publicity programme

In order to ensure the orderly and effective development of things or work, it is often necessary to make a careful plan in advance, which is a detailed process of solving a problem or a project or a topic. So how should we make a plan? Here are seven publicity schemes I have compiled for your reference, hoping to help friends in need.

Promotion Scheme 1 Zhejiang Central Building Materials Market cooperates with merchants to pass on the advanced decoration concept of "buy furniture, send building materials" to thousands of households in Jinhua, and present home improvement services such as "partial decoration", "full service of eight butlers" and "zero profit home improvement" to Jinhua citizens through community promotion activities. Through the community promotion plan, we can stimulate the purchase desire of target customers, achieve the purpose of increasing the transaction, and also strengthen the advertising of the building materials market in central Zhejiang.

The purpose of the community outreach program

Through publicity activities, we will build a sales platform to let the public know more about the building materials market in central Zhejiang, so as to enhance the popularity, reputation and competitiveness of the market and increase the transaction probability for the internal merchants in the building materials market in central Zhejiang.

Theme and scope of the second phase of the community promotion plan

2. 1 theme: build an honest market and repay the society sincerely.

2.2 Scope: Mainly concentrated in some newly-built buildings and newly-delivered buildings.

Preliminary preparation of three community promotion plans

3. 1 unit selection principle

Mainly in new residential areas, middle and high-grade residential areas; Give priority to with some new buildings and newly delivered buildings.

3.2 Community access mode

Enter the community in the form of service, consultation, product display and after-sales maintenance.

3.3 community publicity time and place

3.3. 1 publicity schedule: a community basically takes one week. According to the requirements of merchants and the actual situation of the community, the publicity time can be arranged in 7-20 days.

3.3.2 Selection of publicity place: the square or open space of the community, close to the main entrance of the community, where people are required to concentrate and pedestrians can stay or rest.

3.4 Pre-publicity materials preparation

3.4. 1 X booth and KT board: The contents mainly include product image and corporate image identification, promotion activities and service contents.

3.4.2 Publicity materials: the size of the wall newspaper is 60㎝*80㎝, and a certain community is 15-30, etc. The main contents of the poster are: market logo, related brand products, promotional activities, service content, etc.

3.4.3 Banner, page 5-8. Banner content: "Zhezhong building materials market joins hands with top building materials brands at home and abroad to serve community activities".

3.5 Selection of placement position of pre-publicity advertisements

Elevators and billboards with concentrated traffic in residential areas.

Fourth, the community promotion plan

4. 1 activity time

It will be arranged at 9: 00 am-12: 00 am-16: 00 am on Saturday and Sunday.

4.2 Distribution method

Enter in the form of stalls

4.3 Type selection of merchants (manufacturers)

Ceramic tiles and paints, bathroom and lighting, hardware and furniture, floors and cabinets, etc. Choose related industries or supporting industries, and don't choose two competitive manufacturers to engage in activities together.

4.4 Materials to be prepared for community activities

4.4. 1 exhibition frame: simple exhibition frame is the main one, which is convenient for transportation and disassembly.

4.4.2 Products: Choose the appropriate product mix according to the grade of the community.

4.4.3 Tents and umbrellas: unify the CI image of printing enterprises, and transport them to the community activity site before the direct selling activities, so as to increase the visibility of enterprises and products, enhance the brand image and create an atmosphere.

4.4.4 Image tables, chairs and tables: carry a number of portable and standard image tables, chairs and tables.

4.4.5 Television, computer and VCD: attract people with sound; Computer website design can actively interact with owners.

4.4.6 Publicity materials: large picture books, honorary certificates, test reports, engineering cases, sales records, etc.

4.4.7 Small gifts: presented to the owner (such as umbrellas, mineral water, handbags, paper towels, balloons, etc.). ).

4.4.8 X frame and KT board: The contents mainly include product image and corporate image identification, promotional activities and service contents.

