Annual activity plan book

Anniversary planning book 1 1. Preface to the event

Literature is the ladder of human progress. Literature is a good medicine to purify the soul, and our XX society is in this season of flowers overflowing. Ushered in her fifteenth birthday. And this season is also a good time for businesses to do publicity. Because a beautiful environment will stimulate people's desire for consumption. For example, the demand for cosmetic sunscreen will increase when traveling abroad. The demand for changing clothes and clothing will also increase. So if the merchants do a good job of full publicity at this time. It will surely lead the trend and achieve good economic benefits. So our series of activities give businesses a chance to promote themselves. I believe that smart and wise businesses will not miss this opportunity. In our series of activities, we made progress together. In addition, we will not only invite leaders of schools and departments at all levels, but also invite associations of universities such as Zheng Ke, Huangke University, Xue Jian and Zhongzhou University to participate in this celebration. There are also some invited clubs that will bring programs. Such an important publicity campaign. You will never miss the opportunity to participate.

II. Introduction

Zhengzhou Shuqing XX Society was founded in 19XX, and its president Wang XX guided it for several years. Now it is directly led by Gao Peng, a teacher of the Youth League Committee, and now the instructor is talented woman Mao Baoju. And assisted by the group department. XX club is the oldest club in our school. It is also one of the most active societies. And won the title of "Excellent Society of Henan Province" and "Excellent Society of the Year" for many times. XX society also has a strong sense of innovation and creation. The activities of XX Club have always been highly valued by school leaders.

XX club founded the school newspaper "Shuqing Students", which has been handed over to the school party Committee for the needs of school work. Now a literary journal, Flying Angel, has been founded, and now the electronic magazine, Flying Angel, has been successfully produced. My grades have been valued by the school leaders. We can also ask the merchants for help.

The management system of XX Society is the separation of the three powers of the president. The office is responsible for supervision and regular meeting summary. There are three departments: organization department, manuscript department and editorial department, and each department has a secretary. There are three small departments under each of the three ministries. President of the club. A vice president. Two office directors. The editorial department and the organization department are responsible for the typesetting of magazines and the outreach of various activities. The office is responsible for coordination. In order to work smoothly and achieve the expected results. Every department has a minister. The work of each department is independent and unified. The above is the reason why XX Society has made continuous progress and created its peak.

Third, the market analysis

1, this activity was strongly supported by the school leaders, the school youth league Committee, the school organization department and the instructors.

2. This activity is large in scale. The number of participants is large. The duration is long. Easy to attract people's attention. Will have a great impact.

This activity is a large-scale publicity. Invited many other institutions of higher learning. For merchants. The publicity space is large and the publicity time is sufficient. It will definitely bring extraordinary commercial benefits to businesses.

4. Our ways of cooperation are various. Diversity of propaganda methods.

5. In our activities. No matter what activities you sponsor. We all hang banners for you for free. Poster promotion. (Banners and posters are provided by merchants)

6. I hope our unique publicity and professional service. Strive to cooperate with you.

Four. Activity introduction

Purpose: To hold a series of activities on the occasion of the establishment of XX Society15th anniversary. Expand the visibility of XX Society, Youth League Committee and Zhengzhou Shuqing Medical College in society.

Target audience: teachers, students and other colleges and universities.

Activity time: from mid-April of xx to late May of xx.

Venue: Zhengzhou Shuqing Medical College. (The celebration was held in the gymnasium)

Activities: electronic magazine, paper magazine, wonderful fifteen-year information exhibition, fifteenth anniversary celebration, etc.

Verb (abbreviation for verb) publicity plan

1, who sponsors this series of activities of XX Club? You can hang banners and put up posters for free. (Banners, posters and related tools are provided by merchants)

2. If you sponsor an electronic magazine. E-magazines can add advertisements. E-magazines will be broadcast simultaneously in all classes.

