Horizontal paper tube of paper tube

The generalized concept of paper tube leads to the concept of integral paper tube. This concept understands the paper tube as a whole consisting of five levels. Refers to the extra services and benefits that customers can get when purchasing regular paper tubes and expected paper tubes. In terms of paper tubes, when extending the level of paper tubes, we should pay attention to providing satisfactory after-sales service, delivery and quality assurance. For example, the paper tube of International Business Machines Corporation of the United States is not only the electronic computer itself (including hardware systems such as mainframe, terminal, storage device and printing device), but also incidental services, such as instruction manual, software system, programming service, maintenance service and warranty. The concept of extended paper tube comes from an in-depth understanding of customer consumption needs. Because buyers buy paper tubes to meet a certain demand, they hope to get everything related to meeting that demand when they buy them. It can be seen that a customer's consumption demand is actually a system. Knowing this, we will understand that what an enterprise sells must also be a system, that is, a whole composed of related goods and services, not just an object, so as to fully meet the demand. Only by providing customers with extended paper tubes that have more practical benefits and can perfectly meet the needs of customers can we win in the competition.

Three points should be paid attention to in the design of extended paper tube. First, any extended paper tube will increase the cost of the enterprise, so when designing the extended paper tube, marketers should consider whether the customer is willing to bear the extra costs. Secondly, the benefits brought by paper pipe extension to customers will soon be transformed into the expected benefits of customers. This phenomenon is caused by competition. In order to attract customers, competitors continue to provide customers with extended paper tubes. Therefore, it is not a once-and-for-all thing to extend the design of paper tube, and it should be continuously improved according to the needs of customers and the trends of competitors. Thirdly, the extended paper tubes have increased the price of paper tubes, prompting some competitors to peel off all the extended paper tubes, so as to greatly reduce the price and attract customers in other market segments. Therefore, there are five-star luxury hotels and small hotels with simple facilities such as cheap hotels and motels, which meet the most basic needs of passengers in terms of food and accommodation at low prices. It refers to the paper tube that includes all the extension and evolution parts of the existing paper tube and may eventually develop into the potential state of the future paper tube. The potential paper tube indicates the development prospect of paper tube. For example, color TV sets can be developed into video recorders and computer terminals.