4.4.9 community leaflets. At the entrance of the community, intersections with large traffic, main roads and community activity sites, a large number of promotional materials and DM leaflets are distributed to consumers by shopping guides or temporary shopping guides, and the information conveyed to consumers should be direct and complete. Therefore, DM leaflets include company introduction and company concept, product model, specifications, renderings, introduction, etc. should be properly printed. In addition, increase the after-sales service commitment and after-sales service contact telephone number to avoid the worries of consumers.

4.5 Reception and product introduction

4.5. 1 The staff must dress appropriately, observe good business etiquette and use polite language.

4.5.2 Introduce products professionally to stimulate consumers' desire to buy.

4.5.3 Avoid unpleasant things and don't quarrel with consumers, especially in after-sales service. The guide should explain clearly, not mislead consumers, and keep in mind the belief that "the customer is always right".

4.5.4 Give umbrellas, mineral water, handbags, paper towels, balloons and other small gifts. Give it to the owner and win a good impression. 4.5.5 Promoters should take the initiative to distribute leaflets and small gifts to passers-by and guide them to the exhibition site.

Visit at 8 o'clock.

4.5.6 Actively introduce the promotion activities and group purchase schemes of this community.

4.5.7 The materials sent to the owner should be packed in paper bags or plastic bags, which are very precious and the owner will not throw them away casually. Information generally includes: product summary folding pages, group purchase guides, promotional leaflets, pick-up and drop-off schedules, business cards of salesmen, etc.

4.6 merchant service items and contents

Can directly promote sales; Receive and introduce activities and products; Carry out after-sales service and free maintenance service of related products. And record the important scenes taken by the camera.

Five, the community promotion plan organization

5. 1 Organizer:

5.2 Co-organizer: market merchants

5.3 The event manager is responsible for:

5.4 Specific executor:

Cost budget of intransitive verbs

Property management fee RMB/day (to be paid by the merchant).

Small gift fee to be determined.

The cost of the poster page is to be determined.

Other residential property management requirements and costs are to be approved.

Seven. Post-maintenance of community promotion activities

Focus on telemarketing. Many owners don't know much about products and have a strong herd mentality. They can take customers who buy in advance in the community as an example, install all users who have used this brand into realistic photos, and vigorously promote them to new customers (specifically, the merchants will implement them according to the actual situation).

Chapter II of the Publicity Plan I. Purpose of the activity

Promote the brand of xx network to Harbin, let people know more about xx network, and exchange or discount online and offline. Then it will be mapped to the whole city of Harbin, and its popularity will be enhanced throughout the city.

Second, the name of the event

Brand promotion of national xx network and special merchants

Third, the activity time

20xx65438+1October1-20xx65438+1October 3rd (it can be changed according to changes, such as venue, etc.).

Fourth, the venue

Cade square (Aide Branch)

Verb (abbreviation for verb) organizer

Hosted by Harbin Operation Center of xx Network, assisted by various businesses.

The main goal of intransitive verbs

Mainly for consumers with xx cards.

Seven. Activity form

At the event site, physical exhibition and communication will be carried out, and the relevant responsible personnel of the company will display products and explain the functions of xx network, distribute exhibition books on site, post posters and Yi Labao before and after, and make relevant comments and feedback.

Eight. Division of activities

Before the event: 1. The marketing department interviewed relevant well-known businesses. 2. One week before the event, the marketing department will issue leaflets to ensure the timeliness of publicity. Some expressions are needed to introduce the approximate time and content of the activity. The distribution location is near each cooperative merchant, with the purpose of allowing consumers to get more xx cards. 3. Publish relevant publicity information in major forums, post bars and WeChat. 4. The organizer shall contact the venue, venue equipment, purchase products, arrange the venue, and prepare the feedback form for opinion survey. 5. Anticipate the possible problems in the activity, and make preparations and solutions.

Activity: 1. The staff cooperated with the arrangement of the venue, including setting up tents, tables and chairs, placing products, debugging audio microphones, preparing exhibition books and related forms and documents. 2. The personnel who distribute exhibition books should explain the related functions of xx net in detail, which is to let consumers know, understand and agree with the value of xx net mode, organize personnel to maintain the order of field personnel, record the variety and quantity of exchange products, exchange information, opinions, surveys, feedback, recycling and other face value xx cards, and timely inventory the remaining products.

