Ask for a cartoon in the 1990s: the theme song is Taiwanese. I remember the last scene when the sun set on the mountain.

I talked to grandma magic. It's not the plot you said. She is a cartoon of Taiwan Province Province produced by 1998.

If you can provide me with that Minnan lyrics, I should be able to help you find it!

Attached are articles about children's programs in Taiwan's TV history.

Notes on TV Fairy Tale Kingdom —— On Taiwan TV Children's Programs

On the social level, TV children's programs integrate culture, education and entertainment. Countries all over the world attach great importance to the production and broadcasting of children's programs and the related research on the influence of media on children. The so-called children's program is aimed at children's needs and development, considering the influence of viewing, taking educational content as the business strategy, and the program forms are diverse, including animation, documentary, quiz, variety show, family life drama, live report and so on. Therefore, although entertaining cartoons are attractive to children, they are not included in this article.

●11950s

Since 195 1, the first children's program "Children's TV Play" has been broadcast by Taiwan Province TV Station (5 1. 10.438+03? -62.2.28? , 400 episodes), presenting 24 filial piety stories and folk fairy tales in the form of drama. The children's programs in the first grade of Taiwan TV include: children's TV series, children's stories, children's songs and dances, children's entertainment evenings, animal performances, independent activities, educational games and life education. The following year 1 1 month, "children's intelligence test" and "children's puppet show" were added, and there were normal children's program slots every day after that.

The Children's World (TVI, 57./KOOC-0/./KOOC-0/4) hosted by Liang Shuanguan and Ni successively can be said to be the originator of magazine programs, including song and dance performances, storytelling, cartoon appreciation, singing tours, children's talent competitions and so on. 1960, China TV Station was established, and the content and form of children's programs were similar to those of Taiwan TV Station.

●1960s

Cctv was founded in 1957, and it was not until 196 1 that it began to produce and broadcast children's programs, and the types were similar to those of the other two stations. Only Haha Paradise (6 1. 1. 1) is a puppet series, and Beibei Theater (6 1.4) is a joint performance of children and puppets, which gives me an important role in children's programs.

Early Taiwanese TV children's programs were always advertised as suitable for all children in front of the TV. It was not until "Angel Paradise" (61.3.6-62.12.28,300 episodes) that the concept of age-specific production began, and it was also the first children's tape program. This magazine program is designed for children aged 2 to 6, including music, art, life, sports, natural science, stories and puzzles.

Three children's programs used to focus on children's talent show and quiz, but they became more popular after the mid-1960s. All the newly launched programs held competitions and encouraged children to take pride in mastering knowledge.

Only Little News (China TV Station) has children as small reporters, and visiting and hosting programs outside can make children think positively. When the production difficulty is unsustainable, this effort will eventually be short-lived. .

● The 1970s.

One of the commendable changes in children's programs in the 1970s was that they began to attach importance to science education, among which CCTV's Children's World was the most famous. In cooperation with Minsheng Daily, the program is reported on location with the theme of science and ecology. Since the first episode of 1970 was broadcast on August 6th, this program has nearly 1000 episodes in stock. The content of the program is published in Minsheng Daily every week, and the video of the program is released by Zhongshi Culture Company after the broadcast, which drives another example of the operation of children's programs in China and is also the main reason for the enduring program.

The production and broadcasting of three children's programs are mostly based on the provisions of the Radio and Television Law, and TV stations must have two self-made children's programs. In 1970s, TVI only maintained two programs, Happy Angel and Doctor Miao, while CTV was supported by Children's World and Fairy Tale World. Because children's programs belong to educational and cultural programs, as long as the proportion of educational and cultural programs reaches more than 20% of the total broadcast time of the whole year, even if TV stations do not broadcast children's programs all year round, there is no "illegal" situation.

From the perspective of children's reading, the picture is simple, the theme is clear, the meaning is simple, the rhythm is lively, and the sound effect is interesting, which can attract children's attention and understanding. Throughout the children's programs in Santai period, there is a lack of overall planning, units are not connected in series, the theme is loose, and the content is complex and astringent; In order to change, new units are constantly introduced to make the program look chaotic; In addition, the age of appeal is vague, the host is rigid or too cute, which makes senior children tired of the situation that junior children can't understand, and the ratings are generally poor.

● The 1980s.

1973, the Information Bureau set up a public television production and broadcasting team, and in May of the same year, it launched the first public children's program "Let's Read the Amethyst". 1975, the production task of TV programs was handed over to the Radio and Television Development Foundation until the TV station was formally established. This transitional period is the peak stage of children's TV program production in Taiwan Province, producing programs for preschool children and school-age children respectively.

In the first three years, the so-called public TV programs still attached importance to traditional cultures such as stories of loyalty and filial piety, moral cultivation, children's poems, nursery rhymes, etc. The biggest difference from the three stations was that they did not rely on talent competitions to grandstanding, but the programs lacked vividness and diversity. Because the Radio and Television Fund has to deal with the levy case every year, communication companies have racked their brains in both content and form in order to win the opportunity of appointment. After the 1980s, the theme setting became more vivid. Take science programs as an example. Besides comprehensive science, there are also plants, animals, astronomy and computer programs. Law, financial consumption, professional understanding, psychological emotion, safety education, children's physique, nutrition concept, art and aesthetic education have also become the themes of the first program. In addition, care for the lives of remote areas and indigenous children is more extensive.

Formally, the production unit keeps trying new packaging technology, and documentaries, puppets, animations, MTV, short plays and so on are intertwined in the program. However, simple and stable programs can highlight the program style, such as the doll drama Rainbow Forest, the clay doll drama Grandpa Telling the Ancient Times, the paper sculpture animation The Adventures of the Little Gourd, the puppet drama Young Heroes, and the children's reality show Twitter.

