What are the steps of VI design?

Zhonghui Design (professional VI design company) answers:

VI (Visual Identification) refers to the visual image of an enterprise, which is the visual identification system of an enterprise or brand. The purpose of VI design is to establish a complete, unique and stable visual image system, so as to distinguish it from competitors in the market and enhance brand awareness and reputation. The following are the steps of VI design:

1. Brand positioning: Before VI design, it is important to define the brand positioning, including the target group, core values and advantages of the brand, which is an important basis for formulating VI design scheme.

2.VI design strategy: according to the brand positioning, determine VI design strategy, including brand name, logo, standard font, standard color, standard pattern, standard typesetting, etc. , and formulate VI design specification manual.

3.VI design creativity: VI design creativity is carried out according to VI design strategy to form multiple schemes. These schemes need to pay attention to factors such as brand characteristics, industry characteristics and cultural background.

4.VI design selection: select the best scheme from a number of VI design creative schemes, and finally determine the VI design scheme after discussion, modification and confirmation.

5.VI design application: according to the requirements of VI design specification manual, VI design is applied to various promotional materials, advertisements, decorations and other aspects of enterprises.

6.VI design management: VI design is not a one-time job, but a long-term process. It is necessary to establish a good VI design management system and revise and update the VI design specification manual in time to ensure the stability and continuity of VI design.

Zhonghui Design Original VI Design Works