3. If you sponsor a paper magazine. The price may be different according to the location of the advertisement.

4. Anyone who sponsors the 1 5th anniversary celebration in one time and exclusively enjoys the treatment of1. You can also add advertisements to two magazines.

Intransitive verb budget

(See attached draft plan for details)

Seven. The significance of sponsorship

1 can expand the popularity of businesses. Enhance brand value.

It can make our activities go on normally. Achieve a win-win situation.

3, increase exchanges and cooperation between schools, youth league committees, school organizations, associations, enterprises and society. Learning and progress.

4. Merchants can establish long-term cooperative relations with our company. Achieve long-term win-win results.

Note: During the cooperation with us, merchants can send people to supervise and guide the work. And sincerely hope that businesses will listen to our suggestions and cooperate with us. And give us valuable advice. )

Finally, I sincerely wish the merchants a prosperous business:

A book is profitable and prosperous.

I also wish us a happy cooperation!

Ten years' course, ten years' hard work and ten years' glory, XX College has gone through ten years of storms and ushered in its birthday. In order to enrich campus cultural life, show the achievements of campus cultural construction, increase external publicity, strengthen internal unity, redraw the grand blueprint of XX College and continue to write a brilliant new chapter, it is planned to hold the celebration of the anniversary of the founding of the Institute 10 on March 20xx. In order to ensure the smooth development of the preparations for the celebration, the following scheme is formulated.

First, the purpose of public relations planning

1. Through this celebration, we will sum up the historical experience of our school's development, show our educational achievements, further clarify our school's development direction, strengthen the ties between alumni, enhance and seek the understanding and support of all sectors of society for our school, and improve its popularity and reputation in society.

2. Through the scale effect of this activity, create a "campus culture" atmosphere, stimulate and inspire the enthusiasm of all teachers and students, strengthen students' understanding and understanding of the school, and form a sense of honor and pride. At the same time, it also promoted the healthy and rapid development of school work in the new period.

3. With the help of this activity, carry forward the principle of "showing achievements, expanding influence, rallying strength and promoting development".

4. Improve students' organizational and communication skills through the 10th anniversary celebration.

Second, the celebration time plan

(1) startup phase (20xx March -20xx June 10)

1. Establish a leading organization and working organization for the celebration.

School celebration preparatory Committee

Honorary officer:

Director:

Deputy director:

Under the leadership of the director of the celebration office:

2, study and determine the celebration day and the name of the celebration.

Celebration time: March 20xx 10

Celebration Name: Today is your birthday-my alma mater.

3. Hold a meeting of working group leaders to elect each group of staff.

4, each team according to the job responsibilities put forward work plan submitted to the celebration leading group for approval.

5. Create a celebration atmosphere inside and outside the school and publish a letter to alumni.

6. Start raising funds for the celebration.

7. Study and determine planning projects and campus landscape projects.

8. Enrich and improve the construction of campus culture, and design the school emblem, school song, school motto, school spirit, teaching style and study style scheme.

9. Complete other tasks determined by the celebration preparation leading group.

(2) Preparation stage (xx month of 20xx-xx month of 20xx)

1. Establish alumni contact station, establish alumni website and edit alumni address book.

2. Compile the history of ××× College, 10 anniversary album, edit the special issue of the anniversary, make CD-ROM (feature film), and design and determine the souvenir of the anniversary.

3. Hold the annual exhibition of calligraphy, painting, photography 10 for teachers and students celebrating the anniversary, publicize reports and shoot special films celebrating the anniversary. Decorate the school history exhibition hall.

4. Organize the construction of campus infrastructure: transform school gates and moral education walls, build school celebration signs, and repair and beautify the campus environment. Landscape beautification, school renovation.

5. Organize literary activities and exhibition rehearsals for teachers and students.

6. Carry out the activity of "Teachers and students sing a song together (school song)".

7. Organize the implementation of planning projects and campus landscape projects.

8. Continue to raise funds related to celebration activities and set up special funds.

9. Contact the implementation of leadership inscriptions and determine the list of important leaders, guests and important alumni.