Radio and Television Fund has no fixed broadcast channel, and the time period requisitioned from three stations is often transferred. The life span of the program is more than 90%, not more than two seasons. Most of them were hastily downloaded after thirteen episodes in a season. What impressed the audience were several long episodes, such as popcorn (75.9, 22 1 episode), uncle Sun telling stories (78.3, 16 1 episode) and Rainbow Forest (78.1episode). Frequent program updates, repetitive programs of the same type, inability to accumulate production experience and unity of work teams have always been the weakness of children's programming environment.

● In the 1990s.

MTV was officially launched in 1986, and its Children's King of Taiwan Province Province took Minnan as the main language, which started the trend of mother-tongue children's programs. Others, such as "Talking with a Pot Cover" produced by Radio and Television Fund and "Spending a lot of time after class" produced by MTV, all emphasize the inheritance of local and mother tongue education. With the society's attention to children's international outlook, English learning captured the children's program market in the late 1980s, and radio stations and cable channels cooperated with teaching and auxiliary industries in succession. The Radio and Television Fund also took the initiative to designate the "A GO GO Theater".

The rise of cable TV and satellite TV has brought about a revolution in communication technology that can theoretically accommodate unlimited channels, and the idea of completely playing children's programs has naturally come true. 1987 On New Year's Day, Dongsen Kindergarten opened, becoming the first children's education channel in Taiwan Province Province. On July 1 day, the public TV station started broadcasting, and the children's program group was established. The Radio and Television Fund ended the entrusted task, and the production of children's programs in Taiwan TV station entered the third stage.

Looking at the characteristics of the third stage of production and broadcasting, it is to re-present the old theme with new photography and production techniques, and there is no obvious creativity in material selection. Because the TV "Fruit Ice Cream" was hosted by a professional actor, it increased the attention of the program and successfully gained popularity. Most of the new children's programs launched at this stage follow this practice, inviting film and television stars to host or guest performances. In the short term, it does have the effect of improving ratings, but the long-term impact on program quality, planning creativity and children's idol identity needs to be observed and evaluated.

The application of animation in children's programs is more and more important. The animation of public TV programs gets rid of the single color block coloring of cartoons, creates a watercolor style with rich color levels, and has a deep artistic feeling, and incorporates the mirror-shifting technique of the film. The performance of domestic animation creators in children's programs has stimulated the production level and supplemented the improvement of the programs.

In addition, RTV has gradually established the production and broadcasting process of children's programs, conducted pilot tests, conducted a summary study, and trained a fixed production team. According to the "Investigation on the Use Behavior of Radio and Television Media by 3- 18-year-old Readers in Taiwan Province Province" published by Radio and Television Fund 1990, 44% of children and adolescents use the Internet. Combined with this trend, TVI has established a program website, designed a theme teaching area with the broadcast content, and carefully planned teaching plans and learning lists for teachers as auxiliary teaching materials. The development of program-related products by public TV stations and kindergartens shows that children's programs are getting attention again with the help of the concept of "industry".

For a long time, the children's programs imported from China mainly come from the United States, and the production knowledge tends to absorb American experience. Dongsen Kindergarten seeks program sources from Europe and Japan, and introduces European-made cartoons from Denmark, the Netherlands and the United Kingdom, which is different from American cartoon channels. TVI also arranged a series of programs such as "Nordic Animation Exhibition" to show Taiwan Province Province that the world of children's programs can be so magnificent and moving. In the past two years, there have even been transnational cooperation programs, such as Teletubbies in Taiwan Province Province, which is co-operated by TVI and BBC, and YOYO New Paradise, which is co-operated by kindergarten and NHK.

Encouragingly, Taiwan Province Province is taking steps internationally, including participating in the film selection activities of the International Children's Radio and Television Day and the Global Synchronous Broadcasting Plan. 1989, TVI joined the "World Animated Fairy Tales" project with the story of "Tiger Mother". A total of 26 countries participated in this project, and 26 cartoons were produced, translated into 27 languages and broadcast in more than 80 countries. After repackaging, TVI was broadcast in the program "Listen to stories and travel around the world". This co-production method is a feasible way to obtain high-quality programs with low investment.

◎ Looking forward to children's public channels.

With the opening of the media, entertainment variety shows and animation programs have greatly increased, coupled with strong advertising and commodity marketing, modern children are faced with the urgency of how to resist media pollution. Aside from the animation channels stationed abroad, the self-made children's programs in Taiwan Province Province have no hidden worries of violence or insufficient cultural presentation. However, according to the survey of Radio and Television Fund, the top ten programs that children in grades three to six of primary school often watch are magic cartoons, series and variety shows, and none of the children's programs made or purchased are on the list. Instead of saying, "Why don't children like watching children's programs?" In the war of words, instead of preventing children from watching any programs, it is better to actively invest in making programs that attract children to watch.

Over the years, children's programs produced by radio and television funds and public television stations have participated in international film festival competitions. Many excellent works are shortlisted because of their outstanding creativity and theme, but they are always unsuccessful because of their poor production. Facing the fact, we have potential but no strength. This year, children's TV programs in Taiwan Province are 40 years old, and the positioning of radio and television law is still unclear with social education programs and cartoons, as well as the establishment of funds, manpower, technology, international information and network of contacts, all of which need to be matured.

Because of education and the need to treat children as a special audience, countries all over the world are opening children's public channels one after another. It is expected that a children's public channel will be born in China in the next five years, which will provide opportunities for children's media practitioners to try new ideas and learn new experiences, and make joint efforts to make children in Taiwan Province Province have a media environment that can accompany them to grow up.