How are domestic advertising companies graded?

1. The ranking from high to low is: China first-class advertising business enterprise, China second-class advertising business enterprise, China third-class advertising business enterprise, provincial advertising business enterprise, provincial advertising business enterprise, municipal advertising business enterprise, municipal advertising business enterprise.

2. The selection criteria include: registered capital, operating years, tax payment, turnover, business premises, personnel quality, professional equipment, award-winning works, social contribution, law-abiding operation, etc.

3. evaluation institutions: national evaluation by China advertising association, provincial evaluation by provincial advertising association and municipal evaluation by municipal advertising association.

an advertising company refers to an enterprise specializing in advertising business activities, commonly known as an "advertising agency". Generally speaking, a comprehensive service advertising company has at least four departments under the general manager or president, and several deputy general managers are responsible for them respectively. At the same time, each department has a director who can be appointed by another person or a deputy general manager. Advertising agency, also known as advertising agency or middleman. Its main business is to act as a bridge between advertisers, advertising companies and advertising media.

1. Office is a special advertising company, which mainly provides services for all kinds of advertising products. Specifically, it includes: art, decoration, photography, printing, light boxes, road signs, neon lights, specialty products and other production departments. They don't provide comprehensive advertising services.

second, in order to save money, advertisers are more active in advertising activities and set up their own advertising companies within the enterprise. Companies can buy time and space directly from the media and get commissions. At the same time, it can also provide various advertising services for enterprises.

third, in many advertising industries, the product trademarks of advertising companies are rarely registered. Many advertising companies believe that as an advertising industry, it is possible to do a good job in novel, creative and unique advertising design, and to do a good job in the quality of advertising production and after-sales service. However, what is unknown is that some advertising companies ignore these aspects, and it is not enough to do these things well. Advertising companies, like other companies, should make their own brands and build their own brands. Only in this way can we get customers' approval, do a good job in advertising service, make the advertising industry develop better in the future, and get the protection right of advertising products at home and abroad. As far as it is concerned, the trademark registration of advertising companies can get more attention and protection.