What's Marca?

Marca is a very popular sports newspaper in Spain. This newspaper mainly reports football matches, supplemented by other sports news. It has a wide range of information sources, and often releases explosive news at the first time, which is highly concerned by fans all over the world. Headquartered in Madrid, Spain.

2008, our Olympic year, is also the 70th birthday of Marca, Spain's largest sports newspaper. The glorious moments in many sports and the images of heroes and non-heroes have left a permanent mark on this newspaper. In 2004, the American News Media Visual Design Association (SND) awarded it the "World's Best Daily Design Award".

Marca was originally a weekly magazine, and its founder, Manuel Fernandes Shan Mian, is the owner of Photo Weekly. The early layout design of Marca was influenced by decorative arts, and the large format design followed the trend: the title was located in the upper left corner of the front page, and the words "Sports Illustrated" jumped out of the paper. In addition, rotogravure printing made it the most advanced weekly magazine at that time.

In June 1942,165438+1October 2 1, the weekly magazine was changed to a daily newspaper with 8 pages and 7 columns facing each other, and two colors were printed by a machine for producing thermal transfer paper. In the late 1940s, pictures played an important role, and front-page pictures were more eye-catching than articles. Insert headlines in bold type. With the improvement of visual effect, the circulation of newspapers has also increased. From 65438 to 0988, all newspaper pictures were printed in color. Macintosh's perfect publishing system allowed readers to see large-scale picture reports and trendy typesetting, which had a strong sense of modernity.

In 1980s and 1990s, Marca became one of the four mainstream newspapers of European sports newspapers with its excellent visual language design. Its striking reporting style is full of enthusiasm, and its readership has expanded rapidly in a short time. Domestic and foreign competitors have imitated its layout design. 1995, Marca adopts interstate fonts and rearranges the layout to make the daily newspaper more modern; 1997 the design department and weijia communication studio jointly developed new design forms, which made the newspaper maintain the world-leading design level; In 2002, in the face of the ever-changing market and overwhelming image power, the title "Marca" was replaced by the initials M and became the flag of this daily newspaper. Two years later, it won the "Best Daily Design Award".

In 2007, Marca was acquired by the United Press, which published the Spanish newspaper Le Monde, and transformed into an elegant traditional style. The header is restored to the full name Marca, and the typesetting adopts a robust 5-column layout; Title fonts are unified in article titles, from widest to densest, and different thickness types are used to avoid mixing multiple fonts. Ordinary characters use the imperial font that Le Monde is famous for its readability; At the same time, use colors related to the report, such as purple in Real Madrid and red and blue in Barcelona.

To celebrate the 70th anniversary of the Beijing Olympic Games and the publication of Marca, the Iberian Center for Contemporary Art in Beijing and the Valencia Museum in Spain jointly held the exhibition "World Records: Contemporary Art and Sports". Artists present a unique atmosphere created by body, nature, architecture and sports equipment through different media such as photos, paintings, videos and sculptures, revealing the relationship between sports and art, as Coubertin said: "Beauty has been improved and deepened through the participation of philosophy and art in the Olympic Games." The lightning speed in Paco Caparros's images is related to the Olympic reality obsessed with setting new records. Isabel Mu? Oz aimed at the human body: the nervous legs of football players, the muscles of gymnasts, and the chiseled figure of track and field athletes when running, which reminded people of the black and white symbols in Rivesta's Olympia; Julio Quaresma thinks that the human body is another part of abstract still life painting, and thick rope is a common detail in his photography. This bound substance turns the body into a distorted and irregular map, thus presenting a picture full of stimulants.