Pop Posters in Spring-What should Pop Posters Do?

How to make a popular theme poster is imminent! ! ! Generally speaking, a complete POP poster includes title (main title/subtitle), text, price, border, illustration, auxiliary lines, decoration and so on. It should be noted that not all posters contain the above elements. The following figure shows the main creative process of the poster, which is decomposed and prompted at important nodes.

Step 1: first sort out the copy and the poster title. Note that the number of words in the main title and subtitle should not be too long. Generally, the main title is 3-5 words long, and the subtitle does not exceed 15 words. Seek humor. We take the opening poster as an example to create. Note: the title should account for about 1/3 of the whole page. Leave a white edge on it. (Special reminder: leave a white margin around the poster! )

Step 2: Write the title. Here we write the subtitle with a pen of 17mm and the main title with a pen of 30mm. Usually, yellow can't be directly used to write Chinese characters, and it is not easy to recognize at a long distance, so it needs a simple modification.

Step 3: Decorate the title.

Headlines, like a person's face, play a very important role in posters. So be sure to decorate the title. Here, first use a black marker (thin head) to draw along the outer edge of the yellow words, and then use the appropriate strokes twice to make the title look more exquisite.

Step 4: Deeply modify the title.

If we have a water-based marker, we can decorate the title at a deeper level. If there are no conditions, this step can be omitted.

Step 5: Write the text. Next, let's take a look. What should we pay attention to in the text? Other requirements for the poster body are neat handwriting, easy to identify, and no spaces before paragraphs. Line spacing, no kerning. In general, we can write with a fine watercolor pen. . . POP, the text does not exceed 100 words at most. . Generally, 30-50 words are appropriate.

Ornaments and illustrations

Between paragraphs, we will draw some small patterns or symbols to distinguish them, so that readers can read more easily and won't be tired. And underline the text. Friends with artistic skills can add illustrations to it, which can make our posters icing on the cake. Friends who can't draw can write articles in fonts, and try their best to foster strengths and avoid weaknesses. There are no more than three colors, which is correct in theory, depending on the situation. Generally, the title is rich in color and the text is black, so it needs to be highlighted in another color.

Step 7: Draw a border and make a final check. In order to make our poster look more like a whole, we often draw some borders on the poster at this time. Of course, if you use a customized bordered poster, then this step can be omitted.

How to draw a POP style poster? 1、PS

Photoshop mainly deals with digital images composed of pixels. With its numerous editing and drawing tools, you can edit pictures effectively. Ps has many functions, including pictures, graphics, text, video, publishing and so on.

In 2003, AdobePhotoshop8 was renamed AdobePhotoshopCS. 20 13 July, Adobe released a new version of PhotoshopCC. Since then, PhotoshopCS6, as the last version of AdobeCS series, has been replaced by the new CC series.

CorelDRAW

CorelDRAWGraphicsSuite is a graphic design software of Corel Company in Canada. This software is a vector graphics production tool software produced by Corel Company. This graphic tool provides designers with many functions, such as vector animation, page design, website production, bitmap editing, webpage animation and so on.

The software package provides briefings, color pages, manuals, product packaging, logos, web pages, etc. for professional designers and drawing enthusiasts; The intelligent drawing tools and new dynamic guidance provided by the software can fully reduce the user's manipulation difficulty, make it easier and more accurate for users to create the size and position of objects, reduce the click steps and save design time.

3、Excel

Office is often the standard for making document files. It has some functions that other products do not have, but other products also have functions that Office lacks.

Since Microsoft2007OfficeSystem in 2007, there has been a completely different user interface from the previous version. This interface is called Ribbon interface and has been used in MicrosoftOffice20 10, MicrosoftOffice20 13 and MicrosoftOffice20 16.

4、AdobeIllustrator

As the most famous vector graphics software in the world, it has occupied most of the global market of vector editing software with its powerful functions and considerate user interface. According to incomplete statistics, 37% of designers around the world are using AdobeIllustrator for artistic design.

