2000 words of virtual reality scientific papers

Virtual reality technology, also known as spiritual technology, is an advanced man-machine interface with the basic characteristics of interactivity, immersion and conception. It is a rapidly developing comprehensive computer and graphics interaction technology. The following is a 2000-word virtual reality scientific paper I carefully recommend for you, hoping to help you.

A 2000-word scientific paper on virtual reality —— TV communication and virtual reality construction

Abstract: Television not only reflects the social reality, but also participates in the construction of the real world. The marketization of the media makes the audience become active participants in the production of TV media content, and the imbalance of content demand between the target audience and the influential audience makes the information dissemination of TV tilt towards the latter in content and expression. The urban audience orientation of Village Discovery constructs the virtual reality of rural social life and the stereotyped image of farmers.

Keywords: TV; Dissemination; Virtual reality; audience

China library classification number: G206.2 document identification number: Part A number:1003-949x (2007)-01-0045-03.

The ideal mode of media and information and mass communication is to faithfully and effectively reflect social reality, so as to realize the functions of social monitoring and integrated communication. The knowledge structure and values of mass communication practitioners will also affect the process of information transmission to varying degrees, and the attenuation and dislocation of information is often inevitable in mass communication. French postmodernist writer Shang? Bourguia pointed out that the emergence of mass media, especially electronic media such as television, has changed the most basic nature of our lives. Television is not just about the world? Show? In front of us, we are increasingly defining the world in which we actually live. Virtual reality is not unacceptable to some extent. For example, the appearance of super girl has gone beyond the competition itself, connecting voters, spectators, media critics and other people who participate in personal speech and change the course of events to varying degrees. Bourguia believes that in the era of omnipotence of media, a new reality, namely virtual reality, which is constructed by human behavior and media images, is emerging. This kind of virtual reality is composed of illusion, which can only be given meaning by other images, so it has no ability to exist in it? External reality? However, the appearance of super girl may need to modify Bugia's idea to some extent, because the virtual reality of super girl is becoming a part or all of reality in the process of national participation. The only difference between Super Girl and this paper is that the suspense of the former itself may rewrite the ending, and its entertainment attribute can also accommodate virtual reality as a part of reality. However, the mission of television to agricultural programs is relatively serious and objective. Whether it comprehensively and objectively reflects rural life and farmers' image will directly affect agricultural policies and the evaluation of others, and even affect the formulation of agricultural policies. Therefore, it is more important to reflect the rural reality with holography. However, in addition to the possibility of virtual reality construction in mass media itself, the competition in modern media market makes the audience demand rise in the process of communication, and the audience participates more actively in the production of media content. Due to the unbalanced content demand between the target audience and the more influential audience, the content production of agricultural programs tends to the latter, and the construction of virtual reality is further deepened by TV communication.

Firstly, the decline of disseminator-centered theory and the rise of audience-centered theory.

Throughout the history of communication sociology, what did the early researchers take? Communicator-centered theory? Paradigm cuts off the organic connection between the communicator and the audience, and studies the communicator as a closed ontology. With the development of the times and society, disseminator-centered theory? Unable to face the theoretical paradigm? New problem? Its decline is inevitable. Since 1950s, communication has accepted the theoretical achievements of related disciplines, such as hovland's? Personal difference theory? Festinger's? Cognitive impairment? Theory and Riley's? Decline in social categories? And so on, the importance of audience in communication activities has gradually become more and more valued by the world. 1956, put forward by Wang Zhong, a famous scholar in China? Readers need theory? . However, this kind of research soon stopped because of severe criticism. It was after the 14th National Congress of the Communist Party of China that we really paid attention to the audience. What about today? Audience-centered theory? Has replaced the old one. Communication center theory? Be in a favorable position. Li Liangrong pointed out in the late 1990s: Who is the audience? An active participant in the media? Is this argument correct for Wang Zhong? Readers need theory? It is of great practical significance to extend and expand it. The audience's regulations on mass media mean that information is spread and accepted in this article? Bipolar disorder? Its value and even the meaning of its existence depend on the audience? Reading? In the process. Therefore, we must attach importance to the ontological study of the audience. Its main content should include internal factors such as demographic characteristics, cultural characteristics and psychological characteristics of the audience, as well as external factors such as stylistic characteristics and acceptance situation.