After the event: 1. The marketing department is responsible for cleaning up the site and recycling working tools. 2. Make statistics on the variety and quantity of the exchanged products, exchange information, feedback opinions, recycle xx cards with equal face value, and make statistics on the remaining products. 3. Sort out the feedback from the opinion survey, and summarize, analyze and solve the opinions.

Nine, cost accounting

The venue cost: X meters, xx yuan, xx yuan, and the main entrance of the mall is supplemented with xx card (actual cost: xx yuan)-I have to marvel at the thinking of the boss here, who is really superior!

Equipment: four-corner frame, tables and chairs, xx stereo, etc.

Master of ceremonies: xxx yuan

Xx dispatcher: xx yuan during the activity and xx yuan before the activity.

Poster, flyer and photo album xx yuan

Chapter III of the publicity plan "Five Rivers * * *" refers to sewage treatment, flood control, drainage, water supply and water saving. It is a major strategic decision made by the provincial party Committee and government in line with public opinion and based on transformation, and it is an important task at present and in the future. In order to conscientiously implement the spirit of the mobilization meeting of "Five Rivers * * *" in Canal Street, combined with the implementation plan of the Education Bureau and the reality of our park, the publicity and education activities of "Five Rivers * * * *" in Canal No.2 Kindergarten were specially carried out. The specific scheme is as follows:

I. Guiding ideology

In accordance with the unified deployment of the District Education Bureau and Canal Street, this activity adheres to the principle of "publicity first, comprehensive management" and the idea of "publicity first, education first, practice follow-up", carefully organizes and carries out the "Five Rivers Governance" action, actively mobilizes teachers, students and parents to become propagandists, practitioners and supervisors of water control, and actively participates in the activity in all directions.

Second, organization.

In order to better implement the spirit of "Five Rivers * * * Governance" in Canal Street and implement the work of "Five Rivers * * * * *", a leading group of "Five Rivers * * * Governance" was established in our park.

1. Form a team.

Team leader: Jin Liping (director, secretary)

Specific implementers: (Deputy Director), Shen Fen (Deputy Director and Propaganda Committee Member of the Party Branch), Meng (Secretary of the Youth League Branch and Organization Committee Member of the Party Branch) and Meng Meixian (Chairman of the Trade Union).

Members: all staff and family members.

2. Specific division of labor

In accordance with the work requirements of "implementing responsibilities at different levels and taking responsibility at different levels", the team leader takes overall responsibility and leads the work in an all-round way. Shen Fen is responsible for the formulation of the implementation plan and the organization of investigation, Meng Meixian and Meng Meixian are responsible for publicity and education and the development of various activities, and the head teacher and grandparents are responsible for the "Five Waters * * *" work in this park. Select some teachers, children and parents to set up a "five rivers" supervision and tracking group.

Three. work arrangement

1. Publicize, mobilize and spread ideas

Two-level publicity channels:

① Class morning talk, weekly speech under the national flag, campus bulletin board, campus website, school newsletter, class QQ group and other platforms to strengthen publicity and education for all teachers, students and parents.

② Educate and mobilize parents to support, publicize and participate in water conservancy by issuing proposals, questionnaires and home visits.

Goals achieved by the publicity activities:

Make the concept and action of "five rivers * * * governance" cover every family and every teacher and student, make them understand the content and significance of "five rivers * * * governance", and comprehensively create a good atmosphere for national mobilization and national water control.

2. Enrich activities and focus on implementation.

Activity is the best carrier of education. Through activities, the concept of "five rivers governing together" is deeply rooted in the hearts of the people, and the action of "five rivers governing together" starts from me.

In April, our garden will be positioned as "Five Rivers * * *" education and publicity month, and plan "Ten Ones" activities.