Especially the application of PostScript technology based on Adobe patent, Illustrator has completely occupied the field of professional printing and publishing. Whether it is a designer of line drawings and professional illustrations, an artist who makes multimedia images, or a producer of Internet pages or web content, you will find its powerful functions and simple interface design style after using Illustrator, which only Freehand can compare with.

5、AdobeDreamweaver

DW is a WYSIWYG webpage code editor, which integrates webpage production and website management. With the support of HTML, CSS, JavaScript and other content, designers and programmers can quickly make and build websites almost anywhere.

AdobeDreamweaver uses the WYSIWYG interface and the editing function of HTML (an application under standard generalized markup language). Create, code and manage dynamic websites easily with a simplified intelligent coding engine.

How to make a POP poster?

There are many ways and methods to make POP advertisements, and the application of materials is countless. Among them, hand-painted POP is the most flexible, economical and friendly. The basic principle of making hand-painted POP is: 1, which is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. aesthetic feeling; 5. Have a sense of unity and harmony; 6. efficient.

First, various tools:

The choice and application of tools is very important. Choosing a good and suitable tool will often get twice the result with half the effort. For example, glue spraying can be used to deal with large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth noting is the display tool. If the finished work is not displayed by the display tool, or the display effect is not good, then even the best work is in vain.

There are many kinds of materials and tools used to describe or write, each of which has its own unique expression and effect. Among them, the Mike pen is called the POP pen because it is easy to master and easy to write, while the flat-headed pen is soft to the touch, and can write a variety of POP styles, which is also loved by everyone.

All kinds of pens

Cutting tool

Measuring tool

Paste tool

Second, when learning to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is that the fonts are clear, concise and powerful, and there is no need to make fancy changes in the fonts. In addition, for price POP, because the writers are different, the fonts can't be much different, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different commodities, good or bad fonts will have a certain impact on the specific sales of commodities, which is not desirable. In POP posters, innovative and personalized pictures and fonts are needed to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When doing POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

Use popular fonts.

Third, several aspects should be paid attention to when writing POP:

1, when writing, write the name of the whole product and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3, to indicate the original price and current price, to reflect the degree of price reduction.

4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5. No more than three colors, mainly red, blue and black.

Hand-painted popularity-the writing method of subject words

Title writing

1, find the completeness of the end structure of the word group: generally, the number of words in the title text of hand-painted POP posters should not be too many. For a little more text titles, the font changes should not be too big, and the font size and spacing should be as consistent as possible to avoid affecting readability. If there are few headline words, only three or five words or less, you can make great changes in fonts or word groups according to your own design requirements. At this time, you should pay more attention to the overall sense of the whole title word structure and the balance of the whole word group.

2. Artificially change the characteristics of the matching pen: Generally, the title characters are designed in a thick font, but the pen tool that can be used to write the title characters, whether it is a flat pen, a round pen, a brush pen or a thick POP advertising pen, has great differences in the shape and characteristics of the nib. Therefore, how to master the characteristics of pen tools and properly play the role of changing and beautifying fonts, the most important thing is the proficiency of pens. Repeated practice and consideration of rhythm coordination can make font changes natural and beautiful.

3. Personality of the words drawn: People have different personalities, and different types of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different commodities and draw personality according to their nature. For example, the hand-painted POP in cosmetics counters can use more feminine and slender fonts for the title; In the home appliance industry, TV sets, air conditioners and refrigerators with cold faces can use tough and masculine fonts. If an antique tea house is decorated with modern characters, it won't work. Therefore, before writing, we should consider the nature and types of goods and shops themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicality.

4. Additional effects: Adding some auxiliary lines on the font or beside the words will produce three-dimensional, overlapping, shadow and box effects. In order to avoid self-defeating, we must pay attention to two points:

There are many words in the title, so it is not appropriate to add unnecessary effects.

