Traditional Culture Encyclopedia - Photography major - Beverage shooting skills
Beverage shooting skills
Manufacturing principle
The product catalogue taken some time ago is mainly to cooperate with the Spring Festival promotion. In order to express the high-end texture, we should first prepare a fir board, preferably a dark fir skin, and stick it on a wood core board about 4*6 feet. After diluted with white resin, brush it evenly on the wood board and fir bark, then stick it one by one, and finally iron it with an iron to make it stick flat on the wood board. There are wine glasses and ice cubes in this cup, so if you pour the wine according to the normal procedure, the blink of an eye will become shallow and not mellow enough. At the same time, customers don't want to open another bottle of wine to shoot, so at this time, we must find ways to adjust the color to the same as the real wine, and adjust the depth and concentration of the liquid from the actual visual point of view. It turns out that the photography studio in Shenzhen uses water-soluble pigments. Because distilled liquor is slightly transparent and has no residue, it is not ideal to replace it with tea. In addition, soy sauce, opaque watercolor, poster color, light color or black vinegar are not suitable. It turns out that photography studios in Shenzhen usually use relatively economical iodine, including edible pigments and water. In addition, colored black water is also a good material, but the price is a bit expensive. However, all concoctions must be the same color as wine. In order not to make the glass leave traces when pouring liquid, it is best to use water absorption to suck and put it once, so that the liquid quantity is easy to control and there will be no defects. At the same time, there must be ice in the cup to see clearly the amount you need to pour.
The use of ice cubes must also be very particular. Never use real ice, because there is no time to worry about the melting degree of ice when shooting. Prop ice or fake ice must be used. There are two kinds of fake ice cubes sold by general photographic professional equipment: one is specially designed for cool drinks. This kind of ice has at least four irregular shapes, but transparency and frost line can be confused. The other is a square crystal cube, which imitates the square ice cubes specially prepared for whisky or cognac in high-end restaurants. It is completely transparent and has a slightly melted shape. It is an indispensable prop for shooting high-end wine. There are three sizes * * *, and medium and large sizes are the most commonly used. Usually two ice cubes are used, one is lying flat on the bottom of six cups, and the other is slightly inclined to look dull. It seems natural to let the wine slightly drown the first ice and let the second ice show a lot.
lighting effect
According to the customer's shooting intention, the background of this work needs to adopt a gradual change from light to dark. However, the front of the bottle needs sufficient light, which should highlight the left shoulder of the wine and the edge of the glass, and at the same time show the texture of bronzing font. If the light does not affect the gradient effect of the background, it must be isolated by wooden boards as far as possible next to the photographed product, and it is best to use a telephoto lens, such as 180cm lens. In this way, the narrow angle of shooting becomes smaller and the range of background becomes smaller, which makes it easier to cover up unnecessary light diffusion and make the background appear darker. So the shooting scene is to put a wine bottle and a wine glass at the front end of the board, and the camera's framing range mainly covers the whole board. That is to say, even in the dark part, it should be a wooden board, without sundries and seams, so that it will not be worn in the dark gradual change part. Then there is the main light, which is located in the left front. The position and size of the reflective surface can communicate with customers. Its main method of using light is to use 80*80cm soft light mask. If you remove a layer of light-transmitting cloth, you will have the shape of a mask, but it is not very uniform light, but there are obvious bright spots in the middle. This light is between strong light and soft light. To draw such a thin bright edge, the bright edge of light should not be too wide. Originally, the photography studio used a soft mask of 30* 1 19cm, which can produce very fine light without disturbing other places. In addition, some fine parts should also be carried out. For example, the hot stamping label of a wine bottle is made of a small reflector. As for the front of the bottle, stretch it upward as far as possible on the principle of not piercing, so that the whole label can shine. At this time, it is necessary to find the best reflection angle to make the texture of the label clearly displayed. Glass has a bright side of main light and a bright line of effect light, so just add a bright side with a reflector on the right side of the picture. In the bottle cap part, if a lamp is added to the bottle cap, the light of the bottle will lose its proper atmosphere, so it is best to use only the reflector and get as close as possible to the bottle without wearing AIDS, so that a slightly recognizable brightness can be obtained.
The way to achieve alcohol permeability is to use a flat piece of cardboard, cut it according to the pattern of cardboard, and then slowly trim the back part of the bottle (the angle should be the brightest position). This cardboard can be gold foil, silver foil, white paper or yellow paper, in which gold foil and silver foil will make the bottle look dull because they reflect very flat white, so it is best to make this white paper have some changes in depth, as long as it is slightly matched, it will have a good effect. Yellow paper and gold foil are golden yellow and reflective, which makes the wine more mellow and rich. Try more when shooting, and the visual effect is better.
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