At the same time, the economic nature of TV itself also makes the production and circulation of TV programs further market-oriented. For most market-oriented TV stations and TV programs, the research and satisfaction of TV viewers largely determines the competitiveness and even life and death of TV stations and TV programs. Although television is a modern communication tool, it, like other communication means such as language, posture and expression, is produced in human production activities, which effectively promotes the production and reproduction of human material civilization and spiritual civilization. Therefore, television has economic attributes. In many countries, TV media has dual attributes, which is not only the main body of information production and dissemination, but also a social tool. With the reorganization of media, TV media began to assume multiple roles, half as a public opinion organization and half as an economic entity. The former must maintain its independence to ensure its basic responsibility to society and finally realize its ultimate pursuit of justice and objectivity. The latter allows them to participate in social communication, and from the media itself, all media organizations can conduct business activities and often get very ideal business income. In other words, the media organization is an economic entity whose main task is to produce information products. As a modern media, TV has its own business income in many countries in the world, whether abroad or in China, and quite a few TV stations have surpassed some large enterprises in the host countries. Duan pointed out in The Changes of Social Relations and the Transfer of the Right of Information Dissemination that in recent 20 years, the changes of social relations caused by the reform of China's economic system and political system have shown a positive trend in promoting the reform of the mass communication system. The original highly centralized right of information possession and information dissemination has shifted horizontally, and the social strata with these rights have begun to diversify. With the deepening of media industrialization today, the interaction between TV and audience has gradually changed from the past media monopoly interaction to audience-oriented interaction. In other words, this interaction has evolved into the interaction between media power and audience's attention resources and recognition, so the realization of media rights depends on the successful interaction between audience's attention resources and recognition of media and existing and potential advertising subjects. Take Hunan Satellite TV as an example. Before making a program, TV stations should conduct a lot of feasibility analysis and program promotion demonstration based on audience research. In the process of program production, the program influence indicators such as audience rating and market share are strictly assessed and sorted, and the program influence indicators will generally directly determine the program advertising revenue. Compared with 2005, the audience composition of Hunan Satellite TV last year has the following obvious characteristics: the proportion of female audience increased by 5.4%, and the age composition of audience showed the characteristics of 14 years old and over 55 years old, especially the proportion of young audience over 65 years old decreased; However, 15 to 54-year-old mainstream audiences have increased, and the proportion of young audiences aged 25 to 34 has increased by more than 10%. The proportion of highly educated audience increased rapidly, and the proportion of audience with university education or above increased by 35.68% compared with the same period of last year.

Although the majority of the main audience of Hunan Satellite TV have technical secondary school education or above, the audience with college education or above is on the rise, and because of the accumulation of cultural capital of highly educated people, they often gain a higher status and relatively strong purchasing power, so they are also the target audience that Hunan Satellite TV strives for. However, the main audience of Village Discovery is basically the audience with middle school education, and the people with college education or above are not within the target audience of Village Discovery. Judging from the actual viewing situation, people with college education or above are basically absent from Village Discovery. Therefore, although the ratings and market share of Village Discovery are competitive in Taiwan's ranking, the purchasing power of its target audience is relatively limited.

Thirdly, the influence of urban audience and the content production of agricultural TV programs

Habermas once analyzed the development process of media from/kloc-0 to the beginning of the 8th century, and described the emergence and decline of public sphere. He pointed out that the public sphere is similar to a stage of public debate, where people can discuss issues of concern and reach some views. However, the development of mass media and cultural industries is largely due to the shallowness of the public sphere. In congress and the media, politics is more like? Stage performance? Public opinion is more the product of media manipulation and control such as advertising. Giddens' concern is not unreasonable, but the media itself is not always in a manipulated position. With the continuous advancement of media marketization, the survival of more and more mass media has begun to be restricted by advertisements. The market influence of mass media depends on selling the audience's attention resources to advertisers and realizing the secondary attention resources of the audience? Sales? . The market influence of mass media depends not only on the audience size, but also on the audience quality. The audience of mainstream media should be a group of people with the strongest social action in quality. If you catch this group of people from the upstream culture, you can cover people from the middle and lower reaches. (5) In the advertising sequence of China TV market, including Hunan Satellite TV, products for rural audiences, such as agricultural machinery and commodities with low profit margins, are basically marginalized, so urban audiences have greater influence on agricultural TV programs, including Discovery in the Country. At present, the aesthetic tendency of urban audience is directly manifested in urbanization and entertainment. Therefore, the program "Village Discovery" is more interesting and has more entertainment elements, which meets the entertainment and leisure needs of urban and rural audiences to a certain extent, but it is slightly weak in the interpretation of agricultural policies and the information service of getting rich through science and education, which cannot meet the urgent needs of rural audiences for such information. Most rural audiences are still interested in news programs. In the era of rapid social change, farmers' information assistance should be more reflected in their understanding of the social situation, the macro-level of agricultural policies, and service information such as getting rich through science and education or weather forecasting. However, at present, the release of such information in Discovering Villages is far from meeting the actual needs of rural audiences.

