How is the poster of Beijing International Film Festival designed? Beijing International Film Festival 202 1 Theme

Beijing International Film Festival 1 How to design the poster? First click "File" in the menu bar, and then click "Open" to select the corresponding picture. It should be noted that the progress of production technology makes poster design not only undertake the introduction task of promotion activities and venue decoration, but also have exquisite and novel pictures.

2. On the Layers panel, double-click to unlock the layer. This poster should contain the concept, taste and cultural connotation of the activity itself. Posters convey concise but rich information, and the rules can be changed in various ways. Different styles will arouse specific emotions.

3. Press the shortcut key c, and the tool adjustment box will appear. Pull down the adjustment box to the required size.

4. Select Rectangular Marquee Tool in the toolbar.

5. Drag the left mouse button to select the required place, press ctrl+T, stretch down to the required size, and then press ctrl+D to cancel the selection box.

6. Finally, save the poster and complete the design. Designers can find a balance between the title, text, picture and logo according to the design, and get an ideal poster.

Poster designer of Beijing Film Festival: "I didn't expect to be scolded like this" \FilmFestival/

What does the designer behind this poster that caused an uproar think of all this?

Poster of the 10th Beijing International Film Festival

In recent days, a poster of Beijing Film Festival has caused an unprecedented heated discussion. Compared with the one-sided criticism of the poster of the last Beijing Film Festival, the public opinion on this poster is extremely polarized this time.

Like Moses' Bonus Sea, the crowd is divided into two distinct factions: one group thinks that the design language of this poster is very contemporary and even represents the future of graphic design; Another school thinks this poster is uncut, just like the work of amateur students.

Voicer interviewed the team of designers behind the pilot poster of Beijing Film Festival immediately after the incident. What's it like to be unexpectedly popular?

Liu and the mysterious box

Liu

/Famous graphic designer, no entry &; Brush a hillside, co-founder In 2003, he graduated from the Graphic Design Department of the School of Design, Central Academy of Fine Arts. 20 10 till now, lecturer of Central Academy of Fine Arts. In 2003, MEWE Design Alliance was established with Guangyu and He Jun, and in 2007, Hairball Studio was reorganized with Guangyu, and 20 15 reorganization was banned. His design works won the Nomination Award of Tokyo Font Direction Club (2004-2009) and the Excellence Award of new york International Art Direction Club (2005-2006). 20 10, he became a member of AGI (international Federation of graphic designers). Mysterious box

/He used to be a senior designer and editor of New Horizon, creative director of the Chinese version of The New York Times, and artistic director of China District, The New York Times. 20 1 1, set up the cover of an independent magazine. On 20 13, the graphic design of spinning ball was added, and on 20 15, Liu was reorganized to set up a forbidden studio. Editorialdesign enthusiasts try their best to convey more information with design. padlock

/2065 438+05 Reorganized, the members are composed of creative people with completely different design orientations. They are engaged in graphic design, illustration, interactive interface, publishing and exhibition planning, covering almost all aspects of graphic design, such as art, fashion, products, architecture, media, internet, music, literature and education. , with strong cross-domain. No entry into official website:

Ask and answer. A

VOICERx entry ban

Voice-over: When you received the Beijing Film Festival project, what were the official requirements?

No entry:

First of all, let's be clear. Now this poster is the pilot poster, not the main poster.

Although we did it according to the main poster at that time, the film festival may still hope to have a more officially recognized main poster visually. Therefore, in Weibo, the comments on our pilot poster were particularly enthusiastic. Actually, it's a bit difficult. I hope you can wait until the main poster comes out. In fact, the organizers of the Beijing Film Festival respect us very much and have not changed much in the design process. Before making the design, they put forward that there must be windmills, because their main goal is windmills; I hope there is a temple of heaven, because windmills and the temple of heaven mean good weather; In addition, I hope that the light sense and color can have the feeling of a movie.

So basically they didn't make much changes, especially on the posters, and they didn't give any specific opinions. A designer friend on the Internet helped us to speak: "Oh, it must have been bullied by Party A!" , but no. Party A has requirements. As mature designers, we certainly can't ignore their requirements. Therefore, this poster is the result of "coercion" by Party A of the film festival, which is totally untrue.