Don't be grotesque in color, which makes people difficult to read, so as to maintain a generous and fresh aesthetic feeling.

Finish writing the words

Write a horizontal line first.

After adding vertical strokes, the dark part is where the strokes overlap.

Horizontal stroke grip

Vertical stroke grip

Graphic design of flat stroke font

Use a pencil to write the calligraphy and painting first. At this time, we should pay attention to:

The strokes of 1 font should be evenly distributed and the shape should be as full and square as possible.

Draw the strokes in the two bodies as close as possible.

The three words should be compact, so that the whole title word becomes a group of words with a sense of integrity.

Hand-painted popular poster making

The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post". In terms of design terms, "poster" and "poster" can be defined as "a kind of plane advertising poster medium" or "a kind of large-scale printed advertisement posted".

POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion.

Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects. POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.

This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.

The task of hand-painted Popper:

1, to promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.

2. Communicate brand, value, features, content and materials, such as features and materials.

3. Explain the purpose of the goods in detail, so that consumers can understand and develop their needs.

4, with excellent copywriting and text design, reminiscent of the excellent quality of goods.

5. Description and signs of commodities and sales places.

6. Show the image of the store and create a shopping atmosphere.

7. Create an in-store atmosphere and show a sense of season.

8. Cooperate with SP (store promotion) activities, and use it in commodity display or performance to increase the performance effect.

And atmosphere.

9. The demand for good quality and low price has promoted mobile purchase, such as exaggerating price performance during sales.

Valid label location for POP:

1, around the eye height, you can clearly distinguish the reading position.

2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods.

3, the location of the label and commodity promotion, should be configured in a position that is easy to identify.

4. Effective use of ceiling space and the position of beam-column surface.

5. Show the dead angle with hand-painted POP resurrection.

Hand-drawn POP-Writing of explanatory text

Explanatory writing

In the design of Chinese fonts, in order to make their glyphs stable and uniform and conform to the aesthetic principle, besides the basic strokes, the most important thing is to fully understand the structure of each part of the font and the configuration of the radicals, so that the strokes can correspond and be put on the shelves evenly, and become a set of practical and beautiful fonts.

Chinese characters are square fonts, which are arranged one by one by individual fonts, and can be arranged vertically and horizontally. When arranged vertically, the reading direction is from top to bottom, and then from right to left; Horizontal lines are from left to right, and then from top to bottom. Because it has two different directions, when there is a complete continuous text, readers are often uncertain about the reading direction. In order to avoid the above-mentioned undesirable phenomena, we should first determine the reading direction, and reserve space between lines, or flatten or lengthen the text to form a visual effect with lines, so as to display the reading direction of continuous text and achieve readability.

There is no absolute standard for how wide a line should be, because there are several practical factors that may affect its variables, such as: font type, thickness, size and variation; How many words are used per line (length), the nature and length of the copy. These factors are interactive. Nevertheless, in the actual production of printed fonts, half a word (half a corner) to one word is usually the easiest to read, while hand-drawn fonts are shorter because of their larger fonts, and 3/4 words to 1/4 words are the most practical. Sometimes, in order to facilitate readers to read in turn, the arrangement of words must also take into account its "moving line" and "introduction"

Hand-painted fine print pens of POP, such as thick signature pens and exotic pens with round heads, are generally used to describe more explanatory texts. If you want to describe them beautifully, you must pay attention to the following two points:

Draw the bottom line with a pencil first, and then describe the text, which will be neat and beautiful.

There should not be too much distance between words, but a sense of compactness.

The explanatory text of hand-painted POP advertisements, if arranged horizontally, is usually described by the principle of "no words on the left and right, and wired up and down".

Hand-painted popular arrangement and composition

Composition of common hand-painted POP;

Principle:

1, easy to attract attention.

2, easy to explain

3. You can know the key points and demands at a glance.

4. Beautiful

5. Very personal

Come on!