What are the requirements for poster design elements?

Nowadays, posters have many advantages, which can play a great role and achieve the purpose of rapid publicity in a certain range. At present, the application field of posters is also relatively large, and even has been reflected in all aspects of life. So what are the requirements for poster design principles, design steps and poster design elements? Xiaqian Anke Beijing Poster Design Company () has sorted out some requirements of poster design principles, design steps and design elements.

First, the characteristics of posters

1, hyperopia is strong

In order to impress people who come and go in a hurry, in addition to using large size, the poster design should also fully reflect the principle of poster positioning design. Highlighting trademarks, logos, titles and graphics, or using contrasting colors or leaving large areas blank can make posters become people's visual focus. Posters Posters can be said to have typical advertising characteristics.

2. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, the form of commercial posters should be mainly in the form of photography with specific artistic expressions, and realistic paintings or cartoons will leave consumers with the truest and most touching pictures and humorous feelings.

3. Large size

Posters posted in public places will be disturbed by some surrounding environment and various factors, so they must be displayed in front of people with very large pictures, very prominent images and gorgeous colors. Among them, the screen sizes are full open, folio, long three open and super large screen (eight full open) and other paper expansion forms.

Non-commercial posters have a wide range of contents, various forms and rich artistic expression. Especially for cultural and artistic posters, designers should give full play to their imagination and artistic means according to the advertising theme. Many designers who pursue formal beauty actively participate in poster design and design posters with different styles and forms in their own design language.

Second, the design principles of posters

1, clear at a glance, concise and clear

In order to make people see clearly the products and things to be advertised on the poster within a certain time and distance, we should use a series of hypothetical techniques in poster design, highlight the key points of poster design, and delete some minor details, even the background. Symbolism is often used to stimulate people's association with things that happen at different times and in different spaces.

2. Express the theme and convey the content

The design idea must be to successfully express the theme of the poster and clearly convey the content information of the poster, so as to arouse the resonance of the audience. Therefore, when designers conceive, they should first understand the content of the poster, so as to accurately express the central idea of the poster theme, and on this basis, they can carry out creative performance in a targeted manner.

3, with less wins more, with one as ten, posters belong to "instant art". In order to make people unforgettable and memorable in limited time and space, it is necessary to "win more with less, and take one as ten".

The art of creative poster design is very realistic from a certain aspect of a certain life, not all aspects. When choosing the theme of poster design, we need to choose the most representative phenomenon or element, so as to produce "concise" good works. Sometimes the composition is simple, but it can show attractive artistic conception and achieve the effect of blending scenes.

Third, the steps of poster design

1, the embodiment strategy of this poster

2. the purpose of this poster

3. Expression skills

4. Who is the target audience?

5. Creativity

6. How did they accept it?

7. How to integrate with products?

8. What about posters of other products in the same industry?

Fourth, the specific elements of poster design

1. Generally, pictures are the main ones, supplemented by copywriting.

2. Enough visual impact can be achieved through images and colors.

3. The theme font is eye-catching