10, formulate the specific implementation plan of the school celebration activities.

1 1. Complete other tasks determined by the celebration leading group.

(3) Celebration stage (20xx years x months-celebration day)

1. Invite leaders, guests and alumni.

2. Compile alumni records.

3. Draft the anniversary manuscript and print the written materials.

4. Hold a press conference and increase the publicity of the anniversary in various media.

5. Register to receive gifts and money and show them.

6. Celebrate the 50th anniversary of the founding of the school.

7. Organize various celebrations.

Third, the overall requirements

In order to make the teachers and students of the whole school fully realize the significance of the celebration, all preparatory working groups, departments, classes and teaching and research groups should, under the unified leadership of the school, carry out their work one after another, hold corresponding faculty meetings, formulate the work plan of the group, implement specific responsibilities, and complete all preparatory work on time according to the purpose and schedule of the activity. The school will supplement the appropriate personnel according to the progress of the preparatory work.

The preparation of the celebration is a systematic work, which requires the mutual cooperation and strong support of the teachers and students of the whole school, and requires all parties to obey the command, coordinate and cooperate to form a joint force. Qi Xin will work with the celebration to promote the progress of the school.

Anniversary activity planning book 3 I. Planning background:

The anniversary of 1 and 15 is a milestone in the development of an enterprise. It is timely to review the history and look forward to the future. And take this opportunity to thank all the customers, all the staff and all the people who supported Nanjing Horticulture to hold this celebration.

2. Purpose of the activity: As a horticultural company, we will use the celebration of15th anniversary to enhance corporate visibility, vigorously build corporate and brand image and reputation, and show a good corporate image to partners and the public. It is a rare opportunity to strengthen the cohesion of the company team.

Second, the theme of the event:

Since its opening, Nanjing Horticulture Co., Ltd., under the correct leadership of the leading group and the joint efforts of all colleagues in the company, has made remarkable achievements in the research and development and sales of new varieties in the past 15 years, and opened a branch in Jiangxi. No matter the production, management, sales and promotion of new varieties, or the corporate image, it has been recognized by Nanchang citizens and peers, and has achieved a proud business position. The business philosophy has been fully developed and won the hearts of the people. On the occasion of the opening anniversary of Nanjing Head Office, Jiangxi Nanchang Branch held a grand anniversary celebration for him with excitement and confidence, and took advantage of the business opportunities brought by the anniversary celebration to expand our unlimited commercial market and create gratifying sales performance.

Three. Organizer:

Nanjing gardening company Jiangxi Nanchang branch

Organizer: Nanjing Horticultural Company

Fourth, the preparation plan for the anniversary:

There are many factors to consider when planning a successful public relations activity. The planning and implementation of our company 15 anniversary celebration are as follows:

1, innovation

Only innovative activities can have good results. When we conceived the company 15 anniversary celebration, we designed a general framework: from the time when all employees visited all customers of the company, fireworks were set off in the company square at night to thank all citizens.

2. Timing

Timing often affects the effect of activities. If the timing is not good, the activity will not achieve the expected effect. If the right time is seized, this activity will be very powerful. We set the activity time at 65438+1October 20th. Because 65438+10.20 is the anniversary of the establishment of the company, if this celebration is successful, it will not only improve morale, establish a good impression on the company, but also deepen the public's good impression on the company and its products, and they will gradually regard 65438+/kloc-0.0 as a special day.

Step 3: Location

It is easier to locate indoor activities. "It is more difficult to determine the location of outdoor activities. There are many aspects to be considered in determining the location of outdoor activities, such as traffic, safety, appreciation, on-site facilities, the ratio of people to on-site space, meteorology, communication, electricity and so on. Lighting and so on. After several site selections, the park near the company was finally determined. The park is located on a busy street, which can attract the public to watch the sunset.

