Traditional Culture Encyclopedia - Photography major - Which country's brand is Kappa?

Which country's brand is Kappa?

Italy.

Kappa is Kappa, formerly a company called calzificio Torinese, mainly engaged in hosiery knitting and sales. Established in Turin, Italy on 19 16.

1939 When World War II broke out, the Italian government's demand for military materials surged, and knitted products were added to the assembly line of Calzificio Torinese factory. The products of the factory were branded for the first time.

195 1 The factory that was reborn after the war and bombed in World War II was rebuilt at a new site after the war. Due to the sharp drop in military orders, the company began to transform into the consumer goods market.

From 1998 to 2006, Kappa sponsored 37 countries, and about 420 teams and individuals frequently appeared in sports events, involving football, skiing, racing, tennis, sailing, table tennis, ice hockey, cricket, beach volleyball, hockey and other sports.

Extended data:

1969 unexpected sign

Mauricio Vitale came across a sample in a swimsuit shoot, which showed the silhouette of a man and a woman sitting back to back, and decided to use it as the symbol of Dikapa robe. This romantic character symbol has been used to this day and has become a popular visual symbol in the world.

References:

Kappa official website-Brand History