What are Bobo's education and media majors?

Professional introduction: radio and television director is a relatively new major established to adapt to the development of radio and television media. The director covers a wide range, which is different from the director of general paper media and the director of movies and TV series. A wonderful literary evening or a beautiful news feature film, except for the cameraman, reporters and other early-stage staff, the director's work runs through the whole program production. In the past, in the production process of radio and television programs, the division of labor between the director and the editor was different, and they each performed their duties, which easily caused problems in each work link and took a long time to produce. At present, the production of radio and television media, especially TV programs, is mainly based on the system of editing and directing, which plays an important role in the gradually forming trend of integration of editing, editing and broadcasting.

Training objectives: This major trains senior professionals in radio and television art who have professional knowledge of radio and television program planning, creation and production, high political level, theoretical accomplishment and artistic appreciation ability, and can engage in radio and television program director, artistic photography, sound design, sound director, writing, screenwriter, production, social education, and literary program hosting in the national radio, film and television system and cultural departments.

Training requirements: Students in this major mainly study the basic theories and knowledge of art, literature, aesthetics and radio and television art, receive basic training in planning, producing and hosting radio and television programs, and master the basic ability of creating and managing radio and television programs, columns and channels.

Length of study: four years Degree awarded: Bachelor of Arts.

Employment direction: The employment direction of this major includes seven modules: TV director, literary director, news director, film and television drama director, feature film director, music director and network art. These directions mainly study the director of news programs, literary programs, documentaries, music programs and network art in radio and television media. Under the development trend of talent integration of radio and television program production, the employment prospect of radio and television program production specialty is increasingly broad. In addition, it is worth mentioning that the Internet, as the fourth largest modern media, is heating up, and the graduates in the direction of network art will have a good development prospect. No matter in radio stations, TV stations or network companies, graduates majoring in radio and television editing and directing will be of great use. The specific work can be reporter, planner, program director, camera shooting, editing, writing, production, post-production, editing, and even lighting and recording. You can also be a producer in a column group set up by a TV channel, so that you can manage a column group.

Film and television literature

Professional introduction: Drama, film and television literature is a professional subject of higher education in full-time universities in China. This major belongs to the art discipline, focusing on the literary script creation of movies/stage plays (including dramas and sketches)/TV plays. The key point is to cultivate the professional quality of China's screenwriters. In China, the writers of the older generation are mostly from non-professional categories, or formed by some excellent writers' majors, lacking special college training. The bottleneck of China's film art, TV drama art and stage play art lies in the lack of "storytellers". Therefore, colleges and universities in China have set up "drama, film and television literature" majors in order to train professional writers. At present, the emerging screenwriters in China have devoted themselves to various artistic fronts and started to display their talents. Training objectives: This major trains senior professionals who have the basic theory and script creation ability of drama, traditional opera and film and television literature, can engage in literary creation, editing and theoretical research in theaters (troupes) or TV stations, film factories, editorial departments and other departments, and engage in practical work in state organs and cultural and educational institutions.

Training requirements: Students in this major mainly study the basic theory of Marxism, are familiar with China's literary policy, systematically master the basic theory and creative skills of drama, drama and film and television literature, have strong ability to observe, understand and sum up life, and have strong ability to create scripts and directors.

Length of study: four years Degree awarded: Bachelor of Arts.

Employment orientation: I can engage in literary creation, editing and theoretical research in theaters (groups) or TV stations, film factories, editorial departments and other departments, and I can also engage in practical work in state organs, cultural and educational institutions.

Public utilities management and cultural industry management

Professional introduction: The major of public enterprise management is a discipline that studies the activities, systems, systems and operating mechanisms of public enterprise management. Mainly reflects the government.

By analyzing the essence and phenomenon, subject and object, concept and technology, content and form, system and process of these activities,

The study of history and future should grasp the regularity of public enterprise management and help and promote these activities to be scientific, legal, reasonable, standardized and timely.

Substitution process. This major cultivates the basic knowledge of modern management theory, technology and methods and the ability to apply these knowledge, which can be used by government departments at all levels.

Senior professionals engaged in management in government agencies, culture, education, sports, health, environmental protection, social insurance and other institutions. This major requires students to have tools.

Have basic planning, coordination, organization and decision-making ability; Have the necessary quantitative analysis and calculation ability to adapt to office automation and application management information system.

Computer skills; Familiar with relevant laws and regulations at home and abroad, the principles and policies of the party and the state; Strong social investigation ability and writing ability.

Professional introduction: The major of cultural industry management aims to master the basic theories and methods of economics, management and culturology. With broad cultural vision and modern management awareness, familiar with cultural laws, regulations and policies, with strong planning, decision-making, organization, planning, creativity and communication skills, with strong social research and information processing capabilities, can be applied to cultural industries and related industries, government cultural management departments and cultural institutions to engage in cultural management, marketing and planning, cultural trade and exchanges.

Educational system: four years. Degree awarded: Bachelor of Management.

Employment orientation: including film and television industry, audio-visual production, publishing and distribution, performing arts and entertainment, animation and digital industry, online games, art market, cultural trade and investment, cultural exhibitions, cultural tourism, exhibitions, advertising and communication, and other cultural industries, government cultural management departments, libraries, museums, cultural centers and other cultural institutions. You can also build a corporate culture in other types of enterprises.