For the love of this sport, Jordan's autobiography

Chapter 0 1 Enter the NBA and sign for Nike.

13 season, Michael Jordan danced lightly on the NBA hardwood floor and composed a series of refreshing notes. Jordan, the "flying man", became an idol in the eyes of all people in the 20th century with his warrior-like courage and artist-like attainments.

On the court, Jordan created a myth. He led the Chicago Bulls to six NBA championships. Outside the stadium, Jordan cooperated with business partners to develop the market and created endless wealth. In a word, the life of "Flying Man" is well known.

"Flying Man" has retired now, and NBA fans deeply miss it. Recently, Random House published Jordan's autobiography "For the Love of Competition". The book is equipped with more than 200 pictures provided by the world's most famous photographer, which can be called Jordan's life record and spiritual track. The life, career and personality of the "flying man" are vividly presented to people.

It was as early as 1982, when my university of North Carolina was competing with Georgetown University for the National University Tomb. W 詈 蠹 蠹? Yi Du? What's wrong with Yuanjiao Capsule? Is it embarrassing? B: Hey? "Hot? Scratching one's ears and scratching one's cheeks ⑿ Should I bear the skeleton when I am dizzy? Minmin? Sulfur crab (5)? What's mother's plan?

I never took this sentence of my father to heart. Until today, when I recalled my college days and my successful basketball career, I really realized that everything had really changed since that game-not only basketball, but also my life. I thought it was just a father's expectation and wish for his son. Unexpectedly, he saw something that even I couldn't see clearly.

If I go back in time, I dare not say that my father's words will come true, but now I look at my children, and I can really feel which one of them will become a better athlete, who will be more successful, and what they will do in the future. Therefore, fathers can also predict which children have unique talents.

Let's just say you can find a 6-year-old. Two feet, but that's not enough. My height is six. 6 feet, I have amazing inspiration for basketball-this is my talent. My brother Larry is smart, too, but he is only five years old. 8 feet high; I believe he can still play well, but he doesn't have the chance like me. So now I think: Why do I have a chance to play basketball well? I firmly believe that my father knows that he can see hidden things that I, Chicago Bulls or anyone else can't. This is my father's unique gift. I really want to talk to him again. How much did he see at first?

Now I really believe that there are many things in life that no one can understand. After graduating from high school, the only thing that attracted me was the University of Los Angeles, but I finally went to the University of North Carolina. But later I found it was a wise choice, because I could play under the guidance of coach Smith, who could teach me to play from the most basic skills. 1984 When I decided to play professional basketball, the Olympic Games were held not only in America, but also in Los Angeles. At that time, we had just finished the third year of college, and Kevin took a fancy to me. Since then, I believe that Kevin, who once taught Owen, is the best coach. He knows my potential and can provide me with ample room for development. I also believe Chicago is the best place to go. At that time, Owen was about to leave, and Larry Bird and "Magic" Johnson were both in service, occupying the scenery all the time; And I'm not Grant Hill or shaquille O 'Neill who is expected to enter the NBA. But because of this, I have gained endless motivation.

Chicago can make all the difference. Chicago embraces great players with an open mind. If it weren't for Chicago, Nike wouldn't have pushed me that far.

I will always believe that no matter which team I go to, my potential can be discovered, but it is a very different situation to have everything that helps me develop outside the stadium. Therefore, I have to believe that life continues in some primitive rhythm, along a road that leads nowhere. This may be a kind of fate, just like me and Chicago Bulls.

When I first joined the team, I didn't like Magic Johnson and Larry Bird as much as Owen did. When I was a child, my nickname was "magician", but the NBA player I really knew was Owen. In the fifties and sixties, people knew DiMaggio and Robinson, who were closely related to business, but Owen was the first basketball player who achieved great success in seeking business partners. It is because of his pioneering work that my confidence has doubled. Owen's relationship with Coca-Cola is just like my relationship with Nike later.

Speaking of Nike, I have something to say.

At first, I never thought about signing a contract with Nike, because I have had a good impression on Adidas since middle school. In fact, I don't even want to see Nike. 1984 summer, flying all over the country for the sake of bulls and the Olympic Games, very tired. Nike intends to cooperate with me. I told everyone that I didn't want to see Nike, let alone fly to Portland, Oregon to sign a contract with Nike. My parents finally advised me: "Son, this is very important. You should listen to your advice. " So I was dragged to Oregon. I walked into the conference room that day, and Nike leaders, such as Robert strasser, phil knight, Dinko hatfield, Jack George, Peter Muller and Harvey White, were present. They are all talking about redefining the whole sports shoes industry on me. Strasser talks the most. He is tall, energetic, articulate and ambitious. But I still have doubts. They give me a bonus, annuity and patent fee of $250,000 a year. The term of the contract is five years. This is a huge order, but it is full of risks, because no one at Nike has any experience in sports shoes.

President strasser finally suggested, "Think about it for a while and then tell us what you think." I thought to myself, "Well, think about it, I will sign with Adidas in the end."

I have dealt with adidas. At the University of North Carolina, we played in Adidas sneakers. But now when I want to further cooperate with them, I feel a sense of frustration. After talking to the boss of the company several times, I feel extremely uncomfortable. I know this is not a good start.

Although I still miss Adidas in my heart, the problem is that they have not put forward specific cooperation conditions. It seems that they don't want to try their luck in the American basketball market because they don't want to take risks. However, it is much easier for Nike to make such a decision. At that time, the market value of Nike in the stock market had fallen to only half-the share price of1984 was only about $6. Strasser must take a gamble. He had no choice. He wants to bet on one person to change the whole sports shoes market. ...

It turns out that he is a genius, and he succeeded.