Traditional Culture Encyclopedia - Photography major - Illustration collocation-how to draw three short poems?
Illustration collocation-how to draw three short poems?
First, the scope of application of illustrations
Free creation class:
Picture books of fan chronicle exhibition, birthday greetings, Q version of cartoon creation, travel notes painting, street graffiti, etc.
Decorative painting:
Home improvement, wall view, curtain, fabric, storage, etc.
Publications:
Illustrations used in book covers, inside pages, coats and catalogs.
Including illustrations used by newspapers, magazines and other editors.
Commercial publicity:
Advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements;
Business image design: product logo, corporate image (mascot);
Commodity packaging design;
Packaging design and illustration DD consumer guide, commodity description, manual, chart and catalogue
Video multimedia:
Role and environmental art setting or interface design in film and television dramas, commercials, networks, etc.
Game design:
Game promotion illustration, game character setting, scene setting
Animation, cartoon, cartoon
Animation original painting setting, cartoon design, cartoon design
Basically all commercial paintings can be counted as illustrations.
Two types of applications
In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations.
Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature.
Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce.
The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction.
Illustration definition
Modern illustration is different from ordinary artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities.
Art illustrations usually have three functions and purposes:
As a supplement to the text;
Let people get the satisfaction of perceptual knowledge;
Show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life.
The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy.
Illustration attraction function
The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince what they convey, accept the propaganda content gladly in the aesthetic process and induce them to take the final action.
Display vivid and concrete images of products and services, and convey information intuitively.
Stimulate consumers' interest.
Enhance the persuasiveness of advertisements.
Strengthen the attractiveness of commodities and stimulate consumers' desires.
Second, illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.
The most popular and eye-catching fashion illustrations are here! The works of Helen Downey, a popular fashion illustrator
As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?
Fashion illustration's golden age
In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.
Harper magazine cover
Fashion illustration's Collision with Fashion Brands
In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.
The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.
The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.
Helen doni factory
Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.
Helen doni factory
However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.
From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.
AlexMerry's works
In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.
AlexMerry's works
When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.
The works of James Jean and Oliver Schlowing.
This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.
At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.
JamesJean's works
In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.
In addition to jointly creating the wall works of the exhibition space, they also perfectly integrated the illustration works into the new season's fashion series. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.
Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.
GraceCoddington's works
Pioneer fashion illustration
In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.
VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.
VelwynYossy's works
ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.
Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.
ErnestoArtillo's works
His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "
ErnestoArtillo's works
Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.
Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.
JamesJean's Fashion Illustration
After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.
Wonderful review:
[Editor, Wen/Chen Zhuo]
How to draw three illustrations in a short poem? The short poem and three paintings are written as follows:
1 First of all, understand what the poem is saying and the meaning of each poem. 2. Extract the scenery and the characteristics of the scenery in the poem. 3. Create a picture distribution in your mind, or use a pencil to mark where to draw what scenery on paper. 4. Hand-painted. Illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.
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