Graphic landscape illustration-minimalism and abstract color art-graphic style illustration

The winter tourist season is coming, and these five tourist poster templates can inspire you. It is difficult for most people to get value from their work, but a two-day trip to a new landscape can be an adjustment of life and make people gain new possibilities.

Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~

1

Retro style

Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters promoting tourist cities, resorts and weekend outings in the same format.

The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.

Recommend retro tourist posters for you in the Republic of China >>

2

Noise illustration plane illustration

AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.

In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.

These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.

In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.

The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.

AlexAsfour takes into account the composition and color of illustrations when typesetting, and the style and arrangement of words are in harmony with the whole.

Recommend Pingfeng Illustration Poster for you >>

three

geometrical shape

In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.

Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.

ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.

four

High quality photography

The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.

Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.

Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.

five

Graphic creativity creative graphics

Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.

For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.

For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.

Minimalism and abstract color art-graphic style illustration art, or aesthetic things, are mostly related to all aspects of the times. It is biased to roughly attribute the reason of popularity to people's favor for concise and clear expression style in the era of information explosion. In fact, the application of web pages and app screens has definitely promoted the popularization of graphic style illustrations. Visually simple and clean, vector format makes it very small, so plane style is widely used in our lives. Flattening does not restore the true colors of things, but refines the characteristics of things and expresses things straightforwardly with simple and general shapes. As mentioned above, information explosion is not the main reason for the popularity of flat style, but then again, with more and more picture information received by people's brains every day, it is also an excellent choice to convey information with the most straightforward graphics and bright colors. Most of the shapes extracted from the mosaic graphic illustrations are geometric shapes. Although a single geometric figure is easy to use and control, the effect is relatively rigid and lacks gas field. In the actual creative process, in order to increase the vividness and interest of the picture, three or four geometric figures are often used for splicing and combining, with one geometric figure as the main constituent element, and the other geometric figures are similar in shape to the main constituent elements. This mosaic combination can not only ensure the primary and secondary order of the picture structure, but also produce ingenious changes in unity. Bright solid color Generally speaking, simplified modeling is more suitable to be represented by flat solid color blocks, which can keep the balance between modeling and color and create a clean and rigorous visual level. Moreover, because the shape is flat, the color matching is suitable for matching the solid color with strong contrast, so that the bright color contrast supports the rapid visual perception, creates visual tension and makes up for the thinness of the shape. Unified angle graphic illustration has always done subtraction in the modeling of things, and even the pure graphic style belongs to a kind of expression technique that completely abandons perspective language. Therefore, we should pay attention to the unity of angles when drawing plane illustrations, which is also a practical skill to simplify modeling. Relatively speaking, an illustration with a flat style has no difficult technical content, and only a few points need to be mastered: cover up the whole object and every detail; Pay attention to the hierarchical relationship between blocks, that is, the relationship between front and back occlusion and the relationship between inclusion and inclusion; The edges should be neat and pay attention to details. Besides, just be patient. The present situation of the style of graphic illustration The graphic illustration is an illustration expression technique that removes perspective, weakens details, does not fully represent real objects, generalizes appearances, then extracts features, and retains the original identifiability of objects. Illustration is now widely used in all walks of life and fast-paced life. Graphic illustration can express some ideas simply and directly, and unique illustration can also enhance the brand image. Graphic illustration also has a name-fashion illustration, so what is graphic style? It has won the honor of being called fashion illustration among many illustration styles.