(1) Multi-channel publicity: make a special publicity column of "Five Waters * * *", hang a banner of "Five Waters * * *", and publicize the meaning of "Five Waters * * *" through the school newsletter, kindergarten website and QQ group. (Completed on April 7th)

(2) Uninterrupted investigation: parents and teachers are surveyed by questionnaire, and the current situation is known before the activity, the implementation of the activity is known in the middle period, and the effect of the activity is known in the later period. (April 7-April 29)

(3) Multi-form initiative: each family sends a proposal, and small volunteers send a proposal to the community and villagers under the leadership of teachers. (Completed in April 10)

(4) Solemn commitment: The whole park will sign a commitment letter of "No dumping garbage into the river" with parents of different ages. (Completed in April 1 1)

(5) Give grandparents an "environmental protection lesson": hold a parent school for grandparents, and publicize the concept of "Five Waters * * *" to grandparents and how to start from "Five Waters * * *". (mid-April)

(6) Children's theme education activities: a week-long series of education on water saving and water resources protection. (April 7-10)

(7) Canal water source information collection: organize the members of the group to collect canal information, and provide empirical information for educating grandparents and children. (mid-April)

(8) A "little reporter follow-up": Under the leadership of the young teachers of the League members, the "little reporter" visited the community villagers and their grandparents' understanding and actions on the "Five Rivers" and played a role in tracking and supervising after the activities. (April 20-24)

(9) "I am the water of the canal" photo contest: hold the "Five Waters * * * *" family photo contest, and make the photos into exhibition boards for the use of the whole park, so as to play the role of one family influencing another. (completed in late April)

(10) A parent-teacher conference: Invite parents who actively participate in the "Five Waters * * * Governance" action to introduce their own practices and ideas, and give them a simple and grand commendation. (end of April)

Publicity Program 4 10 10/4 is the * * th World Standards Day with the theme of * * *. In order to enhance the standardization awareness of the whole society, effectively implement the three-year action plan for promoting standardization in XX District (20xx-20xx) and serve the local economic and social development, our bureau launched the "World Standards Day" publicity week in the whole league from June 8 to 2 1 year1October 8, 25438, and arranged the publicity activities.

The first is to hold "World Standards Day" on-site consultation activities. On June 4th, 65438+ 10, 65438+ organized the "World Standards Day" on-site consultation to expand the social impact of standardization work, enhance the standardization consciousness of the whole society, and highlight the great significance of standardization work to the economic and social development of our Union.

Second, actively participate in the publicity activities of the Action Plan. Organize standardization staff to actively participate in the special reading activities of "Three-year Action Plan for Promoting Standardization in XX District (20xx-20xx years)" organized by the Standardization Department of the Autonomous Region Quality Supervision Bureau.

Third, actively implement the three-year action plan for standardization work in the autonomous region. Our bureau has submitted the "Three-year Action Plan for Promoting Standardization in XX City (20xx-20xx)" to the Union Administrative Office in combination with the work of agriculture and animal husbandry science and technology. After the Union Administrative Office issued a document to all flag areas, committees, offices and bureaus of the Union Administrative Office, it was implemented in combination with the actual operation of our Union. Focus on promoting the development of sand industry in our league and do a good job in the fields of science and technology, agriculture and animal husbandry.

The fourth is to encourage small and medium-sized enterprises to adopt international standards. Combined with the theme of "standards create a level playing field and standards construct unified market rules", we actively promote the role of "adopting international standards" to small and medium-sized enterprises, enhance their understanding of adopting standards and encourage enterprises to adopt international standards.

Fifth, actively publicize the results of standardized demonstration pilots. Organize publicity activities on the achievements of standardized demonstration pilot projects together with the undertaking units of standardized demonstration projects, promote the good experiences and practices of establishing standardized demonstration pilot projects through news media propaganda, exhibition boards and other forms, give full play to the radiation-driven role of demonstration pilot results, and expand standardization coverage.

Sixth, strengthen public opinion propaganda and establish the standardization consciousness of the whole people. Through the website of our bureau and the mainstream news media, we widely publicized the theme of this year's Standardization Day, "Standards create a level playing field and standards build unified market rules", hung banners and posters in main streets and public places, and actively created an atmosphere in which everyone learns, stresses and uses standards.

