Why is v3 more expensive than J5?

Nikon 1 V series is a monocular electronic viewfinder model, which is more advanced and adds VEF display system. The structure is complex, the manufacturing cost is high, and of course the price is also expensive. J5 supports fake 4K (15P only) short film shooting. The improvement of performance does not mean the increase of manufacturing cost, and the price is still low.