more concise and the function is more comprehensive.

After adjustment:

From the prototype, to the design of the first edition, to the optimization and adjustment, it is proved that the card should not be designed because of the card, but it will lose its effect. Considering the functional modules, user experience and visual experience, it will definitely make the whole very comfortable. It has always been said that painting needs a master and a second time, and design also needs a master and a second time, so that the hierarchical relationship can be clearer.

But these conditions must be compared and studied from the aspects of experience, color, layout and format. Don't rush to do the design, think in advance, have clear logic, and the design will be smoother. Card design, everyone is applying it. I hope this article can bring you some knowledge.

How to draw a small illustration of reading notes? The method of finding pictures is divided into the following five steps:

1, the small illustration of reading notes can use animal images to draw the outline of the head first.

2, and then use the look and nose parts to draw, which can be drawn more simply.

3. Then draw its body, limbs and tail.

4. After painting, draw a pillow under the bear and a butterfly in front.

5. The last part is to paint the bear with the corresponding color, and the small illustration is completed.