The seventh is to carry out standardized special law enforcement inspections. Taking World Standards Day as an opportunity, we will check the standards of enterprise quality, safety, environment and service, and rectify the existing related problems.

The Bureau requires the quality supervision bureaus of all flags (districts) to make work plans and organize the publicity week of World Standards Day according to the requirements of the publicity activities of the 20xx World Standards Day in the League, and submit a summary in time after the activities to ensure the effectiveness of the work.

Chapter 5 of the publicity plan I. Theme of the event:

"Environmental protection, starting from me"

Second, the activity background:

Beautiful living environment and good ecological environment are the hardware of local economic construction and the value embodiment of local spiritual civilization construction.

As we all know, with the rapid development of modern society, the problem of environmental protection has become more and more serious. Although this has aroused people's general concern, few people really take action to participate in environmental protection. The clear water and blue sky in the past are full of vitality and precious to today's world; And those that have been lost are not easy to reproduce. While we feel infinite regret, we must take active actions! Today, volunteers do their bit to publicize the importance of environmental protection, strengthen people's awareness of environmental protection, ignite more people's passion, and protect our clear water, blue sky and pure land.

Third, the activity object:

Students and people at school.

Fourth, the activity time:

August 2-August 24

Verb (abbreviation of verb) Location (tentative):

acne miliaris

Preparations for intransitive verb activities;

1) confirm the sponsorship (please cooperate with the International Liaison Department), customize a large number of environmental protection bags, and ask the students of the International Liaison Department to confirm the funds five days before the activity.

2) Determine the number of volunteers, divide them into good groups, contact relevant staff and determine the activity place.

3) Make posters and banners (please cooperate with the Propaganda Department) and prepare pens.

4) Organize personnel to communicate with kindergarten and primary school teachers before the activity, and collect children's works (paintings, handmade works, etc.). ) is related to environmental protection.

5) Before the activity, the used disposable chopsticks will be collected and made into a "tree", and green ribbons will be distributed to the masses, so that they can be tied to the tree and let the "tree" grow green leaves. Recycled disposable chopsticks should be strictly disinfected.

6) Try to wear uniform clothes and hats.

7) Prepare special topics on environmental protection knowledge.

Seven. Activity form:

In the form of improving environmental sanitation, promoting environmental protection and caring for trees.

Eight. Activities:

1) environmental protection publicity, through the coordination of the Youth League Committee, determine the location, contact the surrounding businesses, and ask them to borrow tents, tables and chairs needed for the event. Publicity banners, signs, oral publicity.

2) Clean up the white pollution and arrange to clean the streets on the day of the activity. Organize people to clean the streets.

3) Civilized persuasion.

4) Give environmental protection bags in various ways (such as answering questions, collecting names, donating books, etc.). ).

Nine. Activity flow:

1) 1 1: 3 All volunteers gather in front of the town government, and the person in charge is responsible for counting the number of people.

2)11:3—11:5 Arrange your work and introduce yourself briefly.

3) 12:- 15: 3 Conduct activities according to the division of labor of the group. (cleaning group, publicity group, gift group)

4) 15:5— 17: Count the number of people, clean up the activity site and take photos as a souvenir.

Remarks: Determine the activity time first, and the specific time can be modified.

Precautions:

1) Please pay attention to personal safety on the way back and forth.

2) Please be sure to arrive at the meeting place on time.

3) Please obey the unified arrangement. No frolicking is allowed in the activity, which effectively maintains the image of volunteers. If anyone has something to leave, please inform the team leader.

4) After the activity, please stay and take photos. As our future publicity materials.

5) The publicity work should be carried out at the later stage of the activity.

6) Volunteers are not allowed to go to the site by motor vehicle.

X. Activity funds

Yun 'an Branch of College Students' Association.

Publicity Plan 6 Leading Group for Energy Conservation of Public Institutions in Counties (Cities, Districts) and Public Institutions at City Level:

In order to implement the spirit of "Notice on Launching Energy Saving Publicity Week of Public Institutions in the Region in 20xx" issued by the Administration of Organs Affairs of the Autonomous Region, improve the awareness of economic difficulties of cadres, improve the utilization efficiency of public institutions, and further promote the energy saving work of public institutions. According to the actual situation of our city, the 20xx energy-saving publicity week for public institutions will be held from June 1 1 day to June 17. The relevant matters are hereby notified as follows.