Outdoor renderings of posters of Beijing Film Festival prohibited from design.

Voice-over: Do you expect this poster to trigger a big discussion?

No entry:

No one expected a hot search at the pilot poster meeting, and we didn't expect to be scolded like this, "The adventure in the field of public affairs is so dangerous." We are just wondering, why is everyone's reaction so polarized? Friends in the design circle say it's very refreshing. Today, there are designers who say that we design across the ages. This poster will become the design standard of a new era, but it doesn't.

It doesn't matter whether you scold or not. What you do is to enter the public domain. Isn't it normal to be scolded It's boring without causing controversy. But we will think about the reasons for these disputes.

Many people don't realize that movie posters actually have a specific paradigm.

The fonts of many movie posters are made into calligraphy or metallic effects.

Take the part where others attack this poster the most. Many people say that this word is not designed, so it is strange to use bold and typesetting. Why do you say this is because most of the movie posters they see are calligraphy; Otherwise, it is the three-dimensional font that is common in ancient costume posters, and the text is designed with a metallic texture. They will think that this is design. If only bold characters are used, there is no design.

Another point is that everyone thinks that this poster has no high-tech show feeling, and there are not many images such as star heads and stills that will appear in the movie poster. So they will think: Why is this poster different from the film festival poster I expected? People will have rejection, fear, disgust and anxiety because of this difference, that is to say, this is not a problem of beauty. Although movie poster design is a branch of graphic design, they are indeed two languages. It is the mismatch between graphic design language and movie poster design language that caused this debate. If it is not in the counterpoint relationship, it cannot constitute a discussion.

Overlapping details of letters and the top of the Temple of Heaven

Many people said, "This poster is like a student's homework, and it can't be typeset. The ball on the top of the Temple of Heaven and the words of the film are all stacked together and improperly handled. Obsessive-compulsive disorder makes us very uncomfortable. " Uncomfortable That's right. Our graphic design is to make obsessive-compulsive disorder look particularly uncomfortable and explore the possibility of vision. This is our design language. You will find that there is no overlap in other places, which is actually a small idea we made when designing, but under the dislocation of these two languages, this small idea will be invalid.

When designers see this overlap, they will think that it must be intentional, but people who have not been trained in design will feel uncomfortable, and this overlap will become the attack point. Netizens said that we are unprofessional and will not be empty? We will. We are all born word designers. We designed so many headline fonts more than ten years ago.

However, there is a big gap between this trend and the field of movie posters. In the field of movie poster design, if you don't make metal figures or special effects, others will think you are a liar. We can't explain it, and we can't go to Weibo to explain it to netizens one by one.

For example, the fashion industry has worn old shoes for five or six years, but you go to a place where people still wear white shoes. If we design old shoes in this place, they will definitely say, how did you design a pair of shoes that were popular in the1980s?

Although we have always wanted to discuss with you at the mass level, the current situation in China is that every group of people are excluded by a paradigm that they can understand. Crowds should not be self-enclosed. We did a test, can we apply the latest language of graphic design to other industries? As a result, we found that there were no problems in contemporary art, music, media and fashion, but we encountered problems in the film industry.

Posters of Beijing Film Festival Series

Voice-over: There has always been a huge difference between the aesthetic standards of the design industry and the average aesthetics of the general public. This discussion in the public domain may magnify this difference infinitely. Do you think this disconnect is a changeable state? Or are you going to change this disconnect?

No entry:

There must be a disconnect, otherwise how to change it? If we make something that people like now, it will be impossible, and we will all be submerged. And what is "popular"? It's hard to say. This quality is different from that one. Russell said, "the diversity of knowledge is the source of happiness", and the diversity of knowledge is the proper form of everything. Therefore, this disconnect raises a question.

Everyone is willing to at least discuss and think about a poster, which is a good thing and better than discussing some inexplicable gossip. For example, let me explain now that Baoding's ball is pressed by words, which is actually a concept. After this explanation, it is a very good thing if one or two people suddenly realize it.

No entry has designed many derivative directions for the poster.

Voice-over: When the Temple of Heaven was designed, why should it be designed in such a layered form?

