How to be an excellent designer (1). ppt

The requirements for graphic designers are as follows:

Basic knowledge that graphic design needs to learn:

First, learn the basics of painting:

1) painting skills:

Sketch, color, sketch.

2) Design basis: including three major components (plane component, color component and three-dimensional component), four major changes (animal change, flower change, landscape change and character change), basic patterns (single pattern, suitable pattern, two-way continuity and four-way continuity), Chinese and English artists, black and white paintings, decorative paintings, folk art, traditional Chinese painting, calligraphy and photography.

3) Learning design: including logo design, CIS design, advertising design, poster design, sample design, loushu design, packaging design, book illustration drawing, greeting card design, invitation card design, newspaper and magazine typesetting design, various printed matter design, etc.

4) Application software: Photoshop, Illustrator, Coreldraw, etc. For computer design.

Second, learn the printing process:

Prepress: art drawing, typesetting, film production and printing. Printing: paper cutting, plate mounting, proofing, color matching, paper loading and printing. Post-press: finished product cutting, folding, page matching, back washing and glue brushing. Color box: surface treatment (laminating, calendering, local UV, etc. ), bronzing, pit paper mounting, beer cutting and adhesive molding. Books: cover, peritoneum, folding, page matching, binding, etc.

Third, learn to cultivate creative thinking:

The above study is about technology, and more importantly, it is to cultivate creative thinking. Master the necessary theoretical knowledge, such as visual psychology, advertising psychology, design introduction, Chinese and foreign arts and crafts history, etc. Learn from the works of design masters, improve self-cultivation, improve aesthetic ability and stimulate creative inspiration.