4. Content

Activity is a means to make the public accept the intention contained in the activity. In this way, it is necessary to carefully design the content of the activity, so that the activity fully contains the design intention and is easily accepted by the public. The content of the activity is designed as follows:

A, 65438+1October 18 and 19, the company formed more than 80 pairs of visiting groups to visit customers respectively, solicit their opinions, and thank them for their strong support to our business.

B, 65438+1On the morning of October 20th, four advertising vehicles were dispatched to express condolences to the Urban Construction Bureau, the traffic police and the government commission bureau, thanking them for their long-term support to the company and their contributions to urban greening and transportation;

C.65438 On the afternoon of120, new varieties were displayed in 20 points in the city, and thank-you letters were issued to consumers to thank them for their love for the company.

D on the evening of October 20th, 65438/kloc-0, a celebration was held: I grew up with the enterprise. Essays were issued for employees, and an award ceremony was held for outstanding employees and customers. After the party, people set off fireworks and firecrackers to have fun with the whole city.

5. Media

The role of the media must be taken into account when holding large-scale activities, and the influence of the activities can be expanded through the media. The key to using the media is to find a good news opening for the event, that is, when writing a press release, you should look at the problem from the reporter's point of view. The media work of 15 anniversary celebration is as follows:

First, find a good news headline:

B, make full use of advertisements; On October 8th, 65438/KLOC-0, I published a full-page congratulatory advertisement in local newspapers, and wrote what I wanted to say to consumers on it, trying to appear as a cultural image.

C. Carefully organize activities:1October 8 10, where all the staff hung the ribbon of "Nanjing Horticulture Co., Ltd. sends holiday greetings to the people of the whole city" to visit customers and consumers;

Use various media means. Except1October 8 10. In addition to newspaper advertisements and previous newspaper news, we also invited local radio and TV stations to conduct live interviews to publicize our activities and the company's achievements.

The arrangement of verb (verb's abbreviation) anniversary activities

1. Thank customers.

Time: 65438+1October 18- 19 pm

Participating departments: R&D Department, Business Department, Sales Department, Administration Department and Finance Department, in pairs. Form a visiting team

Visitors: customers of all companies, urban construction bureau and government departments in the city.

Task: thank customers, collect opinions, and carry them with you: ribbons, thank-you letters, and visit registration forms. Class A and B customers will send some flower care and planting manual training books. Interview requirements: uniform clothing ribbons, initiative and enthusiasm, modesty and courtesy, heartfelt thanks, moving people with emotion, listening to opinions with an open mind and carefully recording.

2. Potting activities

First, set the gift:

Time: 65438+1October 2 1, 13: 00- 15: 00 pm.

Drinking place: 4 people at 20 spots in the downtown area, only 130 pots are delivered, while stocks last.

B, door-to-door: mainly to send flowers to some government departments, urban construction bureau and parks. Today is my birthday-send a cake to celebrate my birthday.

Activity time:15:10-17: 00.

Venue: Company Gate

Activity content:

Item A: Anyone 15 years old, born on October 20th, 65438/kloc-0, can get a 6-inch birthday cake in XX bakery with the birth certificate (limited to 30, while stock lasts).

Item B: Any customer born on October 20th, 65438/KLOC-0 can get a 500g cake in XX Bakery with ID card or birth certificate (limited to 200 copies while stocks last).

Item C: Customers born on June 20th, 65438 will also get a beautiful birthday card.

Anniversary activity program 4 I. Activity background:

The company's tenth anniversary celebration.

Second, the purpose of the activity:

Celebrate the company's 10th anniversary.

Show the company's enterprise spirit of "honesty, dedication, cooperation and innovation"

Through the review of the company's ten-year development, let employees know how the company grew up step by step, reflecting the company's vigorous development vitality; Through refining the company's performance over the years, we will strengthen the belief that employees rely on the stable development of enterprises and make common progress; Through the affirmation of the hard work of employees in the process of obtaining various work achievements, we thank all employees for their unremitting efforts for the glory of the enterprise today.

