What are the ability requirements of graphic designers?

Style can be used as a designer's trademark. If your design has a specific audience, then the familiar style of the audience will become your important design tool. Every designer should have his own style. Because every project you participate in is unique, your style will leave a deep impression on the audience.

Most designers (especially novices) often have many different styles to show their comprehensive skills. But the unique style that can bring design inspiration is exactly what a designer dreams of. If you want to master a certain style, you should study its history deeply.

2. Project management

Many designers want to be organized, but it is very useful to master the foundation of project management in larger projects. Designers who can manage the design part well have an advantage over designers who just sit and wait for arrangements.

Leadership is one of the key qualities of designers when managing projects. Taking on a new project means reasonably managing your authority and making your project operate reasonably and effectively. When you start a new project, make sure you have reasonable permissions.

As a leader, you should be flexible enough to know when you need to modify your plan. When you determine the direction of a project, the plan should not stop there, but should continue. When your plan is implemented, you should consider the strategic plan and record all strategies. A bad plan will lead to failed execution and chaotic results.

Step 3: typesetting

Nowadays, typesetting is underestimated as a design skill. In fact, top advertising companies regard typesetting as the most critical element in a design work, and it is usually the watershed between excellent designers and excellent designers. Typesetting requires a good understanding of fonts, proper line height, kerning and kerning. The advertising industry is originally used to convey information, so it needs clean, easy-to-read and well-designed typesetting.

Experienced designers will tell you that it is impossible to know the names of all the words. However, you will feel more confident if you can learn to distinguish some major fonts and express the content clearly. Typesetting can easily be attributed to the official language of graphic design. If typesetting suddenly appears, most designs will become irrelevant or outdated.

Letters appear in different shapes, colors and styles, which endows graphic design with unique characteristics. Although there is only good technology, a designer can't express himself fluently enough if he doesn't know the difference between fonts and how to use them best.

Creative thinking

A graphic designer's very important ability is to turn some incomplete materials into an amazing work. Designers should be able to express clearly what others want to express in words with images. At first, the image may not be clear enough, but this is usually the time to be creative.

Aimless thinking, aimless thinking, is feasible. In fact, this idea is expected in every project. If we can jump out of the usual mode, new ideas will appear. With creative thinking, we can find a breakthrough from different ideas. If you can find similarities in different ideas, you may find a new perspective of design.

5. Printing design and layout

Besides skills, employers pay more attention to designers' understanding of electronic printing products. Being able to use typesetting software is a very important skill, which usually refers to desktop typesetting software (Adobe? ，InDesign？ , or quarks? )。 Printing design usually needs to know about color separation, grid layout and master page.

Every professional designer should have a thorough understanding of the printing process. Although you don't need to know how to operate the print button, you need to be familiar with the whole printing process. The most basic printing knowledge includes the understanding of color space.

Color space is a combination of different colors, which describes how some colors are combined into other colors. There are two color spaces: light and pigment. The light color space is composed of red, green and blue, or simply written as RGB. Paint color space is composed of cyan, magenta, yellow and black, or abbreviated as CMYK.

6. Web design

Now, we need to have a deep understanding of web development more than ever before. Online advertising and online display are very important to any market field. Graphic designers usually need to master basic HTML and CSS and web design standards. This skill can also create value. Web designers cover everything from website design to user interface to blog design. Now graphic designers are also involved.

For graphic designers, web design may be the most valuable skill. Countless doors will open for you, and you are facing a huge customer base. You can try to update your resume if you want. If you are proficient in web design and several different programming languages, you can not only work from home and get a stable income, but also bring you potential employers, because employers want to find a generalist to reduce their expenses.

7. Photography

If you want to be an all-around graphic designer, you will get involved in photography sooner or later. If you are lucky enough that your company provides you with a camera, make good use of it. What kind of camera can meet the needs of designers? A camera that can provide enough light to fully expose the object you are shooting. This can be achieved by a built-in flash or an external flash.

It is also a good method to use digital camera to get higher pixels. 6M pixels or less is not suitable for making high-quality pictures, and needs to be edited by image editing software such as Photoshop? To decorate.

8. Build a working network

To succeed, it is very important to get guidance and support from others. This is especially true for designers, who need to spend most of their time in offices and studios. This will be an effective way to build a network of people who are interested in your career. These people can be: other designers, marketing experts, web designers, design blogs, design magazines, photographers, SEO, magazines, publishers and so on.

Since web 2.0, many designers have started their own blogs. In this way, they showed their skills and improved the awareness of their works. As we mentioned above, if you are professional enough in web design, online marketing and search engine optimization, your blog will become a powerful tool instead of wasting time.

You need to study how to write a blog in advance, optimize your blog, write a blog often, and improve the quality of your blog to get the best results. The more people visit your blog, the greater your chances of getting potential customers.

9. communication

In fact, communication is the most important skill in a designer's career. Expression ability is the basis for a designer to do anything (please refer to the typesetting chapter above), but it is not limited to visual communication. Designers must be able to communicate their ideas and ideas clearly and smoothly to employers and customers. At the same time, graphic designers should be able to write well-organized introductions and copywriting.

In order to complete a new project, good communication skills are needed 90% of the time. As long as you are working on a project, it is very important to communicate with customers or other team members. Accurately extracting requirements, discussing changes and different options, and explaining how to use a tool and why it doesn't work require good communication skills.

Nowadays, successful designers can often write clear emails, organize skype conversations between people in different time zones and cultures, deal with countless communication problems and communicate with their own communication art.

10. Social media promotion

In today's market, being able to market and promote your own brand and service is a basic skill of any individual. Companies familiar with the value of social media include Myspace, Facebook, Twitter and Digg. How to use this media correctly to establish the relationship with users and brand awareness will become more and more important and valuable in the future.

If you know the market rules, you will get more jobs or start over. Mastering the art of the market and the science in it will help you design targeted works. Think about it, many web designers' final works are aimed at getting more attention, building brands, selling products or bringing endless business.