What are the basic requirements of brand design?

Brand design is the correct positioning and visual communication of the enterprise itself based on the correct brand definition. It is an image entity that helps enterprises to develop, which not only helps enterprises to correctly grasp the brand direction, but also enables people to remember the corporate image correctly, quickly, effectively and profoundly. Brand design comes from the original enterprise brand strategy consultant and planning consultant after enterprise strategy integration. Brand design product packaging design product modeling design: rational design of product packaging material, shape, capacity, purchasing feel, packaging concept and commodity display. Product packaging design: product trademark unity, serialization, overall style, visual concept and concept refining design. Product marketing product advertising strategy: product centralized advertising communication scheme, target market attack strategy. Product promotion strategy: sales promotion, store promotion, activity promotion, holiday promotion, price promotion, delivery promotion and other planning. Product promotion strategy: product manual, product photography, product film and television advertising creative production, soft text advertising, etc. Product promotion field: 1. Part of the promotion of brand image advertising print advertising: the basic style, layout and overall planning of print advertising such as magazines and newspapers. Film and television advertising promotion: creativity, script, director, shooting, digital production, etc. Network interactive promotion: media advertising planning, creative design of other special media advertisements, etc. 2. Creative part of corporate image album: overall style creativity, photo photography, copywriting, computer design, printing, production supervision, etc. Picture album of enterprise annual report: five or ten years overall planning, photo photography, copywriting, creative design, printing, producer, etc. Product image manual: product photography, copywriting, creative design, printing, production supervision, etc. Third, the brand image display corporate image display part: display space design, display materials, display content, display production, supervision and so on. Product promotion and display: product display, product demonstration, product information, display environment, display production, supervision, etc. Product promotion and exhibition: overall design, quality training of exhibition personnel, exhibition production, supervision, etc. Packing box: The packaging of the product is an important part of the product, which not only plays a protective role in the transportation process, but also directly affects the overall quality of the product. The following are commonly used packaging materials and packaging forms: Tinplate box is a kind of packaging box, made of tinplate. Because of the characteristics of tinplate, good ductility, oxidation resistance, and printing on it, it is not easy to be damaged, can be made into various shapes and is convenient for transportation, so it becomes the first choice for packaging. Tinplate boxes can be divided into cigarette boxes, candy boxes, tea cans, coffee cans, health care products boxes, perfume boxes, watch boxes, card boxes, CD boxes, gift boxes and so on. Wine packaging box, ginseng jar, chocolate box, game packaging box, ashtray, etc. 1, daily necessities: tableware; Wine set; Tea set; Kitchenware; Clocks and watches; Tools; Hardware; Battery; Others; 2, food: biscuits; Chocolate; Moon cakes; Pastry; Candy; Frozen food; Convenience food; Grain and oil products, condiments; Dried fruit; Snacks; Dairy products; Meat products; Animal food; Others; 3. Beverage: tea; Coffee; Water; Soda; Fruit juice; Others; 4. Alcohol and tobacco: wine; Liquor; Beer; Health wine; Smoke; Cigar; 5. Cosmetics: cosmetics; Perfume; Toilet supplies; Beauty products; Others; 6. Electronic appliances: computers; Audio-visual equipment; Camera; Camera; Telephone; Mobile phone; Fax machine; Television; Iron; Refrigerator; Vacuum cleaner; Lamps; Others; 7. Audio-visual products: CD; Magnetic tape. Others; 8. Medicines and health products: medical devices, medicines and health products; 9. handbags; 10, gift; 1 1, stationery; Office supplies; Binding equipment; Materials and tools for writing; Painting materials and appliances; Art equipment; Teaching materials; Musical instrument; Sports equipment; Others; 12, handicrafts; 13, washing products, sanitary insect-proof products; 14, textiles and clothing: men's wear; Women's wear, underwear, sexy underwear, bra; Shoes and hats; Socks; Ties, headscarves and scarves; Gloves; Sporadic clothing; Leather products; Bedclothes; Others; 15, toys: game supplies; Model toys; Building blocks and combined toys; Educational toys; Electronic toys; Cartoon dolls; Others; 16, local products; 17. Paints and coatings: packaging materials: paper, metal, glass, wood, ceramics, plastics, cotton and linen, cloth, composite materials and others; Packaging containers: bottles, cans, barrels, boxes, boxes, baskets, bags, cans, blister, etc.