The Development of Warner Bros. Entertainment Company in China

In 2004, China Film Group Corporation, Warner Bros. Film Company and Hengdian Group jointly established China Film Warner Hengdian Film and Television Co., Ltd., holding 4︰3︰3 shares respectively. This is the first Sino-foreign joint venture film entertainment company in the history of China, and its main business will include the investment, production, distribution and promotion of China films and TV films. The films that have been invested in production include: Crazy Stone, Jade Warrior, Veil, Crazy Racing, 142 1, Red Cliff, Red Cliff: Decisive Battle and warlords. Warner Bros.' first film in China was starring Liang Yongqi and Takeshi Kaneshiro. In 2005, Warner Home Video and China Audio and Video Publishing House established Zhonglu Warner Home Entertainment Co., Ltd., a DVD and VCD audio and video distribution company in Shanghai. 20 1 1 At the beginning of the year, Zhonglu Warner changed the nature of the company, and no longer directly released its movies DVD and BD, but was released by Shanghai Xinsuo Music Society. The publishing house responsible for publishing and distributing was China Audio-visual Publishing Corporation.

In 2002, Warner Bros. International Film Company established Yonghua International Cinema in Shanghai and entered the China film market. Since then, they have been in Shanghai, Nanjing, Guangzhou, Changsha, Nanchang and Chongqing. In 2006, Warner announced its withdrawal from the cinema market in China due to the regulations of China government on the proportion of cinemas.

2065438+September 20th, 2005 China's cultural media organization "China Culture" and American Hollywood film company Warner Bros. jointly announced today that * * * will jointly set up a "flagship film industry". 1998,65438+10, the first Warner Weixiu Studios in Taiwan Province Province (renamed Weixiu Studios) opened in Xinyi District, Taipei City, which affected the cinema ecology and viewing habits in Taiwan Province Province. At present, there are 1 1 strongholds in Taipei, New Taipei, hsinchu city, Taichung, Tainan and Kaohsiung. In March, 2003, Warner Bros. Group established Warner Home Entertainment Taiwan Province Branch in Taiwan Province Province (which ended and changed to Deli Film and Television to distribute films). It is the first large American film company to set up a film distribution agency directly under it and a DVD and VCD home audio-visual commodity company in Taiwan Province Province.