Three. Activities:

1, "10th Anniversary"-Opening Ceremony

Make PPT and review the development process of the company 10 anniversary (major events, milestones, touching events, etc.). ).

look into the future

Choose excellent employees

2. "Talent Show" cultural performance

The whole company is divided into 8 groups according to departments: electronic workshop 2 groups, machining workshop 4 groups and office 2 groups. Each group performs 1~2 programs (at least 1 program) with unlimited content. In order to avoid the singleness of the program, it is necessary to report the content of the program in advance, give priority to final confirmation, and adopt the principle of "reporting first and then approving" to encourage individuals or free groups to sign up for performances.

Program Awards: First Prize 1 Second Prize 2 Third Prize 3.

3. "Team PK- Treasure Hunt" interactive activity

The whole company is divided into four groups according to departments: electronic workshop 1 group, machining workshop 2 groups and office 1 group.

Each group extracts each group's treasure map through the game (see Annex 1 for the specific game). Choose a team that performs well in completing the task.

Lottery: Before the activity begins, everyone will be given a post-it note with a number written on it, and the corresponding number will be put into the lottery box. Finally, five lucky employees will be randomly selected by relevant leaders, and the lucky employees will get the opportunity to draw the 10 anniversary prize.

Introduction to the lucky draw: There are corresponding prizes on the back of the words "Honesty, Dedication, Cooperation and Innovation", and lucky employees will draw the lottery according to the order in which they are drawn.

Fourth, activity preparation:

1, the company develops the production of PPT.

2. The preparations for the cultural performances of each group.

3. The design of the game.

4. Activity equipment preparation and award setting.

5. Division of labor on the day of the activity.

Predictability of verbs (abbreviation for verb):

1, PPT production: who will make it, the collection and screening of content, etc.

2, how to mobilize the enthusiasm of employees, especially the cultural performances.

3. Attractiveness of activity design and controllability of specific activity links.

4. In terms of personnel arrangement, especially in specific activities, some employees need to participate in the logistics of the activities, understand the process of the whole activities, and ensure the smooth development of the activities.

Intransitive verb budget:

1, site layout

2. Activity props

Step 3: Bonuses

Program of anniversary activities 5 I. Background of activities:

1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.

2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.

3. Invited customers are classified into hardcore customers (who come to work for the Brotherhood) and new customers.

Second, the purpose of the activity:

1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.

2. With the help of grand scenes, provide a better platform for the introduction of old customers.

3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.

Third, the theme of the event:

Warmly celebrate the fifth anniversary of the establishment of the marketing group.

Fourth, the activity process:

1. More corporate culture films such as club introduction and XX review will be shown before the meeting.

2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;

3. Opening remarks

Step 4 introduce guests

5. Speech by company leaders

6. Speech by local leaders (can be replaced by typical customers)

7. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in the form of sketches. )

8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and the leaders will take the stage to issue certificates, take photos, host interviews, and speak for customers.)

9. Keynote Speech (Expert Lecture)

10, announcement of preferential policies

Verb (abbreviation for verb) prize setting:

1. All customers who come to the event site will get a small gift (the gift depends on local preferences).

2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.

Anniversary planning book 6 I. Time, form and theme of celebration activities

The anniversary celebration is planned to be held in the middle and late August. In order to achieve the expected purpose, a series of activities have been planned, namely, promoting member enterprises and establishing a good image; If you get rich, don't forget the party and try to repay the society; Hold a celebration meeting to make the Guangdong, Hong Kong and Macao Chamber of Commerce a household name and expand the influence of the Chamber of Commerce in society. The theme of the anniversary celebration is to connect with the countryside, develop the economy and repay the society.

Second, the activity arrangement of each stage.

1. Promote our enterprise and establish a good image of the Chamber of Commerce.

The schedule is from July 10 to July 20th. Person in charge: Wan and Secretariat staff.