Fourthly, the construction of rural virtual reality and the generation of farmers' stereotypes.

The entertainment of program style itself does not constitute the construction of rural virtual reality, but the production of program content with entertainment elements as the primary position can make the outside world have another imagination of rural social life. The daily program setting of Village Discovery mainly focuses on the new things and interests in farmers' lives, and the activities held irregularly are also draft activities mainly based on visual and auditory stimulation, such as? Looking for a beautiful village girl? And other activities. Such activities have enriched rural cultural life to a certain extent and inspired rural audiences to pursue beauty and goodness, but once? Looking for a beautiful village girl? When such activities become the mainstream of TV programs, the deeper rural reality is ignored. Can we use the actual population composition in rural areas now? 386 199 troops? Because a large number of farmers go out to work, the population left behind in rural areas is mainly women, children and the elderly, even in most rural areas. Village girl? Not much. It has become a general trend for young women with certain working ability to go out to work. The emergence of this trend is because farmers' profits from land are already weak, so they leave the land to find non-agricultural employment opportunities. In the process of going out to work, their labor rights and interests, living conditions and the identity of urban fringe people also need more social attention. Discovery in the countryside, as a relatively professional program reflecting the life of rural farmers, does not pay much attention to the rural social reality that should be reflected. It actually filters the reality of rural farmers based on the information preference of urban audiences, thus constructing a relatively flat rural life from a one-dimensional perspective, constructing a virtual reality for urban audiences, and shaping the stereotype of farmers for non-agricultural audiences. Stereotype refers to people's fixed, generalized and general views on a certain kind of people or things, which is a very common phenomenon when we know others. Stereotype is mainly because in interpersonal communication, we can't communicate with every member of a group in depth, or we can only communicate and understand indirectly through some media. Therefore, people can only push from the local to the whole and be contacted by people. Once the stereotype is formed, it is difficult to change, and repeated descriptions by the media will also strengthen this impression. It is not difficult to find that some city audiences get the impression that rural life is more relaxed and interesting than urban life, and farmers live a leisurely life. The formation of this stereotype does not help to bridge the cultural gap between urban and rural areas and strengthen understanding and communication between urban and rural areas.

Fifth, explore the function of TV agricultural programs.

Shi Lamu summarized the proper function of mass communication from three aspects: political function, economic function and general social function. He not only affirmed the entertainment function in the general social function of mass communication, but also pointed out that the political function of mass communication should include supervising the social operation, coordinating the public's understanding and will, exercising social control, and transmitting the cooperative provisions of social norms to new members of society. At present, the trend of TV channels and TV programs makes the main functions undertaken by different media different. For example, the emergence of entertainment channels and movie channels has met the needs of the media to provide professional information services. The appearance of TV programs for farmers, including Village Discovery, also provides a platform for rural audiences to obtain proprietary information and others to understand farmers and rural life, so it can also reflect social reality at a deeper level. However, in the actual operation process, on the one hand, the construction of virtual reality by TV communication is inevitable, on the other hand, the pressure of program survival always exists. Therefore, while satisfying the information preference of urban audience with relatively strong purchasing power and ensuring the survival and sustainable development of the program, we should find a more practical and comprehensive way to reflect the rural social reality, combine image stimulation with realistic themes, meet the information needs of rural audience, reflect the rural social reality and farmers' image in a holographic way, and realize the participation of TV media.

References:

[1] neil Pozmann, The Disappearance of Childhood, Wu Yanzhou, Guangxi: Guangxi Normal University Press, 52000.

[6] Li Liangrong, 7 Introduction to Journalism, 8 Beijing: Beijing Higher Education Press, 9 1999 1 Edition, 1015 Page.

[1 1] Zhou Hongduo, 12 TV Program Management Strategy, 13 Beijing: Beijing Broadcasting Institute Press, 142000.

[15] Anthony Sociology? Giddens, 16 Beijing: Peking University publishing house, 172003.

[18] "China media industry development trend forecast and competitive strategy", 19 Yu Guoming, [20] China Renmin university editor, 2 1 22 teacher forum highlights, 23 1 set.

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