No entry:

This year marks the tenth anniversary of Beijing Film Festival. Our concept is to focus on the Chinese character "ten". If the windmill rotates faster, it will become a circle, and then we will take ten round "lenses" to form the Temple of Heaven. Ten lenses are stacked together, which is actually the structure in the lens. For example, Leica once produced a very famous lens Summicron35mmF2, which is called "Eight Jade" in Japan. So the Temple of Heaven we designed is composed of a bunch of lenses. Looking out from the Temple of Heaven is equivalent to making a movie, that's what it means. It is forbidden to turn the Chinese character "ten" into a windmill.

When we do it, we not only have it, but also make it into a three-dimensional static poster. The poster released now only captures a frame of poster, not our final static poster. Poster animation is a world trend.

Schreiber: How did the organizers of the Beijing Film Festival find the ban?

No entry:

Many years ago, the Beijing Film Festival held a poster collection activity. Before the solicitation began, Liu was invited to give a lecture on poster design, from which I got to know the organizers of the Beijing Film Festival. They always wanted us to make posters for them, and the person in charge invited us sincerely for many years, and we kept shirking it until last year, which was a bit embarrassing. Last year's poster was scolded like this, so we were prepared. No matter what kind of poster you make this year, it will attract comments.

People don't think in order if they want to participate in discussions or vent their emotions. It's better than last year's poster. It's too easy. If someone praises our poster for being better than last year's, it sounds like swearing.

Beijing film festival poster derivative renderings

Schreiber: How do you evaluate your poster design?

No entry:

Percentage system? That's hard, 93.5. I think this poster can score more than 80 points in all our works. Because its limitations are actually there, it needs windmills and the Temple of Heaven. We can't use a picture to express it, we can only do it, how to change it and how to change the scene. In fact, there are many ideas behind it. This poster may not be the best of our previous works, but it meets the requirements. Voice-over: Some people say that the poster you made this time is particularly Asian (cultural). what do you think?

No entry:

This is really not Asian. We did a good job. Besides, is Asia not good? Beijing Film Festival is supposed to be above us, so we want to win it. Derivative renderings of Beijing Film Festival series posters

Voice-over: among so many comments, what do you think is the most ridiculous one?

No entry:

"Is this made by PPT?" What everyone cares about is the duration and cost of the so-called "technology". If a poster looks simple, they feel nothing good and don't work hard. In fact, customers also have this problem. The earliest posters we made were very simple, with no colorful colors, but very simple solid colors. We also showed them the main vision of the 70th anniversary of this year's Berlin Film Festival, but they still felt that there was no technical content, so we slowly introduced these color changes.

We also saw a funny comment that the most important thing for posters is to leave blank, and the surrounding text should be mainly graphics, especially the text in the upper right corner, which is taboo! Does this also make graphic design feng shui?

Voicer: After this incident, Voicer's designers have a feeling that if the public can't understand the designs made by designers, they often don't know what the meaning of their works is, and she will feel a little confused.

No entry:

Actually, the real public has nothing to do with you. Think about it. You only do one design to serve two kinds of people, one is real, your party a; One is virtual, which is the possible audience. There will be no third person. As Guangyu said: "High quality is a scarce product, and low quality is the norm. Provocation is almost unacceptable and will be understood as lower than quality. "

For example, this poster partially solves several problems. Windmill? I see. Ten years? I see. Temple of Heaven? I see. Camera tip. Camera? I see. In the poster, the windmill is white and the background color is colorful. The converted Temple of Heaven is colored, and the background color is black and white, which symbolizes the technical transformation of the film from black and white to color. We have solved all these problems with a clear conscience.

Beijing International Film Festival 202 1 Theme Beijing International Film Festival 202 1 Theme

The theme of Beijing International Film Festival is 202 1. The 11th Beijing International Film Festival is scheduled to be held from September 2002/KLOC-0 to September 29. At present, all preparations have been made. Beijing International Film Festival has been successfully held for ten times since it was founded on 20 1 1.

Beijing International Film Festival 202 1 Theme 1

The theme of this year's film festival poster is named "Light Together", and the design theme follows the core element of the last poster-windmill projector. The leaves turn, the lights light up, and the curtain in front of us slowly opens.