Contact reporters from Gannan Daily and Ganzhou TV Station before July 5, and ask them to help report the expenses of Haode Group, Wei Liang Tungsten Industry, Bode Group, Wang Fu Hotel, Gannan Building Materials Market, Shantou Jian 'an (Ganzhou) Company, Huabaojia, Chuhan Household Appliances, Top 100 Supermarket, Jiangxi Guangxing Technology, Xinfeng Medical Stone Wine Industry, Ganzhou North and South Market, Juyi Knitting, Xinfeng Zhongqiao Industry, etc. from the celebration activities, about 20,000 yuan.

2. When you get rich, don't forget to create a party and actively repay the society.

Time: July 26th morning Location: South Gate West Park

Person in charge: Zhong Dayong and secretariat staff.

In order to express members' feelings of not forgetting the * * * Party when they get rich, I will contribute 12000 yuan to help 20 primary school students in this city complete their studies, do something practical for laid-off workers, and do my bit to create a * * * harmonious society, and ask Deputy Secretary-General Zhong Dayong of the Municipal Youth Federation to contact the Communist Youth League Committee and the Municipal Women's Federation to ensure that 20 poor primary school students in this city complete their studies.

It is planned to invite TV stations to report that 20 students presented flowers and wore red scarves to our representatives, and arranged for student representatives to speak, which was presided over by the leaders of the Communist Youth League Committee.

The above 17000 yuan is paid from the celebration funds.

3. Hold an anniversary celebration meeting, expand the popularity of the Chamber of Commerce, attract elites from three places who have invested in Jiangxi, improve the quality of the Chamber of Commerce, and make the Chamber of Commerce truly become a brand chamber of commerce in Ganzhou.

The schedule is August 23rd. Person in charge: Li Hong and secretariat staff.

① Time, place and scale:

Report to the lobby on the first floor of Ganzhou Hotel from 3: 00 pm to 6: 00 pm on August 22nd to collect materials.

A celebration meeting and unveiling ceremony will be held at 9: 30 am on August 23rd. After the meeting, all participants will take a group photo and enjoy Chinese food.

Dinner, party and lottery at 6 pm on August 23;

Staff size: about 150 members of the association, about 10 invited municipal leaders, about 50 invited relevant departments, and about 50 invited brotherly chambers of commerce inside and outside the province and related overseas guests, and the above number is about 300.

② Budget

Expenditure expenses:

A, the newspaper fee is about 80,000;

B. Printing picture books is about 80,000 yuan;

C, etiquette company planning, etc. About 30,000 yuan;

D, the document fee is about 5,000 yuan;

E, purchasing souvenirs is about 654.38 million yuan;

F, the meal cost is about 72,000;

G, the accommodation fee is about 20,000 yuan;

H, the performance fee is about 3000 yuan;

First, the lottery prize is about 35,000 yuan;

The above * * * is about 460 thousand yuan.

Source of funds: mainly rely on the sponsorship of member enterprises to raise funds for celebration activities, and hold a ceremony to donate funds for celebration before July 20.

Third, organize and lead.

In order to ensure the success of the celebration, a celebration leading group was established, and the list of personnel is as follows:

Consultant: Xia,,, Zhong.

Team leader: Zou Guoqiang

Deputy team leaders: Wang, Wang Deshuang, Li Hengquan, Yao Chuhan, Zhong Xiancheng and Li Hong.

Team members: all staff of the Secretariat.

The office consists of: Li Hong, director of the office (concurrently)

Fourth, work management.

1 and July 1-5 reached an agreement with the media to promote member enterprises and began to promote member enterprises;

2.7 1-5 Drafting various documents and determining the meeting place, accommodation and dining place;

3. On July 5th-10, an agreement was reached with the Youth League Committee to help poor students;

On July 26th, a donation ceremony was held to help poor students finish their studies.

5. On July 28th, the album was delivered for printing;

6.8 1 Send all invitations.