What is the development course and future development trend of the mobile phone industry?

With the progress of low power consumption of chips and the development of global 3G networks, another revolution in the mobile phone industry has come. Since the invention of mobile phone, it has experienced many changes and transformations. From the communication mode, 1G is an analog signal, 2G is a digital signal, and 3G and 4G are actually digital signals. There is no essential change except that the internet speed has become fast enough to change people's lifestyle. With the development of chip technology, screen display technology and battery technology, the mobile phone itself has become more and more intelligent, and the development mode has also changed from the original single product production to division of labor and cooperation. Slowly becoming more and more like the PC industry, following Moore's law, all components are standardized. From the external environment, communication technology makes the network speed increase continuously, the proportion of call function decreases gradually, and the status of each operator is marginalized, eventually becoming the pipeline of the network. Under this great change, everyone has the opportunity to become the king of the next generation.

Main combatants:

The originator: apple

When Jobs showed the iphone to the world, it attracted a lot of ridicule, and no one realized that the mobile phone industry had been subverted by him. Today, Apple's market value has reached $330 billion, making it the first brother in the high-tech industry and undoubtedly the admirer of all its competitors. Usually, reformers in an industry come from outside the industry. Apple has genes such as software and hardware, industrial design, user experience, etc., and has made epoch-making products like iphone, creating an APP model.

Mobile phone manufacturers: Nokia, MOTO, Samsung, LG, RIM, Sony Ericsson, HTC.

Nokia: Nokia is the king of the keyboard era. Its products are practical and simple in appearance. At that time, the hardware and network were poor, so the symbian system was launched, which won 70% market share of smart phones in one fell swoop. It is this that makes Nokia arrogantly think that all new things are not what users want. Nokia changed its CEO, established alliances with Intel and Microsoft, and developed two mobile phone systems, Meego and WP7. Disadvantages: It lags behind other smart phones and is in an absolute disadvantage in the North American market, which may become a pipeline.

MOTO: I have always been a madman, and I have infinite attachment to industrial design. There have been classic products such as V70, V3, A 1200, and of course, I finally fell into this attachment. Everyone also regrets the failure of the iridium project. Just when everyone thought the Motorola brand would disappear, they turned over with Android. In the future, we will continue to grasp the rhythm of the industry and play our own madness.

Samsung: Strong integration from the direction, the advantage lies in the advantages of production speed and cost. The disadvantage, perhaps, is that South Korea is adjacent to China, and it also absorbs opportunistic ideas. Imitation is always greater than innovation and cannot be a leader.

RIM: Unlike other manufacturers, it has its own unique temperament. The full keyboard and email system are its advantages, and there are still many fans in North America. I don't know enough about the general trend of smart phones, and I am confused about changing myself or sticking to myself.

LG: It's basically the same as Samsung, but it definitely has a more abnormal taste in appearance.

Sony Ericsson: It was also brilliant in the era of feature phones. Quality and appearance are its advantages, but it has the disadvantages of long research and development cycle and high cost. If there is no change, there will be few opportunities in the future.

HTC: The Chinese world's first world-class mobile phone brand, a veteran of the smart phone industry, it is really not easy to maintain the research and development speed and low cost, while maintaining the cool feeling in the hearts of North Americans. So far, htc's mobile phone has the highest cost performance, and various systems have also ensured its stability in the industry.

Personal computers: HP, Dell, Lenovo, Acer.

Under the current smart phone revolution, PC manufacturers find that the rules of the game are so similar and want to share a piece of the action. But there is basically no great achievement, because there is still a gap between brand influence and industrial design and other manufacturers.

Internet: Microsoft, Google

In the field of Internet, the two are inextricably linked. The mobile Internet is the zero starting line for the two giants. Everyone wants to rule the world like windows, and it is wrong for Microsoft to think according to PC. You should know that the mobile phone does not exceed 5 inches at most, so Android temporarily leads by absorbing the advantages of IOS. At the same time, android has internet genes, adhering to the spirit of Google's "don't be evil" and opening the operating system for free. This is also an alliance strategy. Let's unite mobile phone manufacturers and network operators to integrate the world information. Android has become the fastest growing system in the world. Microsoft learned from a bitter experience and launched WP7 system, and reached an agreement with Nokia. However, there are essential differences between this system and android, such as licensing fees and high hardware requirements, which lead to slow growth.

Platform: IOS, Android, WP7, symbian.

IOS is only made for Iphone, which is simple and easy to use, with few customized contents, stable operation and software never crashes. There are 30 softwares, but many of them need to be paid. Perfect closed ecosystem, and of course, China people's favorite prison break. Android is an open source system, which is completely free and can be customized at will. There are hundreds of thousands of softwares, and each mobile phone manufacturer customizes the mobile phone according to its own characteristics. Diversified operation, very suitable for geeks. WP7, with novel UI, convenient operation, high hardware requirements and payment, inherits the consistent compatibility of windows. The available software is the least and the development is slow. Symbian, with low hardware requirements, poor user experience and rich applications, is suitable for keyboard smart phones.

In this revolution, there are the following characteristics, and players who fail to grasp these laws will be eliminated. First, mobile operators will eventually become pipelines. Any operator who wants to enter the mobile Internet is burning money. After all, operators are unmatched by traditional industries and IT elites, and failure cases can be seen in the mobile phone system made by mobile. Maybe in the near future, mobile phone numbers will disappear, and everyone will have their own unique ID to communicate with each other. What operators need to do is not how to prevent themselves from becoming pipelines, but how to change their thinking and do the essential work of pipelines. Second, it is impossible to combine hard and soft. Even Apple King has to outsource some parts. Like the PC industry, the industrial division of labor is becoming more and more detailed, and each manufacturer should choose the power point according to its own advantages. Third, in the future, there will not be only one windows as in the PC era, but multiple systems will coexist, because the app model will leave more benefits to developers, so that the mainstream software used on all platforms will be the same in the future. This is different from the PC industry. For a long time, there will be multiple platforms and multiple mobile phone brands competing at the same time.