I. Theme of the event and publicity focus

The theme of this year's energy-saving publicity week is "I am energy-saving, and green * * * enjoys". The theme of Low-carbon Day is "Low-carbon Industrial Development". Public institutions at all levels should widely spread the concept of energy conservation and ecological awareness, and actively publicize the important role of public institutions in the construction of ecological awareness and beautiful xx.

Second, the activity arrangement

(a) to carry out energy-saving and low-carbon theme publicity activities. Taking the construction of ecological civilization as the main line, we will gather the strength of all sectors of society, popularize the concepts and knowledge of ecological civilization, green and low-carbon development, create a social fashion that advocates saving, rational consumption and low-carbon environmental protection, and promote the formation of a green production lifestyle. We should actively organize and carry out various, colorful and popular publicity activities; Make full use of TV, radio, newspapers, Internet, WeChat, Weibo and other media, increase publicity, and widely mobilize the whole society to participate in energy conservation and carbon reduction. Strengthen the connection with the departments of network information, communication and urban management, and properly push, publish and post relevant publicity materials. According to the actual work, we should carry out distinctive energy-saving and low-carbon publicity activities.

(two) to carry out low-carbon daily energy shortage experience activities. June 1 day is "National Low Carbon Day". During this period, public institutions at all levels should simultaneously carry out energy shortage experience and green and low-carbon travel activities, and advocate office workers to reduce disposable supplies consumption and standby energy consumption; Carry out experience activities such as turning off air conditioning, controlling the number of elevators, turning off lighting in public areas, taking the lead in taking public transport, cycling or walking to and from work, and experiencing energy shortage in a green and low-carbon way of working and traveling. On the day of the activity, the Energy Conservation Office of municipal public institutions conducted spot checks on the activities of various public institutions in counties (cities, districts) and cities at the same level.

(3) distributing energy-saving posters. County (city, district) public * * institutions energy-saving management department login State Taxation Administration of The People's Republic of China public * * institutions energy-saving network (xx) to download and print energy-saving posters. City level public * * institutions by the municipal public * * institutions energy-saving office in accordance with the State Taxation Administration of The People's Republic of China unified printed energy-saving posters, distributed to the municipal units. All units should post posters and hang 2 banners and slogans in office areas, public places and residential areas of cadres and workers to create a strong atmosphere of energy-saving publicity week.

(four) to carry out energy-saving publicity activities. During the publicity week, public institutions at all levels in the city will hold an energy-saving blackboard newspaper activity with the theme of "energy saving makes me green * * * *". We should collect information extensively, carefully design and actively participate. During the publicity week, all units are requested to put the blackboard newspaper in the publicity area of their own units, and the Municipal Energy Conservation Office of public institutions will hold it from June 1 1 to June 65438+.

Three. Related requirements

(a) counties (cities, districts) and municipal public institutions should attach great importance to it, carefully plan, actively organize and carry out publicity activities such as holding a report meeting, launching an energy-saving knowledge contest, experiencing energy shortage, green and low-carbon travel, recycling waste materials, resisting over-packaging, etc., increase the publicity of energy-saving and low-carbon and coping with climate change, and popularize the knowledge of energy-saving recycling.

(two) please xx TV, xx daily and other news media to do a good job in publicity and reporting.

(3) All municipal units (except the office of the municipal administrative center) shall go to the energy-saving office of the municipal public institution (administrative center area/room KLOC-0/2) to collect posters before leaving work on the afternoon of June 9.

(four) after the event, all relevant units should conscientiously sum up the activities of the energy-saving publicity week, and before June 22, submit a written summary, electronic version of the publicity display board and pictures (electronic version) to the Municipal Energy Conservation Office in a timely manner. E-mail address: xx, contact person: Tan xx, telephone number: xx.

Office of Energy-saving Leading Group of xx Public Institutions

20xx June 7th