Why are so many works of Studio Ghibli doing business at a loss?

I am honored to answer this question. I believe everyone knows that in 20 14, Toshi Utsumi Suzuki said that the animation production department might be dissolved. Later, another industry leader broke the profit rule of animated films, pointing out that most of Studio Ghibli's works were actually doing business at a loss. Although Spirited Away once created a box office myth in the history of animated films, it cannot be denied that he lost money. As for why you will lose money? I will share what I understand with you!

1, animation production costs are high, and it is relatively difficult to support profitable operation.

No matter in China or Japanese, Studio Ghibli is a conscience filmmaker in the industry. This is due to the consistent style of the studio, which is to strive for perfection. So for Ghibli, they don't outsource business. The so-called outsourcing business is to entrust part of their non-core business to another party for production, which can not only reduce production costs but also speed up production progress. However, Ghibli did not do so. So the production cost of a work is relatively high. Of course, this includes human resources expenditure such as personnel, and it is also the most important expenditure. Coupled with the cost of hand-painted manuscripts and other related expenses, the production cost of a studio Ghibli work is about 65.438 billion yen, which is very expensive compared with other animated filmmakers. We can look at the next example. The production cost of Your Name is about 800 million yen, while the production cost of The Story of Hui Ye Ji released in Studio Ghibli is 5.2 billion yen, but the box office is only 2.5 billion yen. It is conceivable that this cartoon is a "failed" work. So for Ghibli, it's a bit difficult!

2. Lack of theme and uncompetitive.

Studio Ghibli still insists on a theory of slow work and fine work. Therefore, compared with other competitive animators, Ghibli needs a year or several years to produce a good animation, and it takes a long time to conceive before, so every Ghibli work is a conscience film. The theme selection of anime movies is also a difficult point. Miyazaki Hayao's early works are mainly embodied in the theme of man and nature. Looking at Studio Ghibli's works in recent years, it is not difficult to find that the choice of theme has actually deviated from the original goal. Because there is no production of works, the income of the studio is another problem, so we can only draw inspiration from some existing things. The story of "The Wind is Blowing" and "Hui Ye Ji" is like this. But these are all noticed by some small people, especially the story of Ji.

3. The diversification of audience demand, the change of technology and the lack of power in the later period.

Since the Aauto Quicker era, tastes have changed with the times. At that time, Spirited Away got a box office of 30.4 billion, with good reputation and benefits, but that was at 201,so when your name exceeded 189 billion yen at the box office in Makoto Shinkai, some people said that your name would surpass Spirited Away, but it turned out to be your name. So it also shows that Miyazaki Hayao's style is obviously a little behind the times. Whether it is propaganda or painting style, painting style can best be reflected in Biography of Hui Ye, which is one of the reasons for the fiasco. Some people even say that Miyazaki Hayao's repeated replies are just hype. So the power of the times is terrible.

Although it was a fiasco in The Nightingale's Tale, in recent years, no film broke through10 billion, facing the risk of loss. But we know that for toshio suzuki, he always has a way, so Ghibli is also trying to promote the development of derivative products of the studio, and the Ghibli Art Museum is one of them. Fortunately, there will be another one in recent years. So no matter whether Miyazaki Hayao's repeated replies are hype or something, I'm still looking forward to his works.

Text: Small dishes are delicious.