What is the level of Fiyta?

Fiyta is considered a mid-range brand, with prices ranging from 600 yuan to 6,000 yuan.

Fiyta was established in 1987, integrating watch design, manufacturing and sales. Ingenious design enables each watch to display exquisite craftsmanship and help consumers record every beautiful moment in life. Interpreting classic culture while also conveying one's own attitude towards life.

Since 1989, Fiyta has frequently participated in international watch events and competed with many well-known brands, which has been highly praised by industry insiders at home and abroad. Its stores are currently distributed in a wide range, making it convenient for consumers in various regions to make purchases.

Judging from the movements used by Fiyta, its movements come from three sources: Swiss, Japanese and domestic. Let’s first introduce the Swiss movement. Fiyta’s watches with ETA movement are sold as high-end products, and they cannot afford to make any concessions compared to Tissot.

The second is the Nissan core, which is Citizen’s 8200 series. It is also Citizen’s only mechanical movement series. It has experienced the test of time and its performance is very stable.

But one thing you need to know is that the Citizen movements used by all other manufacturers are different from those used by Citizen. Citizen's export movements are all produced by MIYOTA. The 8.200 watch used by Fiyta surpasses Citizen in both style and quality.

In 2017, we launched the brand rejuvenation strategy, continued the spiritual connotation of innovation and enterprising spirit, and gave the brand a new attitude and proposition: stick to what you love. It means "use every moment to do what you love" and speak out for the values ??of contemporary young people.