Brief Introduction of Poster Design of Beijing International Film Festival 2021;

Above the windmill, a team of filmmakers are working there. The Great Wall, the Red Mansion of Peking University and the Beijing Swift hovering in the sky emerge behind the scenes of director, camera, lighting, recording, recording and makeup.

Film is the art of "creating light together". The theme poster not only pays tribute to the film practitioners who silently contribute behind the scenes, but also pays tribute to all the audience who walk into the cinema and pay tribute to the delivery time of the film.

The Great Wall, the Red Mansion in Peking University and the swift in the sky are all quite meaningful.

The Great Wall is the endless spirit of the Chinese nation and an important symbol of the Chinese nation. Peking University is the center of the New Culture Movement and the birthplace of the May 4th Movement, an important position for the early spread of Marxism in China, and a historical witness of Beijing's early revolutionary activities. From the Red Mansion to the Great Wall, we saw the red blood of the China Communist Party and the spiritual strength of the Chinese nation. Swift is the most beautiful little life in the summer sky in Beijing and the most faithful witness in Beijing. The application of these three elements highlights the sacred mission of remembering history and transmitting faith carried by film art, and leads the audience to see a brilliant future from the place where history spreads.

202 1 Beijing international film festival time:

202 1 September 21to September 29, Beijing International Film Festival 202 1 Theme 2

The 11th Beijing International Film Festival has been announced to be restarted and will be held from September +0, 20265438 to September +0-29, 20265438. At present, all preparations have been made, and many wonderful activities and classic films are waiting to meet with filmmakers around the world.

Ten awards of "Tiantan Award"

In order to prevent and control the epidemic, overseas guests attending the opening and closing ceremonies of this year's Beijing International Film Festival all interacted through online connection. Guests attending the red carpet ceremony of the opening ceremony will take the suburban railway "Huaimi Line" train to Huairou Yanqi Lake venue. This "train to the cinema" shuttles between the natural beauty and urban customs in the suburbs of Beijing, adding more colors to this film festival. Ten "Tiantan Awards" will be awarded at the closing ceremony of this year's Beijing International Film Festival.

This year's film festival showed nearly 300 Chinese and foreign films 1000 times in Beijing-Tianjin-Hebei 3 1 cinema, allowing the audience to enjoy the film feast.

"Beijing International Film Festival on the Cloud" has been upgraded in an all-round way

This year, the "Beijing International Film Festival on the Cloud", which is an exclusive cooperation between Beijing International Film Festival and iQiyi, has also been fully upgraded. From September 15 to 10/8 10, the audience can watch the theme of the centenary of the founding of the Party, the images of the Winter Olympics, global classics and other fine films in the "Beijing International Film Festival on the Clouds" area of iQiyi, and exclusively show all kinds of high-quality new films around the world.

At the same time, Beijing Radio and Television Station opened the TV screening of the 11th Beijing International Film Festival, which gave fans more choices to watch movies, and the "living room cinema" entered thousands of households.

This year's film festival held a number of theme forums around the frontier and focus issues such as the centenary of the founding of the party, the development of art films, the development of young filmmakers, the creation of animated films, and the development and construction of the film capital. To collide with ideas, exchange ideas and enjoy the opportunities and gains brought by movies.

Established the first "Beijing International Film Festival screening" activity.

At the same time, the "Beijing International Film Festival Release" will be added for the first time this year, and a series of research results and industry reports such as film investment and financing and film marketing will be released. So as to play the role of Beijing International Film Festival as an industry vane.

The "Beijing Market" will face the whole global film industry chain, and hold six major sections, including investment promotion exhibition, project venture capital, industry dialogue, special events, market screening and signing ceremony, and add venture capital training camps, university birthdays and other activities. Comprehensive use of big data, cloud computing, artificial intelligence algorithms and other scientific and technological means to promote the digital upgrade of the three major trading platforms of film elements, project venture capital and film copyright.

Under the premise of strictly implementing the requirements of epidemic prevention and control, the film carnival designed offline activities such as the immersive experience of the film capital Huahai, the animation modeling exhibition, the light show of film and television elements, the interactive experience of parent-child theme, and the performance of film and television cultural programs, which brought new light and shadow entertainment experiences to citizens and tourists.