How to strengthen the management of wedding photography service personnel in Dalian

Require employees to respect customers, and managers must first respect employees; Employees are required to provide quality services to customers, and managers must first provide quality services to employees. The quality, service attitude and service ability of service personnel have the most direct and profound influence on the service quality perceived by customers. Therefore, it is particularly important to improve the overall service quality of the studio and strengthen the management of service personnel. First, improve the entry threshold for service personnel. Improve the recruitment level of photo studio employees, ensure that qualified employees are recruited, clarify the roles and responsibilities of employees, and rationally divide labor to ensure that all employees understand the contribution of their work to customer satisfaction. In addition to simple interview selection, it is recommended to adopt the examination method. In addition to examining professional shooting and photo album processing skills, the assessment content should also take language expression ability, personal comprehensive quality and work attitude as important assessment contents. By improving the overall quality of the service personnel, the service foundation of the service quality of the photo studio can be improved. Second, strengthen the training of service personnel. Studio should establish an effective and perfect training system. In the training content, we should not only pay attention to the training of service skills and business knowledge such as makeup artist, dress promotion, photography technology, post-production, corporate culture, but also pay special attention to the training of comprehensive abilities such as moral quality, work attitude and teamwork ability. In terms of training methods, there can be formal organized classroom training or simulated case training. In addition, the training of service personnel should be continuous, not only pre-job training, but also provide regular and multi-form training in different working cycles and different environments. Dalian dragon photography wedding photography pays great attention to the use of color when shooting. We will use different colors according to different occasions and different themes. Our aim is to take the best wedding photos for our customers, and we will provide you with the best wedding photography service in Dalian. What are the factors that affect the quality of wedding photography service in a studio? Based on the analysis of the connotation, content, customer expectation and customer satisfaction of the service quality of wedding photo studio, combined with the actual situation in the field of wedding photo studio, this paper analyzes a series of factors affecting the service quality of wedding photography in the studio. (1) Marketing Communication of Dalian Wedding Studio. Among the factors that affect customers' expected quality, various marketing activities such as advertising and promotion are the main sources of customers' expected quality. Proper publicity and commitment can effectively control or guide customers' psychological expectations. If Dalian Wedding Studio over-publicizes and makes some unrealistic promises in order to attract customers, then the expectations of unknown customers for the studio will be greatly improved. Once they feel that they are not as good as expected during the shooting process, it will only have a negative impact on customer perception, leading to services that are not lower than the average level or even higher than the average level, and will also lead to customer dissatisfaction because of unsatisfied high expectations, thus greatly reducing the feelings about the quality of service of the photo studio and staff. (2) The image of the photo studio and staff. The image of Dalian wedding photo studio has a great influence on customer perception and evaluation of service quality. A good photo studio image will be easy for customers to accept, which is conducive to its publicity and more tolerant of mistakes in service work; For the photo studio with poor market image, it is hard for customers to believe its propaganda and they are deeply impressed by the mistakes of Dalian wedding photography. If the photo studio has a good corporate image in the hearts of customers and is trusted by customers, then customers will think that its service personnel can also provide quality services, and customers can forgive individual mistakes in the service process; If the image of the studio is not good, then the minor mistakes in the process of photography service will bring a bad impression to customers and affect their perception of the service quality of the studio. Similarly, the image of studio staff will also have a significant impact on the service quality perceived by customers. If the staff's service has a good image in the eyes of customers, customers will trust the studio and fully cooperate with the work, which will establish a good reputation and increase customer satisfaction. (3) the needs of customers. Due to the influence of geography, cultural background, living habits, economic conditions, values and other factors, different customers have different requirements for wedding photography and different expectations for services. For example, newlyweds in big cities such as Shanghai, Beijing and Guangzhou may choose expensive travel photography, which requires personalized shooting effect, while newlyweds in small cities will choose simple wedding photography with moderate price. (4) Oral publicity from other customers. The publicity of other customers, that is, the reputation of customers, will also have a certain impact on the expectations of service quality. The recommendation of satisfied customers and the opinions of relatives and friends are more reliable than the advertising information, and their evaluation has a deeper impact on customers.